fromFood & Beverage Magazine
3 months agoSanrio Icon Kuromi Takes Over Halloween with Her Biggest Celebration Yet - Featuring Hot Topic, Roblox, Crocs, Liquid Death and More - Food & Beverage Magazine
"The global lifestyle company behind Hello Kitty has launched "Kuromi's Mischief Mansion" - a month-long celebration that seamlessly blends digital gaming, retail experiences, and limited-edition merchandise across multiple major partners including Hot Topic, Roblox, Crocs, Liquid Death, and BoxLunch. This isn't just another seasonal marketing push. It's a strategic blueprint for how food and beverage brands can create immersive, multi-touchpoint campaigns that drive both online engagement and in-store sales while building long-term brand equity."