The Federal Trade Commission said Tuesday it will appeal the November ruling in favor of Meta in its antitrust case against the social media giant. The FTC said it continues to allege that, for more than a decade, Meta Platforms Inc. has "illegally maintained a monopoly" in social networking through anticompetitive conduct "by buying the significant competitive threats it identified in Instagram and WhatsApp."
A brand name is not merely a marketing decision. It is a long-term asset decision with deeply personal consequences. For founders, naming a brand after oneself can feel like the most natural-and powerful-choice. A personal name signifies authenticity, craftsmanship, and accountability. Consumers feel they are not just buying a product, but a person's vision, values, and reputation.
The Office de-designated Proppant Express Invests., LLC v. Oren Techs., LLC, IPR2017-01917, Paper 86 (PTAB Feb. 13, 2019); and Adello Biologics LLC v. Amgen Inc., PGR2019-00001, Paper 11 (PTAB Feb. 14, 2019). According to a USPTO email sent Tuesday, both decisions conflict with the decision in Corning Optical Communications RF, LLC v. PPC Broadband Inc., IPR2014-00440, Paper 68 (PTAB Aug. 18, 2015) (precedential).