#trademark-strength-and-standing

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#trade-secrets
Intellectual property law
fromPatently-O
1 day ago

Same Problem, Same Solution: Reading Trade Secrets Across Fields

The Federal Circuit reversed a jury verdict against Texas urologists for misappropriating trade secrets related to the Penuma penile implant.
Intellectual property law
fromPatently-O
2 weeks ago

Disclosed but Still Secret? The Federal Circuit Weighs Patent Publications Against Trade Secret Claims

The case examines the balance between patent disclosures and trade secret protection under California law regarding a cosmetic penile implant.
fromPatently-O
2 months ago
Intellectual property law

No Do-Over: Trade Secret Plaintiffs Must Crystallize Their Theory by Summary Judgment

Intellectual property law
fromPatently-O
1 day ago

Same Problem, Same Solution: Reading Trade Secrets Across Fields

The Federal Circuit reversed a jury verdict against Texas urologists for misappropriating trade secrets related to the Penuma penile implant.
Intellectual property law
fromPatently-O
2 weeks ago

Disclosed but Still Secret? The Federal Circuit Weighs Patent Publications Against Trade Secret Claims

The case examines the balance between patent disclosures and trade secret protection under California law regarding a cosmetic penile implant.
fromPatently-O
2 months ago
Intellectual property law

No Do-Over: Trade Secret Plaintiffs Must Crystallize Their Theory by Summary Judgment

#live-nation
Law
fromThe Verge
2 days ago

Live Nation says it will fight monopoly suit loss

Live Nation-Ticketmaster plans to appeal a jury's antitrust verdict and argues the damages awarded are limited and manageable.
NYC music
fromwww.aljazeera.com
3 days ago

US jury finds Ticketmaster and Live Nation had anticompetitive monopoly

Live Nation and Ticketmaster face significant financial penalties after being found guilty of monopolistic practices in a lawsuit by multiple states.
Law
fromThe Verge
2 days ago

Live Nation says it will fight monopoly suit loss

Live Nation-Ticketmaster plans to appeal a jury's antitrust verdict and argues the damages awarded are limited and manageable.
NYC music
fromwww.aljazeera.com
3 days ago

US jury finds Ticketmaster and Live Nation had anticompetitive monopoly

Live Nation and Ticketmaster face significant financial penalties after being found guilty of monopolistic practices in a lawsuit by multiple states.
Marketing tech
fromMiami Herald
2 days ago

Ad companies settle with FTC over 'brand safety' collusion claims

U.S. ad companies Dentsu, Publicis, and WPP settled with the FTC over alleged collusion affecting conservative publishers' ad revenues.
Marketing
fromThedrum
2 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
NYC music
fromwww.dw.com
2 days ago

US jury finds Live Nation, Ticketmaster holds monopoly

Ticketmaster and Live Nation were found to illegally monopolize the live events market, potentially costing them hundreds of millions in penalties.
#ftc
Media industry
fromThe Verge
3 days ago

FTC pushes ad agencies into dropping brand safety rules

The FTC proposed a settlement to prevent ad agencies from colluding against platforms based on political viewpoints.
fromAol
6 days ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

fromAol
6 days ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

Media industry
fromThe Verge
3 days ago

FTC pushes ad agencies into dropping brand safety rules

The FTC proposed a settlement to prevent ad agencies from colluding against platforms based on political viewpoints.
fromAol
6 days ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

fromAol
6 days ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

#trademark-law
Marketing
fromMarTech
4 days ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Law
fromAdExchanger
3 days ago

For Google Advertisers Who Overpaid The Monopoly - Don't Hate, Arbitrate | AdExchanger

Keller Postman is pioneering mass arbitration lawsuits against Google for alleged monopolistic practices and overpayments in advertising.
Marketing tech
fromBloomberglaw
4 days ago

Meta Cases Put Social Media Platforms at Securities Fraud Risk

Social media platforms face new legal challenges regarding their role in facilitating fraudulent securities schemes.
Marketing
fromDigiday
5 days ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
#patent-law
fromPatently-O
1 day ago
Intellectual property law

Extra Credit, Not Required: Teva v. Lilly and the Limits of Amgen's Reach

fromPatently-O
3 days ago
Intellectual property law

Extraordinary by Design: How the USPTO Is Bypassing Its Own Reexamination Rules

Intellectual property law
fromPatently-O
1 day ago

Extra Credit, Not Required: Teva v. Lilly and the Limits of Amgen's Reach

The Teva v. Eli Lilly decision clarifies the evaluation of patent claims for methods of using known compounds under the Amgen disclosure requirements.
Intellectual property law
fromPatently-O
3 days ago

Extraordinary by Design: How the USPTO Is Bypassing Its Own Reexamination Rules

A new procedure allows patent owners to argue against reexamination requests before the USPTO decides on substantial new questions of patentability.
Intellectual property law
fromPatently-O
4 days ago

Mind the Gap: The Middle Layer of Obviousness Doctrine

The obviousness determination in patent law lacks a structured method for concluding whether an invention is obvious after evaluating the required factors.
Social media marketing
fromForbes
1 week ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
Women in technology
fromAdExchanger
3 weeks ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.
Marketing
fromThedrum
3 weeks ago

The 10 Tenets of Brand Control

Effective Brand Control simplifies marketing efforts and enhances brand consistency, providing significant benefits beyond mere compliance.
Tech industry
fromThe Verge
1 month ago

The twist in the Ticketmaster antitrust fight

The Department of Justice and Live Nation-Ticketmaster settled their antitrust case, ending the trial before it could fully expose industry practices and potentially reshape the company's operations.
Marketing tech
fromInc
1 month ago

87 Percent of Shoppers Pay More for Brands They Trust. AI Is Putting That Advantage at Risk

Online trust is eroding due to AI-enabled fraud and misinformation, threatening DTC brands with a potential 'Dead Web' scenario where consumers retreat to only major platforms.
#trademark
#brand-identity
fromBrandingmag
1 month ago
Marketing

Always Winning: Why Competition Is About Enduring Brand Relevance

Constant brand repositioning driven by anxiety weakens recognition and trust; true relevance requires anchoring changes to an unwavering core identity.
Marketing tech
fromBusiness Matters
1 month ago

Building a Tech Powerhouse: Why Branding Matters More Than Ever in a Crowded Market

Strong brand identity and consistent messaging outperform feature-based competition in crowded tech markets, requiring strategic positioning beyond product development.
Marketing
fromBrandingmag
1 month ago

Always Winning: Why Competition Is About Enduring Brand Relevance

Constant brand repositioning driven by anxiety weakens recognition and trust; true relevance requires anchoring changes to an unwavering core identity.
Marketing tech
fromBusiness Matters
1 month ago

Building a Tech Powerhouse: Why Branding Matters More Than Ever in a Crowded Market

Strong brand identity and consistent messaging outperform feature-based competition in crowded tech markets, requiring strategic positioning beyond product development.
Intellectual property law
fromPatently-O
1 week ago

Moving Target: When Amended Claims Outrun Your Standing Declaration

Federal Circuit's standing requirements create challenges for patent challengers seeking appellate review after PTAB proceedings.
#brand-protection
Information security
fromForbes
1 month ago

Adapting Brand Protection Strategies In The Age Of AI And Deepfakes

AI and automation have industrialized brand abuse at scale, requiring brands to move beyond manual enforcement to technology-driven defense strategies that match attacker velocity and economics.
Information security
fromForbes
1 month ago

Adapting Brand Protection Strategies In The Age Of AI And Deepfakes

AI and automation have industrialized brand abuse at scale, requiring brands to move beyond manual enforcement to technology-driven defense strategies that match attacker velocity and economics.
#uspto
Soccer (FIFA)
fromBloomberglaw
2 months ago

Successful Brand Sponsorships Require Collaboration With Legal

Careful planning of content distribution, rights clearance, and cross-functional alignment is essential to maximize and future-proof brand sponsorship investments.
Wellness
fromFast Company
2 months ago

What is 'brand well-being?' And can it give you a competitive advantage?

Brand well-being is a leadership-driven, holistic framework prioritizing employee, culture, and consumer wellness to build resilient, trusted, and durable brand growth.
fromAP News
2 months ago

FTC says it will appeal Meta antitrust decision

The Federal Trade Commission said Tuesday it will appeal the November ruling in favor of Meta in its antitrust case against the social media giant. The FTC said it continues to allege that, for more than a decade, Meta Platforms Inc. has "illegally maintained a monopoly" in social networking through anticompetitive conduct "by buying the significant competitive threats it identified in Instagram and WhatsApp."
Tech industry
fromIPWatchdog.com | Patents & Intellectual Property Law
1 month ago

A Rose by Any Other Name? The Perils of Personal Names as Brand Names

A brand name is not merely a marketing decision. It is a long-term asset decision with deeply personal consequences. For founders, naming a brand after oneself can feel like the most natural-and powerful-choice. A personal name signifies authenticity, craftsmanship, and accountability. Consumers feel they are not just buying a product, but a person's vision, values, and reputation.
Marketing
Law
fromAbove the Law
2 months ago

Hiring The Wrong Product Counsel Is A Silent Product Risk - Above the Law

Product counsel must act as proactive design partners with product instincts and judgment, prioritizing dynamic decision-making over static legal subject-matter credentials.
Intellectual property law
fromPatently-O
1 month ago

Patent Law Year in Review: USC IP Institute 2026

The USC Intellectual Property Institute held its annual IP Year in Review session covering major patent law developments, featuring panels on trademarks, publicity rights, and copyright.
Marketing
fromMarTech
2 months ago

Loyalty didn't disappear. Brands traded it away. | MarTech

Loyalty remains valuable but brands eroded it by prioritizing gimmicks and engagement metrics over measurable, economically meaningful retention.
Marketing
fromForbes
2 months ago

The Role Of Trust And Innovation In Building Brands People Actually Love

Customer-focused innovation combined with consistent trust-building converts transactions into lasting customer loyalty and beloved brands.
Intellectual property law
fromPatently-O
1 month ago

Are Rising Maintenance Fees Shortening the Effective Patent Term?

Approximately 60% of U.S. patentees abandon their patents before expiration by not paying maintenance fees, with full-term maintenance rates declining to roughly 40%.
Intellectual property law
fromIPWatchdog.com | Patents & Intellectual Property Law
1 month ago

Other Barks & Bites for Friday, March 13: Former USPTO Patent Examiner Settles Conflict Allegations; EU Parliament Endorses EUIPO Register of Works Used to Train AI; U.S.-Based Operations Become Discretionary Denial Factor at PTAB

The U.S. Department of Justice settled a conflict of interest case with a former USPTO patent examiner for $122,480, marking the second such settlement in two weeks.
Intellectual property law
fromPatently-O
1 month ago

Twenty and Done: The Fee-Driven Collapse of Claim Count Diversity

Patent fee structures have created a hard threshold at 20 claims, causing 28% of 2025 utility patents to issue with exactly 20 claims compared to 6% in 2005.
Intellectual property law
fromPatently-O
1 month ago

Guest Post: Design Patents at the ITC

The ITC applied a lower visual similarity standard than the Federal Circuit requires in finding design patent infringement, potentially allowing judges to disregard claimed design elements as minor or trivial.
#intellectual-property-protection
Intellectual property law
fromEntrepreneur
1 month ago

Protecting Your Brand in the Age of AI: What Founders Need to Know Now

AI accelerates content creation but does not eliminate legal responsibility; founders must understand copyright, trademark, and IP protections in the AI era to avoid costly mistakes.
Intellectual property law
fromEntrepreneur
1 month ago

Protecting Your Brand in the Age of AI: What Founders Need to Know Now

AI accelerates content creation but does not eliminate legal responsibility; founders must understand copyright, trademark, and IP protections in the AI era to avoid costly mistakes.
Intellectual property law
fromPatently-O
1 month ago

Extolling the Virtues: 'Space-Efficient' Preamble Fails to Limit

The Federal Circuit reversed an indefiniteness ruling while affirming dismissal of breach-of-contract claims in NimbeLink Corp. v. Digi International Inc., with the patent issue centering on whether claim preambles impose substantive limitations.
Intellectual property law
fromPatently-O
2 months ago

When Obviousness Rejections Pile On: Rethinking Multi-Reference Combinations

Combining numerous prior art references to reject a patent claim often reflects hindsight and risks improper obviousness findings; doctrinal tests already address this.
fromIPWatchdog.com | Patents & Intellectual Property Law
2 months ago

USPTO De-Designates Two PTAB Decisions on RPIs in Light of Corning Optical

The Office de-designated Proppant Express Invests., LLC v. Oren Techs., LLC, IPR2017-01917, Paper 86 (PTAB Feb. 13, 2019); and Adello Biologics LLC v. Amgen Inc., PGR2019-00001, Paper 11 (PTAB Feb. 14, 2019). According to a USPTO email sent Tuesday, both decisions conflict with the decision in Corning Optical Communications RF, LLC v. PPC Broadband Inc., IPR2014-00440, Paper 68 (PTAB Aug. 18, 2015) (precedential).
Intellectual property law
Intellectual property law
fromIPWatchdog.com | Patents & Intellectual Property Law
1 month ago

Other Barks & Bites for Friday, February 27: UK Trademarks No Longer Within Scope of EU Law Post-Brexit; Second Circuit Reverses Ruling on Concert Rates Under BMI Consent Decree; USPTO Employee Pays $500K to Resolve Conflict of Interest Allegations

UK trademark rights cannot support opposition proceedings within the EU following Brexit's transitional period conclusion.
Intellectual property law
fromThe Drum
2 months ago

Do brands own the copyright on AI-generated ads?

AI-generated brand imagery may lack copyright protection when created with minimal human input, creating legal uncertainty over ownership for marketers.
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