#short-form

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#social-media
Media industry
fromTechCrunch
34 minutes ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Mental health
fromPsychology Today
1 day ago

The Verdict on Social Media Addiction

Recent verdicts against Meta and YouTube indicate social media harm is linked to platform design, particularly affecting adolescents' mental health.
Digital life
fromwww.businessinsider.com
1 day ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Mental health
fromEngadget
1 day ago

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Most teens report social media apps like Instagram, TikTok, and Snapchat do not harm their mental health, but some experience negative effects on sleep and productivity.
Media industry
fromTechCrunch
34 minutes ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Mental health
fromPsychology Today
1 day ago

The Verdict on Social Media Addiction

Recent verdicts against Meta and YouTube indicate social media harm is linked to platform design, particularly affecting adolescents' mental health.
Digital life
fromwww.businessinsider.com
1 day ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Mental health
fromEngadget
1 day ago

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Most teens report social media apps like Instagram, TikTok, and Snapchat do not harm their mental health, but some experience negative effects on sleep and productivity.
Marketing
fromDigiday
9 hours ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
SF LGBT
fromWIRED
3 hours ago

The Influencers Normalizing Not Having Sex

Abstinence from sex is rising among both genders, with young women experiencing a significant increase in celibacy.
#ai
fromFast Company
1 day ago
Artificial intelligence

Influencer dubbed 'Sam Altman's worst nightmare' goes viral for breaking ChatGPT's brain, over and over again

Artificial intelligence
fromFast Company
1 day ago

Influencer dubbed 'Sam Altman's worst nightmare' goes viral for breaking ChatGPT's brain, over and over again

AI's reliability is questioned as viral videos expose its frequent mistakes, leading to growing anti-AI sentiment among Gen Z.
Relationships
fromwww.theguardian.com
22 hours ago

My friend keeps sending me unsettling social media videos. How do I tell her to stop? | Leading questions

Friendship dynamics can shift when communication preferences are not respected, leading to feelings of disconnect.
Marketing tech
fromMarTech
55 minutes ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Business
from24/7 Wall St.
22 hours ago

Snap Was Always A Terrible Company

Snap laid off 1,000 employees and cut job openings to reduce costs by $500 million, but struggles with revenue growth and market position.
#youtube
Media industry
fromAdExchanger
8 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Digital life
fromThe Verge
14 hours ago

YouTube's mobile app finally lets you share timestamped videos

YouTube is replacing the Clips feature with a new option to share videos from a specific timestamp in the mobile app.
Social media marketing
fromTechCrunch
2 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromAdExchanger
8 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Digital life
fromThe Verge
14 hours ago

YouTube's mobile app finally lets you share timestamped videos

YouTube is replacing the Clips feature with a new option to share videos from a specific timestamp in the mobile app.
Social media marketing
fromTechCrunch
2 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Exercise
fromBustle
15 hours ago

"Pinky Time" Is The Wellness Hack You Can Do From The Couch

A viral pinky exercise on TikTok claims to promote brain health and slow cognitive decline.
Data science
fromMarTech
45 minutes ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
fromABC7 Los Angeles
19 hours ago

QVC prepares for bankruptcy protection in the era of influencers, TikTok and Temu

QVC Group intends to file for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of Texas after reaching a restructuring agreement with creditors.
Television
#gen-z
fromBuzzFeed
2 days ago
Careers

Older Generations Are Sharing The Things About Gen Z They Simply Don't Understand

Education
fromFortune
21 hours ago

Gen Z turning its back on AI isn't irrational - it's a verdict on everyone who failed them | Fortune

Gen Z feels failed by institutions regarding AI, with declining excitement and hope despite recognizing its potential for financial opportunities.
fromDeadline
2 days ago
Media industry

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

Marketing
fromMacon Telegraph
3 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Careers
fromBuzzFeed
2 days ago

Older Generations Are Sharing The Things About Gen Z They Simply Don't Understand

Gen Zers experience constant tracking by family and friends, leading to concerns about privacy and autonomy.
Education
fromFortune
21 hours ago

Gen Z turning its back on AI isn't irrational - it's a verdict on everyone who failed them | Fortune

Gen Z feels failed by institutions regarding AI, with declining excitement and hope despite recognizing its potential for financial opportunities.
fromDeadline
2 days ago
Media industry

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

Marketing
fromMacon Telegraph
3 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Online marketing
fromInc
1 day ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Arts
fromwww.businessinsider.com
1 day ago

These Gen Z artists cracked the code to getting a stable paycheck: snail mail clubs

Trinity Shiroma's snail mail art club offers monthly prints and interactive elements, attracting 2,400 subscribers and generating $16,000 monthly income.
Video games
fromwww.theguardian.com
1 day ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Psychology
fromBustle
3 days ago

The Viral "Chair Theory" Will Help You Find Your People

Chair theory helps identify where you belong socially by recognizing who invites you to their table and who does not.
Silicon Valley food
fromwww.businessinsider.com
5 days ago

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.
Typography
fromwww.theguardian.com
3 days ago

SYBAU, WYLL and PMO: what do the latest teen text abbreviations actually mean?

Text abbreviations can have multiple meanings, leading to confusion among adults trying to understand youth communication.
Health
fromBuzzFeed
5 days ago

Older Adults Are Sharing The Common Experiences From The Past That Have Younger People Baffled

Younger generations find it hard to imagine everyday experiences from the past, such as X-ray machines in shoe stores and sock hop dances.
#influencer-marketing
Marketing
fromHer Campus
19 hours ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Marketing
fromHer Campus
19 hours ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Mobile UX
fromEngadget
18 hours ago

Meta is giving Threads on web a redesign that finally adds direct messages

Meta is testing a new web design for Threads that includes direct messaging and improved navigation features.
Television
fromForbes
1 day ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Relationships
fromSilicon Canals
23 hours ago

You will be forgotten by most people you know. Not because you didn't matter but because attention is a resource and you are competing with every screen, every urgency, every crisis that isn't you. The people who stay remembered figured out something the rest of us are still learning - Silicon Canals

Connections fade not due to lack of importance, but because life demands attention elsewhere.
Online marketing
fromInc
1 day ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
#short-form-video
Digital life
fromPocket-lint
21 hours ago

I turned off YouTube's brain rot and it only took 4 taps

Short-form video content is prevalent, but it negatively impacts attention spans and encourages doom scrolling.
Digital life
fromPocket-lint
21 hours ago

I turned off YouTube's brain rot and it only took 4 taps

Short-form video content is prevalent, but it negatively impacts attention spans and encourages doom scrolling.
#tiktok
Social media marketing
fromMashable
1 day ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
Social media marketing
fromWWD
3 days ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
fromEngadget
2 months ago
Television

TikTok's latest spinoff app feels a lot like Quibi, but with shorter and cornier content

Social media marketing
fromMashable
1 day ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
Social media marketing
fromWWD
3 days ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
fromEngadget
2 months ago
Television

TikTok's latest spinoff app feels a lot like Quibi, but with shorter and cornier content

Digital life
fromFortune
2 days ago

Meet the millennial and Gen Z 'attention activists' who are trying desperately to unplug from their phones | Fortune

A movement is emerging among millennials and Gen Z to reduce screen time and promote real-life interactions over digital distractions.
Media industry
fromThe Verge
3 days ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Social media marketing
fromDigiday
2 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Marketing
fromForbes
3 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Media industry
fromEntrepreneur
6 days ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Marketing
fromThedrum
4 days ago

Fanta goes 'Too Dark' with Halloween Snapchat-led campaign

Fanta launches a Halloween campaign targeting teens with a focus on engagement and co-creation using Snapchat and dark-themed content.
#creator-economy
Podcast
fromForbes
1 month ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Podcast
fromForbes
1 month ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Social media marketing
fromComplex
2 days ago

Social Media Star Ruby Reid Reveals She's Been Running Her Instagram on AI

Ruby Reid utilizes AI tools to optimize her social media management, allowing her to compete effectively in the influencer market.
Marketing
fromInc
6 days ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
#ai-influencers
Social media marketing
fromMail Online
3 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Media industry
fromNieman Lab
3 weeks ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Startup companies
fromTechCrunch
2 months ago

TikTok-like microdramas are going to make billions this year, even though they kind of suck | TechCrunch

Short-form microdrama apps are generating billions in consumer spending and rapidly expanding in the U.S., driven by in-app purchases, ads, and investor funding.
fromTechCrunch
2 weeks ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
fromAdExchanger
2 months ago

TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.
Privacy professionals
fromFast Company
2 months ago

Younger generations aren't just growing up online

For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
Public health
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Digital life
fromIntelligencer
2 months ago

Instagram Reels and the New Era of Desocialized Media

Algorithmic short-video feeds predict engagement from private signals, producing incoherent, alienating streams that reflect narrow, personalized profiles and incentivize constant content optimization.
Marketing
fromDigiday
1 month ago

Why more brands are rethinking influencer marketing with gamified micro-creator programs

Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromThedrum
1 month ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
fromThe Drum
2 months ago

Three current social media trends and how to make the most of them with your brand

From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
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