Social media marketing

Social media marketing

Our first-ever Social Media Dictionary offers a deep dive into the words that defined global conversations this year. And what was the word of the year? 'Aura' skyrocketed from relative obscurity to more than 31.9bn impressions, becoming a new cultural touchstone for millions. Boat dance 'Aura' originated in niche online communities, where it was used in early conversations about sports, fashion, and meme culture as a way to playfully talk about someone's vibe and presence.

AI sits at the heart of AI content generation. Gone are the days when social teams spent hours brainstorming captions, creating graphics and rewriting drafts to match platform trends. Now, AI tools can generate full campaigns, write ad copies, create a content calendar, tailor posts for specific demographics and analyze what has performed well in the past. It helps creators move from blank page to polished copy in minutes.

Since launching this past summer, Stanley has received rapid updates to support LinkedIn creators, from providing insights into which posts are performing well for them and other creators to helping generate posts in their unique voice. This latest expansion into custom visuals is a clear move to help creators take control of the entire "production stack" of their LinkedIn strategy, enabling them to stand out in an increasingly crowded feed.

We are in such a weird place on social media as content creators where I am, like, fighting ... to connect with my followers,

Despite changing its name and using decidedly bird-free branding, X is trying to hold on to its original Twitter trademarks, TechCrunch reports. The xAI-owned social media platform has updated its terms of service to include references to Twitter after previously only mentioning X, and seemingly attempted to counter a startup's petition to cancel the company's Twitter trademarks with a petition of its own.

A large, independent study published in the prestigious journal PNAS suggests that crowd-sourced fact-checking to a platform's users can work spectacularly well at stopping lies from spreading. "We've known for a while that rumors and falsehoods travel faster and farther than the truth," said Johan Ugander, an associate professor of statistics and data science in Yale's Faculty of Arts and Sciences, deputy director of the Yale Institute for Foundations in Data Science, and co-author of the new study.

Platforms from Amazon to YouTube-and, of course, the headline-dominating Spotify Wrapped -have spent much of December rolling out year-end recaps that show users how they engaged with the platforms' services throughout 2025. Today, one of the last anticipated recaps of the year makes its debut: Snapchat Recap 2025. Here's what you need to know. Snapchat Recap is Snapchat's annual year-in-review feature for users of the Snapchat app.

There is a direct correlation between our social presence, our community mentions, and the commercial performance,

In an age where digital noise is overwhelming and attention spans are increasingly fragmented, one medium is rising above the rest: video. Whether it's a 10-second TikTok clip, a concise product demo or an immersive virtual tour, video content is a great way to engage viewers, communicate value and drive growth. For organizations operating in hybrid or remote environments-including higher-education institutions, nonprofits and mission-driven businesses-video is no longer optional. I believe it has become a strategic imperative.

Latin America's digital creator economy is expanding fast, yet many creators in the region still feel invisible in the global content market. While the influencer industry is projected to reach $21.1 billion by 2025, much of that momentum continues to benefit creators in North America and Europe, leaving equally talented voices across Latin America competing for limited opportunities. For thousands of Latin American women who have built loyal, engaged communities, the gap between effort and reward has become especially discouraging.

On December 9, 2025, Meta announced major changes that they have planned for Facebook in 2026. The most noteworthy way that Facebook is going to change is how its feed will look. The company is touting that the feed will look "smarter," "cleaner," and more "streamlined." A gif that was included as part of the article shows that the feed does look nicer and more like one of Meta's other platforms, Instagram.

In the evolving landscape of consumer goods, particularly within the homecare sector, Cif Creams faced a pressing challenge: while revered by older generations for its efficacy and reliability, its resonance with younger consumers-Millennials and Generation Z-was waning, reflected in declining penetration rates across European markets. This trend not only highlighted a market challenge but also unveiled a significant growth opportunity.

There he is. The mighty Martin Lewis, Britain's most trusted money man, sat in what appears to be his home office. He's turned his attention away from ISA rates and toward crypto, explaining why Elon Musk's new Quantum AI project is the "investment opportunity of a lifetime." The lighting is perfect. The voice uncanny. His blue sofa the exact shade you remember from a dozen ITV appearances.

LinkedIn just made a decision that's about to destroy most creators' reach. The platform decided faceless education is dead. That means generic business advice gets buried. Safe content gets ignored. Yet most people keep posting like nothing changed. When I visited LinkedIn's New York headquarters in September they told me something that should have been obvious. People don't come to LinkedIn for Wikipedia. They come for connections with real humans who happen to know useful things. The algorithm now reflects this reality.