Social media marketing

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8 Social Media Trends to Watch for in 2025 - Social Media Explorer

AI content generation is set to revolutionize marketing, balancing efficiency with authenticity.
Short-form and long-form video content will both play crucial roles in engaging audiences.
Social commerce will enhance the shopping experience through AR and integrated purchasing options.
Micro-influencers will become key players in marketing strategies due to their trust and engagement.
#social-media

LinkedIn Tests Paid Boosting for Personal Updates

LinkedIn expands Boost feature to allow personal post boosting for increased visibility.
Boosting personal posts can significantly enhance engagement for users.

Instagram will let you recap 2024 with a collage for your story

Instagram introduces a collage feature for users to share their favorite moments from 2024 as part of their stories.

Pinterest Algorithm: How It Works and Tips for 2025 - Shopify

Pinterest, with 537 million users, is more than a social platform; it's a visual search engine for capturing leads and driving sales.

"Focusing too much on sales"- Shark Tank's Daymond John shares 5 social media mistakes businesses make

Social media is crucial for driving sales and building community; businesses should prioritize engagement over direct sales promotions.

Instagram Adds 'Watch Next' Frame to Highlight Unviewed Stories - Lindsey Gamble

Instagram's new Watch Next frame enhances user engagement by promoting unviewed Stories from followed accounts.

Exclusive: Instagram tests a way to show you Story Highlights you didn't get a chance to see

Instagram is testing a new feature to help users discover unseen Story Highlights from mutual friends, ensuring they don't miss important updates.

LinkedIn Tests Paid Boosting for Personal Updates

LinkedIn expands Boost feature to allow personal post boosting for increased visibility.
Boosting personal posts can significantly enhance engagement for users.

Instagram will let you recap 2024 with a collage for your story

Instagram introduces a collage feature for users to share their favorite moments from 2024 as part of their stories.

Pinterest Algorithm: How It Works and Tips for 2025 - Shopify

Pinterest, with 537 million users, is more than a social platform; it's a visual search engine for capturing leads and driving sales.

"Focusing too much on sales"- Shark Tank's Daymond John shares 5 social media mistakes businesses make

Social media is crucial for driving sales and building community; businesses should prioritize engagement over direct sales promotions.

Instagram Adds 'Watch Next' Frame to Highlight Unviewed Stories - Lindsey Gamble

Instagram's new Watch Next frame enhances user engagement by promoting unviewed Stories from followed accounts.

Exclusive: Instagram tests a way to show you Story Highlights you didn't get a chance to see

Instagram is testing a new feature to help users discover unseen Story Highlights from mutual friends, ensuring they don't miss important updates.
moresocial-media

AI Characters Are Already Driving Big Engagement in Social Apps

AI-generated bots are coming to take over social apps, whether you like it or not.

The Key Principles of Video Ad Creation [Infographic]

Some key tips to help get your ad creation process on track.

3 Steps To An Authentic, Differentiated, And Compelling Personal Brand

Personal branding is essential for career management and personal fulfillment in the evolving tech landscape.

7 Free Social Media Audit Templates | ClickUp

Conducting regular social media audits is essential for optimizing marketing efforts and understanding audience engagement.
from Fast Company
3 days ago

Inside Pinterest's quest to restore internet optimism

Pinterest stands out from other social media by fostering a positive and joyful atmosphere, aligning user experience with engagement and advertising success.

Why need Video Hashtags

YouTube is one of the most popular platforms for sharing video content, and growing your audience requires strategic effort.

What Is Social CRM? A Comprehensive Guide

Social CRM enhances marketing and sales strategies through social media integration.
Top tools like HubSpot and Zoho CRM support effective social CRM efforts.
Automation and data transparency are key benefits of social CRM solutions.
#content-strategy

How To Leverage Pinterest SEO To Grow Your Following (2024) - Shopify

Pinterest SEO enhances visibility and engagement on the platform, driving organic traffic to e-commerce stores.
Optimizing content with relevant keywords and engaging visuals is crucial for success on Pinterest.

13 Ways to Get More Views on YouTube in 2025

Establishing a clear niche, consistent uploads, and high-quality production is vital to increasing YouTube views.

How To Leverage Pinterest SEO To Grow Your Following (2024) - Shopify

Pinterest SEO enhances visibility and engagement on the platform, driving organic traffic to e-commerce stores.
Optimizing content with relevant keywords and engaging visuals is crucial for success on Pinterest.

13 Ways to Get More Views on YouTube in 2025

Establishing a clear niche, consistent uploads, and high-quality production is vital to increasing YouTube views.
morecontent-strategy
#linkedin

Building Your Personal Brand on LinkedIn

LinkedIn is a powerful platform for building your professional brand and advancing your career.
Developing a strong personal brand on LinkedIn requires thoughtful profile optimization and strategic content creation.

LinkedIn Tests New, Larger Video Display In-Stream

LinkedIn is prioritizing video by introducing larger panels in the main feed for enhanced engagement.

Top 30 LinkedIn Hashtags To Grow Your Business (2025) - Shopify

Strategic use of hashtags on LinkedIn enhances visibility and engagement for businesses.

5 Ways Your LinkedIn Comments Can Grow Your Business In 2025

LinkedIn comments, when strategically implemented, can substantially enhance business growth and visibility for founders in 2025.

How To Grow Your LinkedIn Network And Expand Your Personal Brand

Your LinkedIn profile should be optimized to serve as a dynamic networking tool.
Create engaging content and clear CTAs to encourage connections on LinkedIn.

Win LinkedIn In The 15 Minutes Before You Post: A Strategy That Works

The best way to increase LinkedIn post visibility is through strategic commenting in the 15 minutes before posting.

Building Your Personal Brand on LinkedIn

LinkedIn is a powerful platform for building your professional brand and advancing your career.
Developing a strong personal brand on LinkedIn requires thoughtful profile optimization and strategic content creation.

LinkedIn Tests New, Larger Video Display In-Stream

LinkedIn is prioritizing video by introducing larger panels in the main feed for enhanced engagement.

Top 30 LinkedIn Hashtags To Grow Your Business (2025) - Shopify

Strategic use of hashtags on LinkedIn enhances visibility and engagement for businesses.

5 Ways Your LinkedIn Comments Can Grow Your Business In 2025

LinkedIn comments, when strategically implemented, can substantially enhance business growth and visibility for founders in 2025.

How To Grow Your LinkedIn Network And Expand Your Personal Brand

Your LinkedIn profile should be optimized to serve as a dynamic networking tool.
Create engaging content and clear CTAs to encourage connections on LinkedIn.

Win LinkedIn In The 15 Minutes Before You Post: A Strategy That Works

The best way to increase LinkedIn post visibility is through strategic commenting in the 15 minutes before posting.
morelinkedin

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 2 (Archive)

Brands face unique legal risks in social media that require understanding and compliance with regulations.

Free Marketing Plan Templates for Google Docs | ClickUp

A well-structured marketing plan template can streamline team efforts and ensure successful launches.
from Crunch Hype
4 days ago

Top 10 AI Tools That Will Transform Your Content Creation in 2025

AI tools are essential for effective content creation and staying ahead in the digital landscape.
2025 will see significant advancements in AI-driven content creation tools.
#user-engagement

Google Local Search Places People Are Talking About

Google is testing a local search feature that showcases restaurants with integrated social media content.

Threads Launches 'Use Media' Feature for Easy Resharing of Photos & Videos with Attribution - Lindsey Gamble

'Use Media' enables proper credit for creators, addressing unauthorized use in media sharing.

Google Local Search Places People Are Talking About

Google is testing a local search feature that showcases restaurants with integrated social media content.

Threads Launches 'Use Media' Feature for Easy Resharing of Photos & Videos with Attribution - Lindsey Gamble

'Use Media' enables proper credit for creators, addressing unauthorized use in media sharing.
moreuser-engagement

These Are the 8 Best Ways To Earn Money Using LinkedIn

LinkedIn is essential for freelancers and small business owners to generate leads and establish authority in their field.

X Tests Dedicated Video Tab in Lower Function Bar

Another step in its efforts to become a 'video first' platform.

Branded content you can trust

CBS News Brand Studio provides creative, narrative-driven branded content from a trusted, legacy brand with the SEO and social media power to deliver results.
from Practical Ecommerce
6 days ago

Open a Facebook Shop in 2025

Social commerce will dominate shopping trends among Gen Z and Millennials by 2025, particularly on platforms like TikTok and Facebook.

Boost Your Business in 2025 with TAPinto: Where Local Marketing Meets Results

Boost your local business with TAPinto Piscataway!
Connect with engaged readers through ads, newsletters, and social media.

Boost Your Business in 2025 with TAPinto: Where Local Marketing Meets Results

Boost your local business with TAPinto Franklin Township!
Connect with engaged readers through ads, newsletters, and social media.

10 Marketing Goals Examples to Achieve Your Objectives in 2025 | ClickUp

Setting marketing goals is crucial for success in a competitive environment.
Clearly defined objectives guide marketing teams toward achieving their business intentions.

The Full History of Social Media Innovations from 1997-2024

The development of social networks is a collaborative evolution spanning decades rather than attributable to a few major platforms.

In 2025, Content Is Still King. Here are 5 Ways to Elevate Yours

Data-driven storytelling is essential for creating impactful content that resonates with audiences.
Repurposing and personalizing content across various platforms is key to maintaining engagement and staying relevant.

8 Ways to Build a Winning Social Media Advertising Strategy

Understanding your audience and leveraging data are key to successful social media marketing in the crucial first 90 days of the year.
#instagram-marketing

How To Use an Instagram Carousel to Share Multiple Photos (2024) - Shopify

Instagram carousels significantly enhance engagement and storytelling for ecommerce businesses.

What is Buffer and where can I watch a demo?

Buffer empowers small businesses with social media management tools for post scheduling, analytics, and customer engagement.

How To Use an Instagram Carousel to Share Multiple Photos (2024) - Shopify

Instagram carousels significantly enhance engagement and storytelling for ecommerce businesses.

What is Buffer and where can I watch a demo?

Buffer empowers small businesses with social media management tools for post scheduling, analytics, and customer engagement.
moreinstagram-marketing

How to Make Marketing Videos that Inspire to Buy | Moss and Fog

Effective marketing videos should resonate with the audience, address pain points, and leverage video marketing strategies to boost sales and engagement.
from Forbes
1 week ago

How Social Media Helped Drive Buzz For Netflix's 'Squid Game' Season 2

Squid Game Season 2 is generating massive pre-release buzz on social media, indicating its potential to be as successful as its predecessor.

2024's Major Social Media Updates And Why 2025 Could Change Everything

Social media platforms in 2024 underwent transformative changes in features and policies, influencing creator and user engagement significantly.

Discover the Best Times to Post on YouTube in 2024 - GREY Journal

The timing of posts on YouTube greatly influences video performance and engagement.

Strategies to Build and Grow Your E-Commerce Empire

A clear business idea is essential for e-commerce success.
Market research is vital when selecting products and identifying your niche.

How To Craft a Visual Marketing Strategy That Sells (2024) - Shopify

Visual marketing significantly enhances engagement and drives sales by leveraging the emotional power of images and videos.

Strategies to Build and Grow Your E-Commerce Empire

A clear business idea and careful planning are critical for e-commerce success.
Effective market research and product validation are essential steps for launching an e-commerce business.

Boost Your Content Success: The Power of Consistent TikTok Likes

Engagement through likes on TikTok is essential for boosting content visibility and long-term growth.

Understanding Social Media Metrics in Blockchain: Insights from FeiXiaoHao - Social Media Explorer

Social media significantly influences cryptocurrency market trends, affecting public perception and investment decisions.

How Backspace Marketing Aligns Social Media and SEO to Elevate Local Search Rankings - Social Media Explorer

Backspace Marketing integrates social media with local SEO for enhanced business visibility.

Council Post: Social Media Strategies For Business Growth In 2025

A robust social media strategy is essential for businesses in 2025 due to increasing competition.

How The British Heart Foundation Ruined My Christmas | The Marketing Monologues by Becoming THE Expert

The episode combines personal anecdotes with practical marketing advice, emphasizing human connection, content strategy, and mental health awareness in the marketing landscape.

Council Post: How To Leverage Influencer Marketing For Brand Growth

Influencer marketing creates authentic connections, enhancing brand visibility and trust, essential for modern digital marketing strategies.

How To Go Viral on Twitter (Now X) To Build Your Brand (2024) - Shopify

Viral tweets can significantly boost brand visibility, sales, and audience engagement on Twitter.

7 Essential AI Tools to Boost Your Content Creation

AI tools help streamline content creation workflows for creators.
These tools are designed to enhance creativity and productivity without sacrificing quality.
Utilizing AI can ease the pressure of standing out in a crowded digital landscape.

Revolutionizing Social Media Marketing: How SocialWick is Changing the Game | Fingerlakes1.com

SocialWick helps brands and individuals grow their social media presence amidst changing algorithms and decreasing organic reach.
#client-engagement

The Anatomy Of A LinkedIn Post That Gets Your Dream Clients To DM You

Understand buyer psychology to create impactful LinkedIn posts that resonate with your dream clients.

Book More Discovery Calls With This Proven LinkedIn Outreach System

Effective LinkedIn outreach hinges on relationship-building, using profile views and engagement to turn connections into discovery calls.

The Anatomy Of A LinkedIn Post That Gets Your Dream Clients To DM You

Understand buyer psychology to create impactful LinkedIn posts that resonate with your dream clients.

Book More Discovery Calls With This Proven LinkedIn Outreach System

Effective LinkedIn outreach hinges on relationship-building, using profile views and engagement to turn connections into discovery calls.
moreclient-engagement

How To Grow Your Social Media Following In 2025: Tips From Influencers! | Young Hollywood

Authenticity and engaging content are crucial for building a successful online presence.

Free Marketing Calendar Templates for Excel | ClickUp

Effective organization through marketing calendar templates can lead to improved revenue outcomes for marketing teams.

5 content killers that ruin results - and how to fix them | MarTech

Learning how to provide clear value and ease of consumption in content creation can significantly improve engagement and effectiveness.

Why you should try not to go viral in 2025

Targeting specific audiences on social media is more effective than aiming for virality.
Successful social media strategies depend on knowing your niche and delivering tailored messages.

What Is Shoppable Media? Guide for Ecommerce Businesses (2024) - Shopify

Luxury retailers are leveraging personal service to create an effortless shopping experience, now mirrored online through shoppable media.

How To Use Branded Content To Reach Your Audience (2024) - Shopify

Branded content effectively connects with audiences by focusing on storytelling and emotional engagement rather than direct sales.

Instagram Previews Coming AI Video Elements

Meta is intensifying its use of AI in social media, particularly on Instagram.
New AI features will allow users to creatively edit videos with ease.

Council Post: Building A Social Presence From Scratch? 19 Useful Tips For Businesses

Building a social media presence requires focus on long-term relationship building, authenticity, solving problems, and leveraging networks.

How Small Businesses Use These Digital Engagement Tips (2024) - Shopify

Digital engagement is essential for building strong customer relationships and driving business success in the modern digital landscape.

Social Media Ad Spend by Platform [Infographic]

Meta continues to dominate social media advertising revenue, far surpassing its competitors despite variances in current data.

How To Start a Soap Business in 9 Steps (+ Tips) (2024) - Shopify

Soap is a cost-effective and versatile product to make, appealing to daily consumers.
Successful soap businesses can leverage social media to build a strong customer base.

From Clicks to Conversions: Effective Digital Marketing Strategies for Small Businesses

Small businesses must optimize every stage of the conversion funnel to turn website traffic into loyal customers.

The 2024 state of social media

Social media is now more focused on entertainment and education than personal connections. Brands must adapt to user preferences for engaging content.

We Checked In On Social Media Trend Predictions for 2024 - Here's What Came True and What Didn't

LinkedIn emerged as a major platform for influencer marketing and creator growth in 2024.

Meta Launches Updated Affiliate Link Displays in Posts and Comments

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Council Post: Personal Branding For CEOs: How To Balance Professionalism And Authenticity

A CEO's personal brand is crucial for engagement and differentiation from competitors.
Building a personal brand involves balancing professionalism with authenticity.

YouTube Shares its Top Ad Campaigns of 2024

YouTube's top-performing ads in 2024 incorporate creator engagement and interactive elements to build viewer trust and brand affinity.

What Is KOL Marketing? How To Use a KOL Marketing Strategy (2024) - Shopify

KOL marketing harnesses the influence of authoritative figures to promote products, significantly impacting consumer behavior and trends.

LinkedIn Adds New Elements to Campaign Manager to Improve Ad Performance

LinkedIn's Campaign Manager update offers advanced targeting, insights, and optimization tools to enhance advertiser effectiveness and improve conversion rates.

How Backspace Marketing Highlights the Role of Optimized Social Media Profiles in Driving SEO Success - Social Media Explorer

Optimizing social media profiles can significantly improve search visibility and digital reach for businesses.

You can turn your Instagram profile into a digital business card - here's how

Instagram's new profile cards simplify connections with a scannable QR code and customizable personal information.
from Nieman Lab
2 weeks ago

Content creators find a place in newsrooms

The future role of journalists will focus on being content creators skilled at engaging audiences via social media.

New social media features and updates to know this week - PR Daily

YouTube, Instagram, X, and Snapchat are implementing significant updates to enhance user engagement and creator monetization amidst a transformative year for social media.

How Backspace Marketing Can Integrate Social Media Strategies Into SEO Campaigns for Improved Rankings - Social Media Explorer

Integrating social media strategies with SEO is essential for enhancing visibility and improving digital marketing outcomes.

Get more views on TikTok: Secrets to captivating your audience - London Business News | Londonlovesbusiness.com

Knowing your audience is key to successfully gaining views and followers on TikTok.

Instagram Introduces New Year-Themed Fonts In 2024 Collage Feature; Allows Users To Share As Story

Instagram has introduced a collage feature for users to create personalized stories reflecting their 2024 memories.

7 Must-Know Tips About Content Syndication: Platforms And Strategies To Maximize Exposure

Content syndication is essential for amplifying reach and generating qualified leads by leveraging audiences of niche platforms.

3 Easy Ways to Build a Personal Brand as an Entrepreneur

Consistent social media posting is essential for fast growth in personal branding.
Authenticity and relatability in posts lead to better engagement.

3 Ways to Customize Your PR Strategy and Fuel Growth

The effectiveness of public relations hinges on tailored strategies that reflect a business's unique identity and messaging.
from Search Engine Roundtable
3 weeks ago

Google Business Profile Asking To Add Social Profiles

Google encourages businesses to integrate social media profiles into their Google Business Profiles for improved visibility.
This feature has been available since August 2023, allowing for a more comprehensive online presence.

Toowe - Social Media Marketing and Management Tool

Toowe: Simplify social media marketing!
Manage, schedule, and analyze campaigns with ease using our all-in-one tool for ultimate efficiency.

YouTube, TikTok, Instagram and Snapchat most popular social media apps for teens

A majority of teenagers use YouTube, TikTok, Instagram and Snapchat, according to a newly published survey from the Pew Research Center.

Council Post: The Secret To Building A Personal Brand That Stands The Test Of Time

Personal branding is essential for leveraging career opportunities and establishing long-term credibility in competitive fields.

How Social Media Engagement Boosts SEO - Insights from Backspace Marketing - Social Media Explorer

Social media engagement indirectly improves SEO outcomes by affecting user behavior and driving referral traffic.

Instagram Implements Screenshot Blocking for View Once Media

Instagram implements screenshot blocking in 'Vanish Mode' for added privacy and trust when sharing sensitive content.

Turn Your Coaching Experience Into LinkedIn Posts That Convert Clients

Utilize client calls to generate valuable content for LinkedIn posts.
Showcase your coaching methods and frameworks clearly to attract potential clients.
Highlight client successes to illustrate your coaching effectiveness.

10 Best Apps Like TikTok - Find the Best TikTok Alternatives in 2025

TikTok users should explore alternatives due to its potential ban in 2025, emphasizing the importance of content diversification.
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