Social media marketing

Social media marketing

LinkedIn is not what it used to be. Gone are the days when you could post a motivational quote and watch your inbox fill with leads. The platform has changed, the algorithm has gotten mysterious, and your audience has gotten smarter. When I started using LinkedIn seriously in 2024, I had 7,000 connections and zero strategy. Now, with over 45,000 followers and consistent leads flowing into my business, I've learned what actually works.

As any sixth grade boy can tell you, Jimmy "MrBeast" Donaldson isn't exactly a subtle guy. In just a few short years, he's gone from an unknown streamer to YouTube's first ever billionaire, leveraging the promise of life-changing wealth to entice people into becoming test subjects for his Machiavellian productions. It's a winning - if highly controversial - formula. Donaldson's latest stunt, however, managed to rattle even his most prepubescent fans.

Snap Inc closed at $7.71, down 8.21%. Trading spiked to about 260 million shares, roughly 3.4 times its three-month average of 77.46 million, as investors reacted to another cautious analyst view on the ad business. Indexes finished higher. The S&P 500 rose 0.41% to 6,688.46, and the Nasdaq Composite added 0.30% to 22,660.01, even as social media lagged.

YouTube is expanding its live-stream Gift Goals to all creators in the U.S., while it's also got some improvements to its auto-dubbing option, which will make your alternative language variations more appealing. which enables creators to incentivize donations during a live-stream, by offering a reward at a certain donation threshold. announced that it was testing this with selected live-stream creators last month, and now, it's making live-stream gift goals available to all eligible creators in the U.S. Gift goals can help you build your community by encouraging your viewers to work towards a common mission. Once you reach your goal, you can celebrate with your community in a variety of creative ways."

"We have seen this in recent studies. The younger social media users are looking at older people as authorities on things that they like," Xie said. A 40-something finding success is Dallas influencer Chris Kahle. "It was kind of weird how it happened," Kahle said. "It wasn't even something I was thinking about. I literally posted about my neighbors back in 2024, and the post went viral. That put me over 10,000 followers, and it's been growing fast ever since."

In truth, you can be thoughtful and low-key yet still find success as a storyteller. Many of the people I interviewed who had the largest followings online were also the humblest. I sum up people like Mauskopf with the term "quiet influencer." These are people who aren't trying to draw attention to themselves but can find a following online because of their ability to listen and absorb information. When they do share, it's to educate, inform, or entertain others, not to build up their egos.

A new report published by the Association of the British Pharmaceutical Industry (ABPI), and compiled with We's social impact team, ' Engaging with Gen Z: Cultivating a Diverse Talent Pipeline,' pulls back the curtain on how today's youth think about work. In a nutshell? It's emotional, intuitive, and on their own terms. They're not rejecting employers - they're overlooking them.

LinkedIn has updated its terms and data use policy effective November 3 to automatically incorporate content and profile data from users into the training of its generative AI models that power platform features. The changes also clarify how data from affiliates may be used. Users will have the ability to opt out of this AI training data use via their settings, LinkedIn says.

Luxury today? It's less about showing off, more about showing who you are It's emotional, personal, and tied to identity. Heritage still counts, but real impact comes from brands that make people something. This trend resonates strongly with numerous TikTok-born movements, from #mecore to #Iprobablyneedahug all focused on helping people express their emotions first and foremost. It's all about feeling, before flaunting.

Shou Zi Chew may be the CEO of Mark Zuckerberg's biggest competitor, TikTok, but at the start of his career, he worked for Zuckerberg as an intern at Facebook. The Singapore native earned an economics degree from University College London before getting his MBA at Harvard Business School, where during the summer he interned at an up-and-coming company: "It was called Facebook," Chew told Harvard's Business School alumni website.

AI is changing how we create content - sometimes for the better, but too often for the blander. What used to be distinct now feels dull. Content sounds polished, but empty. And a lot of "thought leadership" reads like it came from the same ChatGPT template, green check marks included. This is especially true on LinkedIn, a platform that should be full of thought-provoking perspectives but feels increasingly overrun by generic platitudes.

Meta Platforms financial results have been impressive in the first half of the year. Its strong growth has been fueled by robust advertising demand and an engaged user base across its social media apps. The company, which owns Facebook, Instagram, WhatsApp, Messenger, and Threads, is making significant investments in artificial intelligence (AI) and innovative ad formats -- all while revenue and earnings are soaring. No wonder the Street has been buying up the stock.

With AI accelerating disinformation, speed is now non-negotiable in crisis response.

You are just bored. You don't need more stuff. Go clean your car,

Pages that are eligible for verification will see the option to request verification in the 'Settings page from the desktop experience. Eligibility may be based on meaningful engagement with LinkedIn, such as posting regularly, or responding to members, as well as having an established commercial relationship with LinkedIn. This could include, but is not limited to, using LinkedIn recurring commercial products like Ads, Jobs, or a Premium Company Page subscription.

Woooow. Not gonna lie, some of these sound pretty darn good. Others, TBH, sound rank. But, I'm not here to yuck anybody's yum!

A couple of decades later, young people can simply look to their smartphones to find an entire cast of religious and spiritual influencers ready to share their form of the Good News. Catholic priests use humor to share larger beliefs of the faith, while "deconstructed" Christians show what life is like after leaving the faith of their youth. Mormon women showcase their lives to demonstrate how modern life can be infused with traditional Mormon values,