#athletic-brand

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Running
fromwww.theguardian.com
4 hours ago

A buff is so versatile': running essentials for your first marathon and what you don't need

Running a marathon is achievable with commitment to training and the right gear.
Exercise
fromwww.nytimes.com
8 months ago

The Most Essential Workouts of 2025, So Far

Pilates is a popular, effective workout for strengthening muscles and improving flexibility, with routines available for home practice without special equipment.
#fitbit
Wearables
fromGSMArena.com
10 hours ago

Google might be doing away with the Fitbit brand

Google may integrate Fitbit software into Google Health, but the Fitbit brand remains significant and is not being completely phased out.
Wearables
fromWIRED
3 days ago

How to Pick the Right Fitbit for Your Goals

Fitbit, now under Google, remains a leading user-friendly fitness tracker brand despite increased competition.
#nike
fromDigiday
2 days ago
Running

Nike's Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns

Competitors seized the opportunity to redefine 'movement' after Nike's exclusionary messaging during the Boston Marathon.
from24/7 Wall St.
3 weeks ago
Business

Nike Just Can't Do It - The Turnaround Story Stumbles

Nike's stock fell 13.41% despite a 24.25% earnings beat, indicating investor skepticism about the company's turnaround progress.
Business
from24/7 Wall St.
2 days ago

Nike vs. Lululemon: One Brand Is Losing Its Cool - and Investors Are Paying for It

Nike and Lululemon face distinct challenges, with Nike relying on wholesale recovery and Lululemon struggling with profitability despite strong growth in China.
Boston
fromwww.businessinsider.com
5 days ago

Nike stumbled with the people it counts on most: runners

Nike's ad campaign before the Boston Marathon was criticized for shaming slower runners, leading to its removal and a commitment to better support all runners.
Business
from24/7 Wall St.
1 week ago

Ben Carlson Exposes Nike's Paradox: Premier Brand, Terrible Stock

Nike remains a leading brand in athletic footwear but has significantly underperformed as an investment, with shares down 66% over five years.
Running
fromDigiday
2 days ago

Nike's Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns

Competitors seized the opportunity to redefine 'movement' after Nike's exclusionary messaging during the Boston Marathon.
Business
from24/7 Wall St.
3 weeks ago

Nike Just Can't Do It - The Turnaround Story Stumbles

Nike's stock fell 13.41% despite a 24.25% earnings beat, indicating investor skepticism about the company's turnaround progress.
fromEsquire
1 day ago

8 Under-the-Radar On Sneakers You Need to Know About

The standout from the newest iteration of Cloudmonsters, the LightSpray Cloudmonster 3 Hyper, is a model that many may not have encountered yet, showcasing On's innovative designs.
Fashion & style
#sports-marketing
fromDigiday
2 days ago
Marketing tech

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Marketing tech
fromDigiday
2 days ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
Marketing
fromAdExchanger
4 weeks ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Careers
fromEntrepreneur
1 day ago

The #1 NFL Draft Pick Is a Finance Wonk Who Is a LinkedIn Power User - And He Treats Football Like a Corporate Job

Fernando Mendoza approached the NFL draft with a business mindset, interning in finance and preparing rigorously for his role as the Raiders' quarterback.
Parenting
fromPsychology Today
1 day ago

The Dangers of Winning at All Costs for Youth Athletes

Sport for young athletes should prioritize fun over pressure, allowing for competition without compromising enjoyment and personal development.
Pets
fromwww.theguardian.com
1 day ago

Fitness tracker for Fido? Experts split on benefits of pet wearable tech

Pet health trackers are growing in popularity, but experts warn they may cause unnecessary worry and should not replace veterinary expertise.
fromwww.fourfourtwo.com
2 days ago

'On a football pitch, it doesn't matter where you're born, you leave all that behind you' Ex-Chelsea youngster and Team GB star Adam Gemili reveals importance of local sporting charity initiative

Seeing the way it was run, how diligent they are, everyone was very respectful. They've got a really good thing here and I really hope they can keep their funding and grow and get bigger.
Liverpool FC
Health
fromwww.businessinsider.com
2 days ago

A top doctor doesn't use fitness trackers, but is obsessed with one health metric

Fitness trackers are generally unnecessary, but tracking step count can encourage daily activity.
Medicine
fromNature
3 days ago

What elite sport prepared me for in the lab - and what it didn't

Experiments in research can lead to unexpected results, causing disappointment and confusion, unlike clearer failures in sports.
#lululemon
Toronto startup
fromwww.cbc.ca
3 days ago

Former Nike executive Heidi O'Neill to take over as Lululemon's new CEO | CBC News

Lululemon appoints former Nike executive Heidi O'Neill as CEO amid management challenges and shareholder pressure.
Fashion & style
fromFast Company
3 days ago

Lululemon appoints a Nike veteran as its new CEO

Heidi O'Neill has been appointed CEO of Lululemon, succeeding Calvin McDonald, amid challenges in growth and market direction.
Toronto startup
fromwww.cbc.ca
3 days ago

Former Nike executive Heidi O'Neill to take over as Lululemon's new CEO | CBC News

Lululemon appoints former Nike executive Heidi O'Neill as CEO amid management challenges and shareholder pressure.
Fashion & style
fromFast Company
3 days ago

Lululemon appoints a Nike veteran as its new CEO

Heidi O'Neill has been appointed CEO of Lululemon, succeeding Calvin McDonald, amid challenges in growth and market direction.
Golden State Warriors
fromFortune
3 days ago

Stephen and Ayesha Curry are coming for the sports drink market-and their kids were the first focus group | Fortune

Stephen and Ayesha Curry involved their kids in taste testing a new sports drink, leading to the relaunch of Plezi Hydration.
London food
fromTime Out London
3 days ago

The most famous celebrities running the 2026 London Marathon - and where to spot them

Famous personalities are participating in the 2026 London Marathon, including actors, athletes, and social media stars, each supporting various charities.
Venture
fromEntrepreneur
4 days ago

They Built a Store for the Future of Retail and Found a Partner in Their Biggest Customer, Shaq: 'I Spent $10,000 the First Time I Walked in.'

tm:rw is an innovative retail destination that emphasizes experiential engagement with technology and products.
Soccer (FIFA)
fromESPN.com
5 days ago

Is a new Premier League ball helping with long-range goals?

Long-range goals in soccer are declining as teams focus on closer shots for better scoring chances.
AC Milan
fromSempreMilan
5 days ago

GdS: Milan to evaluate 30m/yr PUMA deal as Nike and Adidas circle

AC Milan is evaluating its kit supplier deal with PUMA amid interest from Nike and Adidas.
MMA
fromSherdog
5 days ago

Paddy Pimblett backs Dana White to beat Eddie Hearn in potential fight

Paddy Pimblett believes Dana White will not fight Eddie Hearn, viewing their rivalry as a trivial dispute that will eventually resolve.
Fundraising
fromESPN.com
6 days ago

CEO: PGA Tour will consider paths to bring back LIV players

PGA Tour is considering pathways for LIV Golf players to return, focusing on improving the tour's overall quality.
Wellness
fromPsychology Today
5 days ago

Best Way to Have a Beach Body?

Body image improvement requires changing perceptions rather than the body itself, emphasizing self-acceptance and care for one's body.
Running
fromwww.bbc.com
1 day ago

Mum to run marathon weeks after heart surgery

A teacher runs a marathon to honor her daughter who died, demonstrating that strength and joy can emerge from grief.
Relationships
fromBuzzFeed
1 week ago

"He Gave Himself A Thumbs Up During Sex": People Are Sharing What It's Like To Date Pro Athletes

Dating an athlete involves unique challenges and perks, including intense training schedules and competitive personalities.
Exercise
fromGSMArena.com
2 days ago

Ultrahuman ring app now supports Les Mills workouts

Ultrahuman's app now integrates Les Mills workouts, offering personalized training recommendations based on user goals and recovery data.
Golden State Warriors
fromFast Company
6 days ago

Sports merch that's cute? It exists

Danielle Snyder Shorenstein created DannijoPro, a fanwear brand that merges fashion with sports fandom, after finding inspiration at a Golden State Warriors game.
Chicago Cubs
fromCubsinsider
1 week ago

Pete Crow-Armstrong Joins New Balance Family -

Pete Crow-Armstrong signed a significant extension and joined New Balance after a standout 2025 season, showcasing his talent and dedication.
Marketing
fromEntrepreneur
1 week ago

David Beckham's Supplement Brand Is Doing $10 Million A Month. The Secret Goes Beyond Just Celebrity.

David Beckham's supplement brand IM8 achieved $120 million in ARR within its first year, largely due to cofounder Danny Yeung's influence.
Women in technology
fromIndependent
6 days ago

The dangers of extreme exercise: 'Bodybuilding took over my life - but I still kept telling myself I looked fat'

Aly Dowling overcame body image struggles to embrace exercise for its own sake in the competitive bodybuilding world.
#sneaker-sales
Running
fromWWD
1 day ago

These Three Sneaker Brands Are Gaining Visibility on Social Media

Sneaker sales are forecasted to decline further in 2026, while challenger brands like Mizuno, On, and Onitsuka Tiger gain visibility through social media.
Running
fromEsquire
3 weeks ago

The Best Sneaker Deals We Spotted in April (So Far)

Spring sneaker sales offer significant discounts on popular brands like On Cloud, Hoka, Saucony, and more.
Running
fromWWD
1 day ago

These Three Sneaker Brands Are Gaining Visibility on Social Media

Sneaker sales are forecasted to decline further in 2026, while challenger brands like Mizuno, On, and Onitsuka Tiger gain visibility through social media.
Running
fromEsquire
3 weeks ago

The Best Sneaker Deals We Spotted in April (So Far)

Spring sneaker sales offer significant discounts on popular brands like On Cloud, Hoka, Saucony, and more.
Exercise
fromLos Angeles Times
3 days ago

Contributor: Regulate the 'Enhanced Games' as a medical experiment and a marketing stunt

The Enhanced Games promotes performance-enhancing drug use in sports, requiring athletes to enhance their abilities chemically.
Health
fromwww.cbc.ca
1 week ago

Gatorade was the first sports drink. Now, the company behind it is targeting non-athletes | CBC News

Gatorade is shifting focus from athletes to non-athletes seeking hydration benefits.
#smartwatches
Wearables
fromMail Online
6 days ago

Running London Marathon? Ditch the watch! Wearables HINDER performance

Smartwatches can hinder athletic performance by distracting runners from tuning into their bodies during races.
Wearables
fromMail Online
6 days ago

Running London Marathon? Ditch the watch! Wearables HINDER performance

Smartwatches can hinder athletic performance by distracting runners from tuning into their bodies during races.
Wearables
fromMail Online
6 days ago

Running London Marathon? Ditch the watch! Wearables HINDER performance

Smartwatches can hinder athletic performance by distracting runners from tuning into their bodies during races.
Wearables
fromMail Online
6 days ago

Running London Marathon? Ditch the watch! Wearables HINDER performance

Smartwatches can hinder athletic performance by distracting runners from tuning into their bodies during races.
#running-shoes
Running
fromwww.theguardian.com
1 day ago

The best running shoes in the UK for every runner tested on trails, marathons and roads

Finding the right running shoes is essential for performance, injury prevention, and consistency in fitness and mental health gains.
fromWIRED
3 days ago
Running

The Adidas Hyperboost Edge Is Your New Super Trainer

The Adidas Hyperboost Edge is a new super trainer designed for everyday running, featuring lightweight foam and a unique design without a carbon plate.
Running
fromwww.theguardian.com
1 day ago

The best running shoes in the UK for every runner tested on trails, marathons and roads

Finding the right running shoes is essential for performance, injury prevention, and consistency in fitness and mental health gains.
Running
fromWIRED
3 days ago

The Adidas Hyperboost Edge Is Your New Super Trainer

The Adidas Hyperboost Edge is a new super trainer designed for everyday running, featuring lightweight foam and a unique design without a carbon plate.
Exercise
fromBustle
4 days ago

The Viral "Model Stretch" Is The Runway-Approved Way To Fix Your Posture

The 'model stretch' improves posture by targeting tight muscles, enhancing shoulder mobility, and providing relief.
Running
fromwww.theguardian.com
3 days ago

Super foamy sneakers are everywhere. How do they stack up?

Floaty foam-based footwear has gained popularity among celebrities and consumers, driven by functionality and wellness trends.
Wearables
fromZDNET
5 days ago

There's a right way to wear your Apple Watch - and it affects your data

Wearing a smartwatch tightly improves the accuracy of health data capture, particularly for heart rate monitoring.
Exercise
fromBusiness Matters
1 week ago

Why Every Fitness-Related Business Needs a Fitness App

The fitness industry must adopt mobile solutions to remain competitive and meet the growing demand for personalized digital fitness experiences.
fromEsquire
1 month ago

15 Crazy-Good Sneaker Deals at Amazon's Spring Sale

Amazon's Big Spring Sale is a made-up event designed to take your money, but it offers genuinely great deals for those willing to search for them.
E-Commerce
Wearables
fromEngadget
2 weeks ago

Garmin may be working on a Whoop competitor

Garmin is developing a screen-free fitness tracker called CIRQA to compete with Whoop and Fitbit's similar offerings.
Running
fromwww.esquire.com
5 days ago

8 Best Men's Sneakers for Wide Feet 2026

New Balance 990v6s, On Cloudsurfer Wide, Hoka Clifton 10, and Oliver Cabell offer excellent options for wide feet.
Running
fromEntrepreneur
5 days ago

Adidas Made an Ultralight Running Shoe Built to Break Records. When You Hand Someone the Box, 'They Think It's Empty'

Adidas is releasing the Adizero Adios Pro Evo 3, a super lightweight running shoe weighing just 3.4 ounces.
Running
fromPsychology Today
5 days ago

The Psychological Side of Sports Injury Recovery

Sports injuries significantly impact mental health, requiring attention to emotional recovery alongside physical healing.
fromArs Technica
5 days ago

Robot runner handily beats humans in half-marathon, setting new record

The fastest robot from Chinese smartphone-maker Honor notched a winning time of 50 minutes and 26 seconds while autonomously navigating the 13-mile (21-kilometer) route, according to the Global Times.
Running
fromEsquire
1 week ago

8 Good-Looking Pairs of Comfortable Sneakers Made for Flat Feet

Getting shoes that work with your foot design rather than against it is a very good and necessary first step. A really great insole can help give much-needed support and stability.
Running
Exercise
fromwww.theguardian.com
4 weeks ago

At certain points, I had to stop entirely': what I learned after a week of Hyrox classes

Hyrox is a fitness competition combining running and functional exercises, designed to enhance everyday physical activities.
Wearables
fromTechCrunch
4 weeks ago

Whoop has LeBron - now it wants your mom | TechCrunch

Whoop aims to transition from a performance tool for athletes to a life-saving health monitor for the general public.
Exercise
fromElite Traveler
1 month ago

The Personal Trainers Trusted by Olympians and Hollywood Stars

Experienced personal trainers help clients achieve fitness goals through individualized training programs that address both physical and mental aspects of performance.
Running
fromiRunFar
2 weeks ago

It's Not the Gear: 9 Running Gear Rules from iRunFar's Gear Editor

Finding the right gear is more important than acquiring new gear.
Chicago Bulls
fromwww.mercurynews.com
1 month ago

Steph Curry protege Azzi Fudd joins Nike, continues Under Armour exodus

UConn basketball star Azzi Fudd signed a Nike/Jordan Brand NIL deal, leaving Steph Curry's SC30 brand as she prepares for the WNBA draft.
fromEntrepreneur
1 month ago

Trainer Built $191M Brand Making Activewear She Couldn't Find

I'm never going to charge someone $100 for a pair of leggings. It's just not going to happen. Enter Oner Active to fill the void at a price point that is pretty much accessible to anyone who wants it. Cela says the brand now sells one piece of activewear every nine seconds.
Startup companies
US politics
fromThe New Yorker
2 months ago

What We Expect Athletes to Say Now

Federal immigration-enforcement violence and street tensions cast a heavy mood over Timberwolves games, affecting player focus, fan atmosphere, and prompting public protest.
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
National Football League
fromDefector
2 months ago

Fanatics Makes More Excuses Than Sellable Jerseys | Defector

Fanatics issues weak apologies while failing to supply and deliver Super Bowl jerseys of expected quality, offering alternates and returns amid overwhelming demand.
Wearables
fromMail Online
1 month ago

Beats and Nike join forces on the ULTIMATE fitness earphones

Beats and Nike launch limited-edition Powerbeats Pro 2 wireless earphones featuring both brands' logos, wraparound earhooks, 45-hour battery life, and built-in heart rate monitoring for athletes.
fromIndependent
2 months ago

Bargain hunter: 11 wellness deals to save you money on workouts, supplements and gadgets

January might be coming to a close, but the focus on wellness doesn't have to die with it. If anything, it's a good time to check in with those 2026 goals and see what you want to prioritise for the rest of the year. To that end, we've gathered some of the best deals we've seen in the past few weeks that will help you tick off every good intention you set this month.
Wellness
fromThe Drum
2 months ago

Marketing steps up in Nike's turnaround plan - here's where those dollars are going

Nike has been on a downward trajectory; its share price tanked under the previous CEO, John Donahoe, who was ousted last September in favour of Elliott Hill, a 32-year veteran at the company who was brought out of retirement to lead it back to growth. At the heart of its problems was Donahoe's hyper-focus on growing direct-to-consumer sales. Before Nike, he was a leader in the tech space (eBay, PayPal and ServiceNow) and came in with a vision to have more shoppers buy directly from Nike.com.
E-Commerce
Wearables
fromEngadget
1 month ago

Apple and Nike team up for a new Powerbeats Pro 2 colorway

Apple and Nike launch Powerbeats Pro 2 Nike Special Edition with electric yellow-green Volt colorway and distinctive charging case design at $250.
Fashion & style
fromEsquire
2 months ago

Officially, the 10 Best Gym Shoes for Men

Esquire editors curated every product; affiliate links may earn a commission; selected sneakers were tested across iterations, workouts, and user favorites for consistent, lasting performance.
Wellness
fromMail Online
2 months ago

You're washing gym clothes wrong! NEVER put them straight in machine

Air sweaty gym clothes for a few hours before washing, turn garments inside out, and wash similar fabrics together to reduce bacteria and persistent odours.
Running
fromEsquire
1 month ago

Our 6 Favorite Pairs of Cushioned Running Shoes for Men

Cushioned running shoes enhance comfort, reduce impact on joints, and help prevent injuries during running.
Fashion & style
fromTravel + Leisure
2 months ago

The Best Athleisure Brands for Travel, According to T+L Editors

Athleisure provides versatile, comfortable, and polished travel wardrobe essentials usable for flights, workouts, exploring, and lounging.
Wellness
fromBusiness Insider
2 months ago

Successful women say exercise is a core part of their routines. Their essentials include Alo Yoga clothes and an Oura Ring dupe.

Regular exercise paired with affordable essentials—wrist weights, electrolyte mixes, activity trackers, and supportive athleisure—helps busy professionals maintain energy, hydration, and consistent workouts.
#athleta
fromLondon Business News | Londonlovesbusiness.com
2 months ago

Wearable tech sparks a stir at the Australian Open - London Business News | Londonlovesbusiness.com

A tennis match usually starts with rituals you can set your watch by. A towel tug, a ball bounce, a glance at the strings. This year, a different ritual stole the first spotlight, because officials asked top players to take off a wrist wearable before they played, and the moment landed like a plot twist you did not order. This piece walks you through what happened, why it happened, and what it says about where tennis sits with athlete data right now.
Wearables
Running
fromwww.esquire.com
1 month ago

The 8 Best Quick-Lace Sneakers for Men 2026

Quick-lace sneakers with waterproof construction offer convenient, adjustable footwear for outdoor and everyday wear across multiple brands.
Running
fromHarvard Business Review
1 month ago

Looking Back on Nike's Evolution from Startup to Global Enterprise

Nike's founding combined entrepreneurial inspiration, a strong partnership between Phil Knight and his track coach Bill Bowerman, and innovative shoe design experimentation to create a recognizable consumer brand.
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