"We used our technology to reskin Fortnite characters to give them acne, and in order to clear the acne, they had to interact with these soap products around the game, and they got a speed boost as a result."
Launching a fund used to be a real test of endurance, with timelines often stretching across many months. The process demanded patience that many ambitious founders found difficult to sustain.
I founded VITA in 2019 after a 20-year career with Big Four and a national accountancy firm, where I reached partner level. Over that time, I saw the profession change significantly. Accountancy services have increasingly become commoditised, and in many cases, the depth of client relationships has diminished. Earlier in my career, accountants were often trusted advisors.
Leo Vegas, the Swedish mobile gaming and online casino company, has stormed to victory to be crowned our latest European Creative Work of the Week. With more mobile games than any other, Leo Vegas, naturally, needs not one, but two, brand ambassadors - enter British comedian Johnny Vegas. Created by Now, the campaign looks to reaffirm Leo Vegas' position as the 'king of mobile casino' and shows both Johnny Vegas
Pinterest's UK marketing manager Lizzie Sibley, Airbnb's EMEA marketing manager Holly Clarke and Thane Ryland, global lead social analytics and insights at Microsoft have been added to the speaker line-up for Online Influence West, taking place in Bristol this Friday, 16th October. They will join Paul McCrudden, head of content Europe for Twitter, Guy parker, chief executive of the Advertising Standards Association, Jeremy Waite, head of digital strategy at Salesforce and Keith Lewis, Zurich UK social media lead.
Influencer marketing has become one of the most effective ways for brands to reach new audiences, build trust, and drive sales. But for new brands, getting started can feel overwhelming. How do you find influencers? How much should you pay? And how do you know if it's working? This guide breaks down influencer marketing step by step, so even brands with no prior experience can launch their first campaign with confidence.
As we settle into 2026, London's economic landscape suggests a definitive answer. The city is witnessing a profound transformation in how services are consumed, driven by a population that has become increasingly comfortable with a digital-first existence. From financial management to high-end entertainment, the demand for seamless, instant, and secure online services has reached unprecedented levels, reshaping the commercial priorities of businesses across Greater London.
