Get ready for 2025 with insights from industry leaders | MarTechRetailers must embrace advanced technology and data to thrive by 2025.
NetApp CEO: The tech industry "needs to do a better job" on AI sustainabilityThe tech industry must address AI sustainability concerns through intelligent deployment and robust data strategies.
Yahoo's new Data Maturity Pulse 'Pop Quiz' Aims to Sharpen Marketers' Data InsightsThe Yahoo DSP Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia simplifies data assessment for brands, offering actionable insights through a fun and engaging tool.
Google Backpedaling On Its Cookie Phaseout Isn't An Excuse For Complacency | AdExchangerGoogle offers Chrome users new privacy controls for cookie tracking, industry urged not to slow down progress towards a privacy-friendly advertising ecosystem.
How marketers are rolling out cookieless strategies in 2024Brands and agencies need to prepare for third-party cookie deprecation now, optimizing first-party data and focusing on personalization and deeper data strategies.
Inside Google's latest move to postpone the cookie apocalypseGoogle delays the plan to eliminate third-party cookies in Chrome until at least 2025, causing uncertainty and challenges for advertisers.
How marketers are rolling out cookieless strategies in 2024Brands and agencies need to prepare for third-party cookie deprecation now, optimizing first-party data and focusing on personalization and deeper data strategies.
Inside Google's latest move to postpone the cookie apocalypseGoogle delays the plan to eliminate third-party cookies in Chrome until at least 2025, causing uncertainty and challenges for advertisers.
Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes | AdExchangerMarketers must adapt data strategies for a post-cookie world by combining first-party and third-party data for sustainability and targeting in omnichannel advertising.