#game-transformation

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Video games
fromwww.theverge.com
19 hours ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
Digital life
fromwww.npr.org
3 hours ago

The surprising origin of 4 features that superglue kids and adults to screens

Social media companies are liable for harming children through addictive design features similar to those in gambling.
Media industry
fromAdExchanger
8 hours ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
Gadgets
fromWIRED
1 hour ago

I've Tested Gaming Laptops for Over a Decade. This Is What I Think You Should Buy

Gaming laptops have evolved significantly, offering powerful performance and sleek designs, making them viable alternatives to desktop PCs.
#gaming-industry
Social media marketing
fromThedrum
3 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Social media marketing
fromThedrum
3 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Board games
fromBoard Game Quest
23 hours ago

Crowdfunding Campaigns of the Week - 4/20/26

A variety of crowdfunding board games are featured, including solo and co-op options, strategic gameplay, and travel-friendly designs.
#gaming
fromThedrum
6 days ago
Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

Games
fromGamesBeat
7 hours ago

Tamatem acquires Playable Factory to expand into AI-enabled ad tech

Tamatem acquired Playable Factory to enhance user acquisition through interactive ads and focus on an AI-first game platform.
Video games
fromThedrum
6 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromwww.theguardian.com
5 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Vue
fromForbes
15 minutes ago

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.
fromBenzinga
1 hour ago

Reddit Co-Founder Alexis Ohanian Calls Sports The 'Last One Standing' That AI Cannot Replace: 'Folks Are

Ohanian's comments come at a time when AI is increasingly influencing various industries. Earlier this month, Reddit partnered with Nectar Social, granting them access to Reddit's Data API for real-time consumer insights.
Online Community Development
Growth hacking
fromEntrepreneur
12 hours ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Television
fromThe Hollywood Reporter
23 hours ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
Psychology
fromThe Verge
16 hours ago

Silicon Valley has forgotten what normal people want

LLMs are not a groundbreaking discovery; many concepts they embody have been known for a long time.
#meta
Silicon Valley
fromSFGATE
13 hours ago

Meta continues Reality Labs layoffs as even larger cuts reportedly loom

Meta laid off over 700 employees in California, primarily from its Reality Labs division, amid ongoing financial losses and plans for further global cuts.
Silicon Valley
fromSFGATE
13 hours ago

Meta continues Reality Labs layoffs as even larger cuts reportedly loom

Meta laid off over 700 employees in California, primarily from its Reality Labs division, amid ongoing financial losses and plans for further global cuts.
Marketing tech
fromDigiday
8 hours ago

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.
Chicago Blackhawks
fromDefector
1 day ago

Someone Appears To Be Stuck On The Jumbotron | Defector

Virginia Tech's spring game faced unexpected chaos with a skydiver incident, overshadowing the new coaching era under James Franklin after a challenging previous season.
#youtube
fromTechCrunch
6 days ago
Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

Social media marketing
fromTechCrunch
6 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Music production
fromKotaku
3 days ago

Even The Lead Singer Of Imagine Dragons Can Barely Get Anyone To Play His Live-Service Game - Kotaku

Last Flag, a new 5v5 hero shooter by Dan Reynolds, struggles to attract players despite its unique concept and celebrity backing.
#roblox
Video games
fromTechCrunch
4 days ago

Roblox's AI assistant gets new agentic tools to plan, build, and test games | TechCrunch

Roblox is enhancing its AI tools to assist developers in planning, building, and testing games more effectively.
Video games
fromTechCrunch
4 days ago

Roblox's AI assistant gets new agentic tools to plan, build, and test games | TechCrunch

Roblox is enhancing its AI tools to assist developers in planning, building, and testing games more effectively.
fromTheregister
6 days ago

The only technology that died more times than VR is AI

Neal Stephenson argues that the metaverse is dead, particularly in light of the failure of Meta's Horizon Worlds, which raises significant concerns about the future of virtual reality.
Wearables
Online learning
fromeLearning Industry
6 days ago

What Is Immersive Learning In Corporate Training? Examples, Benefits, And Strategies

Immersive learning enhances corporate training by providing realistic, interactive experiences that improve engagement and on-the-job performance.
Video games
fromLos Angeles Times
1 day ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.
Social media marketing
fromPR Daily
2 hours ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Media industry
fromDailywire
1 day ago

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.
Marketing tech
fromwww.marketingdive.com
1 day ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Board games
fromKotaku
1 day ago

Little Guy Solves Big Puzzles In Gecko Gods - Kotaku

Gecko Gods is a vibrant adventure game featuring a small lizard exploring ancient temples and overcoming challenges in a colorful world.
Games
fromThe Verge
3 days ago

There's nothing like an RPG over vacation

People of Note is a music-themed RPG that offers a relaxing gaming experience while featuring a journey of an aspiring pop singer.
Television
fromABC7 Los Angeles
3 days ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
Growth hacking
fromInfoQ
5 days ago

From VR to Flat Screens: Bridging the Input and Immersion Gap

The future of VR and wearables is focused on natural interaction and immersion, despite current market limitations.
Vue
fromGadgets 360
4 days ago

GeForce Now Explained: What Is It, Features, Subscription Plans and More

Nvidia GeForce Now launches in India, enabling cloud gaming without high-end hardware through streaming from powerful remote servers.
#pragmata
fromWGB
1 day ago
Video games

Pragmata Has Aready Sold A Load Of Copies

Pragmata sold over a million copies in three days due to effective marketing and multi-platform support.
Video games
fromKotaku
17 hours ago

It's Such A Relief To See A Cool Game Like Pragmata Succeed

Pragmata's success shows that innovative games can thrive in a challenging market, while Dragon Ball Xenoverse 3 continues the franchise with new character creation.
Video games
fromWGB
1 day ago

Pragmata Has Aready Sold A Load Of Copies

Pragmata sold over a million copies in three days due to effective marketing and multi-platform support.
Video games
fromKotaku
17 hours ago

It's Such A Relief To See A Cool Game Like Pragmata Succeed

Pragmata's success shows that innovative games can thrive in a challenging market, while Dragon Ball Xenoverse 3 continues the franchise with new character creation.
Social media marketing
fromInc
3 hours ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
Media industry
fromKotaku
20 hours ago

Mass Effect Show Writer Denies Rewrites For 'Non-Gamers'

Amazon's Mass Effect TV show is not being rewritten to appeal to non-gamers, according to co-showrunner Daniel Casey.
Marketing tech
fromForbes
1 day ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
fromGamesBeat
3 days ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Games
fromKotaku
3 days ago

Slay The Spire 2 Outlines A Big Roadmap But Devs Aren't Rushing

Mega Crit reveals new content roadmap for Slay the Spire 2, including The Bestiary and new game modes, but no specific release dates.
Media industry
fromDigiday
1 day ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
Games
fromEngadget
3 days ago

Panic says the Playdate Catalog won't accept games made with generative AI

Panic will not accept games using generative AI for art, audio, music, text, or dialog in the Playdate Catalog.
Video games
fromEngadget
19 hours ago

Ball x Pit's next update adds 11 more balls to the fray on April 27

The upcoming update for Ball x Pit introduces new characters, balls, passive upgrades, and a new building, enhancing gameplay dynamics.
Media industry
fromObserver
3 days ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Games
fromThe Verge
4 days ago

Microsoft's new Xbox chief starts making her mark

Asha Sharma is reevaluating Game Pass pricing to enhance value for players on Xbox.
#marathon
Video games
fromKotaku
2 days ago

Marathon's Mercy Kits Are Being Used For The Cruelest Trolling

Marathon is an exceptionally unforgiving extraction shooter, with new updates introducing Mercy Kits that can be used for both cooperation and trolling.
Video games
fromGadgets 360
3 days ago

Marathon Review: Bungie's Slick FPS Is One of the Best Shooters in Years

Marathon by Bungie offers a hardcore, immersive shooter experience but may lack broad appeal due to its complexity and niche design.
Video games
fromKotaku
2 days ago

Marathon's Mercy Kits Are Being Used For The Cruelest Trolling

Marathon is an exceptionally unforgiving extraction shooter, with new updates introducing Mercy Kits that can be used for both cooperation and trolling.
Video games
fromGadgets 360
3 days ago

Marathon Review: Bungie's Slick FPS Is One of the Best Shooters in Years

Marathon by Bungie offers a hardcore, immersive shooter experience but may lack broad appeal due to its complexity and niche design.
Media industry
fromAV Club
3 days ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
fromKotaku
5 days ago

Steam Adding 30-Day Lowest Price Feature, According To Leak

Dataminers found code referencing 'Price History' and '30-Day Low,' suggesting Valve plans to implement a feature showing a game's lowest recent price, helping users avoid overpaying.
Games
Video games
fromEngadget
3 days ago

Cyberpunk platformers, gallivanting geckos and other new indie games worth checking out

Indie game showcases and events are highlighting new titles and updates in the indie gaming space this weekend.
#online-gaming
Video games
fromKotaku
2 days ago

Developers Of Moon Child Resurface To Bask In All The Shitposts

Moon Child, an unreleased Amiga platformer, has gained renewed interest online, sparking nostalgia and creativity among fans and its original developers.
Video games
fromKotaku
4 days ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
fromThe Atlantic
2 weeks ago

Today's Atlantic Trivia: Video Games

Nintendo was founded in 1889, the same year the Eiffel Tower opened in Paris, starting as a manufacturer of Japanese playing cards.
Games
#arc-raiders
Video games
fromKotaku
4 days ago

Arc Raiders Death Spiral Is A Problem Other Games Would Kill For

Arc Raiders has seen a significant decline in player numbers, while the Call of Duty movie is set for release on June 30, 2028.
Video games
fromwww.theguardian.com
6 days ago

Seeking connection': the video game where players stopped shooting and started talking

Many players of Arc Raiders engage in non-violent gameplay, surprising developers and raising questions about human behavior in competitive environments.
Video games
fromKotaku
3 days ago

Iron Galaxy Slashes More Developers In An Attempt To Survive

Iron Galaxy is laying off up to 90 employees due to changing market conditions and the need to adapt to a new business model.
Games
fromwww.theguardian.com
2 weeks ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Video games
fromKotaku
3 days ago

Crimson Desert's First Month Was Full Of Big Updates And Neat Discoveries

Crimson Desert, a massive open-world RPG, has gained popularity despite mixed reviews and initial player feedback.
Video games
fromKotaku
3 days ago

Fortune's Run Is Due A New Update Now Its Dev Is Out Of Prison

Dizzie, the developer of Fortune's Run, has been released from prison and is resuming work on the game after a year-long pause.
#capcom
Video games
fromKotaku
6 days ago

Capcom's Killing It Right Now With Pragmata And Resident Evil

Capcom has transformed from a struggling company to a leading game developer with successful titles like Pragmata and Resident Evil Requiem.
Video games
fromKotaku
6 days ago

Capcom's Killing It Right Now With Pragmata And Resident Evil

Capcom has transformed from a struggling company to a leading game developer with successful titles like Pragmata and Resident Evil Requiem.
fromEngadget
4 days ago

Blizzard just made Overwatch's best mode much worse

The developers say they modified Mystery Heroes "to help keep the mode's casual pace intact while mitigating some of the more extreme pain points it's had in the past." Removing perks helps players clock what's going on a bit faster, but it diminishes the fun.
Video games
Video games
fromKotaku
5 days ago

Players Use Epic For Freebies But Then Just Go Back To Steam

Epic Games Store is popular for free games but struggles to compete with Steam and faces criticism for rushed projects.
Video games
fromGameSpot
1 week ago

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Video games
fromKotaku
1 week ago

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.
Marketing tech
fromThe Drum
2 months ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
Marketing
fromBusiness Matters
2 months ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
Video games
fromGamesBeat
2 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
Marketing
fromGamesBeat
2 months ago

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Video games
fromwww.theguardian.com
1 month ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Video games
fromKotaku
1 month ago

I Miss When Multiplayer Games Weren't Changing All The Time - Kotaku

A patch increasing gunshot volume in Marathon created a more aggressive multiplayer environment, prompting nostalgia for older games that remained static after release rather than undergoing constant balance changes.
Video games
fromwww.theguardian.com
1 month ago

Marathon is a stylishly merciless video game built for cut-throat times

Marathon is an extraction shooter from Bungie featuring visually striking alien environments and brutal gameplay mechanics, arriving after delays and controversies to prove itself as Sony's major investment.
Video games
fromKotaku
1 month ago

An Incredible Last-Minute Escape In Marathon Convinced Me It's Something Special

A final beta match demonstrated the game's potential through intense, high-stakes gameplay where teamwork and resource management created memorable moments despite uncertain long-term player retention.
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