#gaming-and-digital-spending

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#gaming #video-games #advertising #gaming-industry #mobile-gaming #game-development #social-media #entertainment
#fortnite
Video games
fromwww.theverge.com
15 hours ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
Games
fromKotaku
4 weeks ago

Fortnite's New Peak Skin Costs Twice As Much As The Indie Game

Fortnite's new Peak-themed skin costs over twice the price of the actual game on Steam.
Video games
fromwww.theverge.com
15 hours ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
Games
fromKotaku
4 weeks ago

Fortnite's New Peak Skin Costs Twice As Much As The Indie Game

Fortnite's new Peak-themed skin costs over twice the price of the actual game on Steam.
more#fortnite
Media industry
fromAdExchanger
4 hours ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
Board games
fromBoard Game Quest
19 hours ago

Crowdfunding Campaigns of the Week - 4/20/26

A variety of crowdfunding board games are featured, including solo and co-op options, strategic gameplay, and travel-friendly designs.
#gaming-industry
Social media marketing
fromThedrum
3 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Social media marketing
fromThedrum
3 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
more#gaming-industry
#gaming
fromThedrum
5 days ago
Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

Games
fromGamesBeat
3 hours ago

Tamatem acquires Playable Factory to expand into AI-enabled ad tech

Tamatem acquired Playable Factory to enhance user acquisition through interactive ads and focus on an AI-first game platform.
Video games
fromThedrum
5 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromwww.theguardian.com
5 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
more#gaming
Psychology
fromThe Verge
12 hours ago

Silicon Valley has forgotten what normal people want

LLMs are not a groundbreaking discovery; many concepts they embody have been known for a long time.
fromLondon Business News | Londonlovesbusiness.com
18 hours ago

The UK online casino market in 2026: Regulation, revenue, and what's driving growth - London Business News | Londonlovesbusiness.com

The remote casino sector, which is industry jargon for online gaming, is the undisputed heavyweight champion of the market. It quietly overtook traditional sports betting a few years ago and hasn't looked back since.
Poker
Growth hacking
fromEntrepreneur
8 hours ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Marketing tech
fromForbes
20 hours ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
#meta
Silicon Valley
fromSFGATE
9 hours ago

Meta continues Reality Labs layoffs as even larger cuts reportedly loom

Meta laid off over 700 employees in California, primarily from its Reality Labs division, amid ongoing financial losses and plans for further global cuts.
Silicon Valley
fromSFGATE
9 hours ago

Meta continues Reality Labs layoffs as even larger cuts reportedly loom

Meta laid off over 700 employees in California, primarily from its Reality Labs division, amid ongoing financial losses and plans for further global cuts.
more#meta
Television
fromThe Hollywood Reporter
19 hours ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
E-Commerce
fromPayments Dive
1 day ago

Tapping into the latest emerging payment solution trends

Consumers demand diverse payment options, including digital wallets and A2A payments, driving merchants to adapt for growth and seamless experiences.
Chicago Blackhawks
fromDefector
1 day ago

Someone Appears To Be Stuck On The Jumbotron | Defector

Virginia Tech's spring game faced unexpected chaos with a skydiver incident, overshadowing the new coaching era under James Franklin after a challenging previous season.
#youtube
fromTechCrunch
6 days ago
Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

fromTNW | Next-Featured
6 days ago
Marketing tech

YouTube pauses livestream ads during peak engagement to protect the vibe

YouTube will pause ads during peak chat engagement in livestreams to enhance viewer experience.
fromAdExchanger
4 days ago
Media industry

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Social media marketing
fromTechCrunch
6 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromAdExchanger
4 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
more#youtube
Music production
fromKotaku
3 days ago

Even The Lead Singer Of Imagine Dragons Can Barely Get Anyone To Play His Live-Service Game - Kotaku

Last Flag, a new 5v5 hero shooter by Dan Reynolds, struggles to attract players despite its unique concept and celebrity backing.
#sports-betting
Poker
fromFuturism
4 days ago

More Than Half of Men Aged 18 to 49 Have Already Fallen Into Online Sports Betting

Sports betting has surged in popularity since 2018, raising concerns over addiction and financial issues among Americans.
Poker
fromFuturism
4 days ago

More Than Half of Men Aged 18 to 49 Have Already Fallen Into Online Sports Betting

Sports betting has surged in popularity since 2018, raising concerns over addiction and financial issues among Americans.
more#sports-betting
Vue
fromGadgets 360
3 days ago

GeForce Now Explained: What Is It, Features, Subscription Plans and More

Nvidia GeForce Now launches in India, enabling cloud gaming without high-end hardware through streaming from powerful remote servers.
UK politics
fromBusiness Matters
4 days ago

Britain's gaming industry needs a power-up or risks losing its crown to France, Ireland and Australia

Britain's video games industry risks losing talent and intellectual property to overseas rivals without improved tax and investment incentives.
fromTheregister
6 days ago

The only technology that died more times than VR is AI

Neal Stephenson argues that the metaverse is dead, particularly in light of the failure of Meta's Horizon Worlds, which raises significant concerns about the future of virtual reality.
Wearables
Video games
fromLos Angeles Times
22 hours ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.
Media industry
fromDigiday
1 day ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
Marketing tech
fromwww.marketingdive.com
1 day ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
fromGamesBeat
3 days ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Television
fromABC7 Los Angeles
3 days ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
Growth hacking
fromInfoQ
5 days ago

From VR to Flat Screens: Bridging the Input and Immersion Gap

The future of VR and wearables is focused on natural interaction and immersion, despite current market limitations.
Games
fromThe Verge
4 days ago

Microsoft's new Xbox chief starts making her mark

Asha Sharma is reevaluating Game Pass pricing to enhance value for players on Xbox.
#pragmata
Video games
fromKotaku
13 hours ago

It's Such A Relief To See A Cool Game Like Pragmata Succeed

Pragmata's success shows that innovative games can thrive in a challenging market, while Dragon Ball Xenoverse 3 continues the franchise with new character creation.
fromWGB
22 hours ago
Video games

Pragmata Has Aready Sold A Load Of Copies

Pragmata sold over a million copies in three days due to effective marketing and multi-platform support.
Video games
fromKotaku
13 hours ago

It's Such A Relief To See A Cool Game Like Pragmata Succeed

Pragmata's success shows that innovative games can thrive in a challenging market, while Dragon Ball Xenoverse 3 continues the franchise with new character creation.
Video games
fromWGB
22 hours ago

Pragmata Has Aready Sold A Load Of Copies

Pragmata sold over a million copies in three days due to effective marketing and multi-platform support.
more#pragmata
Media industry
fromDailywire
1 day ago

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.
fromKotaku
5 days ago

Steam Adding 30-Day Lowest Price Feature, According To Leak

Dataminers found code referencing 'Price History' and '30-Day Low,' suggesting Valve plans to implement a feature showing a game's lowest recent price, helping users avoid overpaying.
Games
Poker
fromKotaku
6 days ago

GameStop Is Taking Pokemon Card Gambling To The Masses

GameStop will launch its digital Power Packs program for trading cards to the general public on April 15, 2026.
Media industry
fromObserver
3 days ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
#crimson-desert
Games
fromGadgets 360
4 days ago

Crimson Desert Has Sold Over 5 Million Copies

Crimson Desert has sold over 5 million copies within a month of its release.
Video games
fromKotaku
3 days ago

Crimson Desert's First Month Was Full Of Big Updates And Neat Discoveries

Crimson Desert, a massive open-world RPG, has gained popularity despite mixed reviews and initial player feedback.
Games
fromGadgets 360
4 days ago

Crimson Desert Has Sold Over 5 Million Copies

Crimson Desert has sold over 5 million copies within a month of its release.
Video games
fromKotaku
3 days ago

Crimson Desert's First Month Was Full Of Big Updates And Neat Discoveries

Crimson Desert, a massive open-world RPG, has gained popularity despite mixed reviews and initial player feedback.
more#crimson-desert
Poker
fromWGB
1 week ago

GTA Online Is Bringing In Around Half A Billion Dollars Per Year

GTA Online generates approximately $498.8M annually, significantly outperforming Red Dead Online's $26.4M.
Media industry
fromAV Club
3 days ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
#online-gaming
more#online-gaming
#marathon
Video games
fromKotaku
2 days ago

Marathon's Mercy Kits Are Being Used For The Cruelest Trolling

Marathon is an exceptionally unforgiving extraction shooter, with new updates introducing Mercy Kits that can be used for both cooperation and trolling.
Video games
fromGadgets 360
3 days ago

Marathon Review: Bungie's Slick FPS Is One of the Best Shooters in Years

Marathon by Bungie offers a hardcore, immersive shooter experience but may lack broad appeal due to its complexity and niche design.
Video games
fromKotaku
2 days ago

Marathon's Mercy Kits Are Being Used For The Cruelest Trolling

Marathon is an exceptionally unforgiving extraction shooter, with new updates introducing Mercy Kits that can be used for both cooperation and trolling.
Video games
fromGadgets 360
3 days ago

Marathon Review: Bungie's Slick FPS Is One of the Best Shooters in Years

Marathon by Bungie offers a hardcore, immersive shooter experience but may lack broad appeal due to its complexity and niche design.
more#marathon
Video games
fromEngadget
2 days ago

Cyberpunk platformers, gallivanting geckos and other new indie games worth checking out

Indie game showcases and events are highlighting new titles and updates in the indie gaming space this weekend.
Video games
fromKotaku
3 days ago

Clash Of Clans Confuses Players With New Feet Pic Item

Clash of Clans introduces a bizarre microtransaction featuring decorative feet for $2 each, sparking confusion and mixed reactions among players.
Video games
fromKotaku
4 days ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
Games
fromwww.theguardian.com
2 weeks ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Video games
fromKotaku
4 days ago

Arc Raiders Death Spiral Is A Problem Other Games Would Kill For

Arc Raiders has seen a significant decline in player numbers, while the Call of Duty movie is set for release on June 30, 2028.
Video games
fromKotaku
3 days ago

Iron Galaxy Slashes More Developers In An Attempt To Survive

Iron Galaxy is laying off up to 90 employees due to changing market conditions and the need to adapt to a new business model.
Video games
fromKotaku
5 days ago

Players Use Epic For Freebies But Then Just Go Back To Steam

Epic Games Store is popular for free games but struggles to compete with Steam and faces criticism for rushed projects.
Poker
fromBusiness Matters
1 month ago

How Crash-Style Gaming Platforms Are Driving Digital Revenue

Crash-style games generate substantial revenue through rapid game cycles, minimal operating costs, and high player engagement driven by simple mechanics and fast-paced gameplay.
Video games
fromGamesBeat
6 days ago

Roblox is turning its product roadmap into advertising inventory

Roblox launched a Makeup feature allowing creators to sell avatar items, collaborating with e.l.f. Beauty for sponsored content and in-game experiences.
Video games
fromGameSpot
1 week ago

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.
Video games
fromWGB
1 week ago

Xbox Boss Admits Game Has Become "too expensive", Hints At Big Changes To The Service

Asha Sharma plans to make Game Pass more flexible and potentially cheaper, addressing concerns about its current pricing model.
Video games
fromKotaku
1 week ago

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Video games
fromKotaku
2 weeks ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
#gaming-marketing
more#gaming-marketing
Marketing
fromBusiness Matters
2 months ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
#in-game-advertising
more#in-game-advertising
fromReadWrite
1 month ago

Gambling challenges video game industry growth in 2026 - report

For years, gambling lived on the outer edges of the video game business. It was boxed in by geography, hemmed in by regulation, and treated as culturally separate from mainstream gaming. However, the wall has now largely come down. The State of Video Gaming in 2026 by Epyllion's CEO Matthew Ball argues that gambling, especially iGaming, online sports betting, and prediction markets, has become one of the biggest forces redirecting how players use their time and money.
Digital life
Video games
fromGamesBeat
2 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Video games
fromwww.theguardian.com
1 month ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Video games
fromThe Verge
1 month ago

Meta exec hopes VR teens will stick around

The VR gaming industry faces its roughest period in decades, with Meta cutting over 1,000 jobs and shutting down studios, while revenue growth relies heavily on free-to-play titles popular with young players.
Video games
fromAol
2 months ago

What Roblox Needs to Prove in 2026

Roblox must prove advertising can scale without hurting engagement and convert platform strength into sustainable economics and operating leverage.
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