Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
I want to grow brands that I'm passionate about, and dirty soda has always been a part of my life. It wasn't just this viral moment that people who watch Secret Lives saw. It was something that's more sustainable.
Hill struggles to open up despite his unabated desire for vulnerability, feeling that he had to turn his own therapy sessions into a Netflix documentary to force himself to an uncomfortably honest place.
Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
Lonelygirl15 became a cultural phenomenon, drawing viewers into a narrative that blurred the lines between reality and fiction, ultimately reshaping how audiences interact with online content.
And by "Who-dom," I don't mean the Seussian variety but the taxonomy coined by 's Lindsey Weber and Bobby Finger: the vast, sub-stratospheric tier of celebrity occupied by figures whose fame is intensely meaningful to some and virtually nonexistent to everyone else. Whos are defined in opposition to Thems, the indisputable celebrities known to most except those living under a rock or who willingly reject the very notion of pop culture,
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.