#realtracs

#realtracs

Every year, the real estate market becomes more global and our advisors have really capitalized on the flow of referral back and forth. This flow of clients and referrals helped our brand turn out the strong performance it did in 2025, despite overall housing market conditions in the U.S.

Zillow Showcase is a paid, AI-powered premium listing product designed to boost on-market visibility through richer media and interactive design, creating an end-to-end listing marketing workflow.

Active listings jumped 32.9% year-over-year to 1,446 homes in February - nearly four times the national growth rate of 7.9%. New listings also ticked up 3.8% compared to a year ago.

Steve Murray, co-founder of RealTrends Consulting, stated that anyone claiming privately owned independent brokerages cannot compete is misinformed. The data indicates otherwise, showing their resilience and success.

Some sellers, not all sellers, want to be able to market their property within their listing brokerage's ecosystem while they are getting the property ready for the public market and that is allowed in our industry. Hanna said he does not view HannaList as a private listing network. Calling it a PLN is almost too simplified for what we have done.

We aren't just looking for the next listing; we're looking toward the next horizon of how global communities are built and experienced. The launch of eXp New Homes is our strategic response to the evolving needs of the new construction sector where precision and partnership are the ultimate currencies. We are empowering our agents to move beyond the traditional resale mindset and step confidently into the role of a strategic new home sales partner.

Spanning 6.5 acres, the grassy property centers on a two-story estate full of elegant living spaces and custom amenities. Three arched doorways mark the entry, leading into a chandelier-topped foyer with dual staircases. Elsewhere in the 12,862-square-foot interior are seven bedrooms, nine bathrooms, a wood-paneled living room, a formal dining room with a fireplace and an eat-in kitchen anchored by an oversized island.

In December, Memphis saw its active listing count soar to 2,123, marking an impressive 20.7% increase compared to the same time last year. This was a significant rise above the national increase of 12.1%. While the number of newly listed homes in Memphis dipped to 446, a 9.3% decrease from the previous year, the overall swell in inventory signaled that homes were lingering on the market longer, creating a prime environment for buyers to explore their options.

When a home is listed on the MLS, that property information is immediately available to virtually every real estate agent in the market who is an MLS member, and by extension, to every serious buyer working with an agent who has access to the MLS. By extension, literally all online real estate portals buyers and sellers have come to enjoy pulling their data from it.

Sevajian said the move reflects a strategic decision for her team. This isn't starting over, she said. It's starting smarter. We're building something that works better for our agents, our clients and our lives. Working primarily in the greater Boston market and since 2020, Sevajian led the top local operation in Andover, Mass., for her previous brokerage.

We have mastered the art of onboarding brokerages that are otherwise incredibly gifted and market-share dominant, Duffy said. United's focus is not small-team tuck-ins. It is step-function growth. We're really good at going to 1,000- or 2,000-agent venerable firms and bringing them into the United platform culturally, operationally, financially and technology-wise to accelerate their growth, he said. That growth engine, he argues, is fully referenceable.

The more productive an agent is, the less likely they are to leave. In the U.S., the majority of departing agents continue to be our lowest producing cohort and agents in the highest producing cohorts are multiple times less likely to churn than our low producing agents.

Our top KW-affiliated agents tell me continually that real estate has always been a relationship business. What's changed is where those relationships are formed, nurtured and reinforced. Today, social media is one of the most powerful relationship platforms for building and sustaining relationships in real estate. But despite constant platform changes, algorithm updates and new tools, the agents and businesses seeing real growth aren't chasing shortcuts. They're building trust through each connection, which leads to scale.

I don't ever want to think of this as a popularity contest, Palmquist said. I want it to be a way that agents can experience and be introduced to new technology, whether that's in additional types of writing or other ways that we showcase something. I think that by having interviews as a function of the website, showcasing their tech stack, that gives real estate agents in the industry a roadmap to say, I'm going to follow this, or I'm going to emulate this.'