#checkout-design

#checkout-design

The free webinar is designed to help assist local businesses with the transition back to in-store transactions by highlighting how they can appear for important 'near me' searches in order to capture the attention of local customers.

Performance is a critical factor in user engagement, where even minor delays in loading can deter users. A clean and simple user interface also contributes significantly to user retention.

When a site feels unsafe, unreliable or even slightly "off," users don't rationalize the problem. They react to it. They leave. And in many cases, they don't just abandon the session - they go straight to a competitor.

Traffic is not the problem. The buying path is the problem. Fixing conversion first often unlocks growth with the same budget. This topic matters more now. Ad costs rise. Competition is tighter. Buyers also have less patience. A store can attract the right visitors and still lose them.

The new documentation breaks down how UCP and its UCP-powered checkout enable a native Buy button that keeps the entire transaction on Google properties. The merchant remains the seller of record, but the checkout experience happens natively within Google. To activate the feature, merchants must implement the native_commerce attribute in Merchant Center.

The other day I was browsing YouTube - as one does - and I clicked a link in the video description to a book. I was then subjected to a man-in-the-middle attack, where YouTube put themselves in the middle of me and the link I had clicked: Hyperlinks are subversive. Big Tech must protect themselves and their interests.

where I worked in the early 2000s in its rather pioneering e-commerce business (which launched, among other things, the first click and collect service). Argos was jostling with Tesco for first place at Christmas, and I've found myself reflecting on why DTC has become such a major issue for several sectors that have not traditionally had a direct path to purchase over the last few years.

At a time when digital channels increasingly define commercial success, online marketplaces have become essential tools for small and medium-sized enterprises to reach customers and drive revenue. For many SMEs, marketplaces offer a ready-made audience without the significant acquisition costs of standalone ecommerce sites, but the simple act of listing product ranges isn't enough to guarantee results. To succeed, businesses must approach their marketplace presence strategically, optimising every element of their listings for discovery, relevance and conversion.