#expert-predictions
#expert-predictions

It's time to start using those points you've been stashing away

Using airline points for travel is advisable due to rising costs from increased fuel prices.

fromThe Drum

How to transform insights into influence at the register

Outcomes-driven marketing is essential for connecting campaigns to conversions.

Data science

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.

Forget Guessing - Here's How I Trade Stocks That Are Already Moving

Momentum traders focus on existing trends, utilizing volume, price action, and catalysts for disciplined execution in fast-paced markets.

Buy This ETF as Silver's Next Leg up Can Be Even More Explosive

Silver is undervalued compared to gold, with historical ratios suggesting significant price potential for silver.

Digital life

This Tech Investor Hasn't Touched a Laptop or Desktop Computer Since 2010. Here's Why.

Keith Rabois has operated without laptops since 2010, using only mobile devices for increased focus and productivity.

In the future, will there be any work left for people to do? | Fortune

Competing against IBM's Watson in Jeopardy! demonstrates the advanced cognitive capabilities of AI.

fromFuturism

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

Allbirds pivots to AI, rebranding as NewBird AI, leading to a 700% stock surge despite previous financial struggles.

fromFast Company

The idea that the internet is built for people is crumbling. That has huge implications for your business

The internet is evolving to accommodate software agents that act on behalf of users, changing how websites are designed and interacted with.

Women in technology

In the future, will there be any work left for people to do? | Fortune

Competing against IBM's Watson in Jeopardy! demonstrates the advanced cognitive capabilities of AI.

fromFuturism

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

Allbirds pivots to AI, rebranding as NewBird AI, leading to a 700% stock surge despite previous financial struggles.

fromFast Company

The idea that the internet is built for people is crumbling. That has huge implications for your business

The internet is evolving to accommodate software agents that act on behalf of users, changing how websites are designed and interacted with.

RAIN Notes: April 14

TechSurvey 2026 will reveal insights on radio listening and media trends, while Cathy Csukas is honored as a leading female figure in audio.

Music production

fromTechCrunch

Everything we like is a psyop | TechCrunch

Geese's rise in popularity is attributed to strategic marketing efforts rather than purely musical merit.

#ai-adoption

How Retailers Are Turning AI Adoption Into Brand Loyalty

AI adoption is rapid, but consumer trust is declining due to a lack of transparency in data usage.

fromNew Relic

Business intelligence

The Agentic Shift: Key Takeaways from IDC Directions 2026

Digital life

AI search adoption splits along income lines | MarTech

AI search adoption varies significantly by household income, revealing a growing digital inequality in access to information and decision-making tools.

How Retailers Are Turning AI Adoption Into Brand Loyalty

AI adoption is rapid, but consumer trust is declining due to a lack of transparency in data usage.

fromNew Relic

The Agentic Shift: Key Takeaways from IDC Directions 2026

The focus has shifted from AI experimentation to enterprise-wide adoption, emphasizing the importance of agentic observability in the evolving agent economy.

Digital life

AI search adoption splits along income lines | MarTech

AI search adoption varies significantly by household income, revealing a growing digital inequality in access to information and decision-making tools.

Prediction markets are breaking the news and becoming their own beat

Prediction markets are evolving, becoming integral to news, with partnerships forming between market platforms and major news organizations.

#allbirds

fromEngadget

Shoe company pivots to AI compute in sign of a totally normal and healthy economy

Allbirds is pivoting from eco-friendly shoes to AI compute infrastructure, changing its name to NewBird AI and seeking shareholder approval for the transition.

These Allbirds AI jokes are as fire as the company's stock price

Allbirds has rebranded as NewBird AI, pivoting from footwear to AI technology, leading to a surge in stock price and social media memes.

fromEngadget

Shoe company pivots to AI compute in sign of a totally normal and healthy economy

Allbirds is pivoting from eco-friendly shoes to AI compute infrastructure, changing its name to NewBird AI and seeking shareholder approval for the transition.

These Allbirds AI jokes are as fire as the company's stock price

Allbirds has rebranded as NewBird AI, pivoting from footwear to AI technology, leading to a surge in stock price and social media memes.

New FlyTech-LawSites Report on Legal Tech Advertising Finds Market Splitting Between Commoditization and Competition as Demand Surges

Legal tech advertising is growing rapidly, with a significant drop in lead costs indicating increased demand and evolving buyer behavior.

Why Cybersecurity Stocks Look Built for the Next Big Spending Cycle

Cybersecurity firms like CrowdStrike and Palo Alto Networks are poised for growth amid rising cyber threats and the emergence of advanced AI technologies.

Jim Cramer Says Market Has It All Wrong on Cybersecurity and AI

Cybersecurity stocks are misclassified with traditional software, which undermines their true value and growth potential, especially in the context of AI advancements.

Information security

Why Cybersecurity Stocks Look Built for the Next Big Spending Cycle

Cybersecurity firms like CrowdStrike and Palo Alto Networks are poised for growth amid rising cyber threats and the emergence of advanced AI technologies.

Jim Cramer Says Market Has It All Wrong on Cybersecurity and AI

Cybersecurity stocks are misclassified with traditional software, which undermines their true value and growth potential, especially in the context of AI advancements.

Expert insights on winning strategies at The Drum Search Awards

Winning entries in awards require understanding essential elements and leveraging technology effectively.

SF politics

Data center executives fret over the industry's increasingly toxic public image

The data center industry faces backlash over environmental and economic concerns, threatening major projects and requiring better public relations efforts.

Books

fromRAIN News

Audiobooks, e-books, printed books - a Pew Research comparison

Audiobooks and e-books are growing in popularity, while printed books are declining but remain the most popular format.

Online learning

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.

Mobile UX

fromGSMArena.com

You can now buy physical printed books on Spotify

Spotify's Page Match feature syncs reading progress and allows book purchases, enhancing audiobook engagement and expanding language support.

E-Commerce

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.

US Elections

fromAxios

Americans hate the 2026 economy

Consumer sentiment is at an all-time low, reflecting economic concerns despite low unemployment and rising GDP.

Cryptocurrency

fromThe American Conservative

Bitcoin, Ethereum approach two-month highs as markets grow optimistic over U.S.-Iran peace negotiations | Fortune

Crypto markets are optimistic about peace between the U.S. and Iran, driving Bitcoin and Ethereum prices higher.

Right-wing politics

March Producer Prices Rose Less Than Expected

U.S. producer prices rose 4% annually in March, with energy costs surging due to the war with Iran.

Real estate

What 10 years of data reveals about 2026 housing market signals

Housing cycles follow a recognizable sequence of demand, pricing behavior, and buyer response, leading to market resets and recovery.

Fashion & style

A stylist shares 5 pieces you should invest in and 4 you're probably better off buying for cheap

Invest in quality items like shoes, cashmere sweaters, and handbags while saving on trendy pieces and basics.

Prediction: Amazon Will Beat The Market in The Next 10 Years -- Here's Why | The Motley Fool

Amazon's significant revenue is offset by low margins compared to peers, but cost-cutting could enhance profits and long-term returns.

Amazon Price Prediction: Bull and Bear Case

Amazon's stock is projected to reach $258.75, reflecting a 10.74% upside over the next year.

Tech industry

fromThe Motley Fool

Prediction: Amazon Will Beat The Market in The Next 10 Years -- Here's Why | The Motley Fool

Amazon's significant revenue is offset by low margins compared to peers, but cost-cutting could enhance profits and long-term returns.

Amazon Price Prediction: Bull and Bear Case

Amazon's stock is projected to reach $258.75, reflecting a 10.74% upside over the next year.

'I just keep seeing a lot of different aspects of life getting more expensive': New car prices are up 30% over 6 years | Fortune

Rising car prices and inflation are making vehicle ownership increasingly unaffordable for many consumers, especially young buyers.

fromGamesBeat

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

Marketing

fromwww.benzinga.com

Watch Out for Q2: Evercore Analyst Warns Ad Budget Cuts Could Mute Tech Earnings - Amazon.com (NASDAQ:AMZ

Mark Mahaney described tech stocks as dislocated high-quality companies, emphasizing that they present opportunities as narratives shift, particularly around Amazon's AI capabilities.

Marketing tech

Data science

fromMedium

Is the Data Scientist Role Dead? No, it's Transforming

The data scientist role is evolving, not disappearing, as organizations demand broader skills and system-oriented thinking.

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.

How to Gain AI Exposure Without Picking Stocks: 3 ETF Strategies Compared

AI infrastructure spending is accelerating, with ETFs providing diverse investment opportunities in the semiconductor and AI sectors.

The AI Bubble That Isn't

The current AI infrastructure buildout is distinct from a bubble due to substantial capital expenditures from profitable companies.

How to Gain AI Exposure Without Picking Stocks: 3 ETF Strategies Compared

AI infrastructure spending is accelerating, with ETFs providing diverse investment opportunities in the semiconductor and AI sectors.

The AI Bubble That Isn't

The current AI infrastructure buildout is distinct from a bubble due to substantial capital expenditures from profitable companies.

more#ai-infrastructure

AI companies are rethinking how they charge to win a bigger slice of business spending

AI companies are shifting pricing models from employee-based to value-based, impacting business spending and software pricing predictability.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.

Media industry

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.

Media industry

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.

Media industry

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.

more#ai-in-publishing

E-Commerce

fromEMARKETER

Department stores aren't dead, they just need new metrics for success

Successful department stores must focus on fashion and home furnishings, leverage social media, and evaluate individual store performance for future growth.

Podcast

fromRAIN News

RAIN Notes: April 9

Podcast campaigns often hit scale ceilings due to targeting and brand safety filters, not audience size.

fromwww.restaurantdive.com

Who's Hungry? What GroundTruth's first-party data says about today's restaurant visitors.

Dining out remained stable in 2025, with significant seasonal effects on foot traffic patterns across various restaurant types.

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.

3 Energy Stocks For Steady Passive Income

Energy prices above $100 per barrel support cash generation for dividends in major oil companies.

3 AI shifts reshaping market research | MarTech

AI is transforming market research by evolving from a tool for tasks to a collaborative research environment that enhances data-driven insights.

Real estate

Can You Spot Signs of Industry Disruption Before They Happen?

Most innovation occurs in three stages: visibility, interface, and incentives, impacting industry transformation.

How I'd Build My Small Business If I Had to Start Over in 2026

Validate demand before building a product to ensure it meets actual needs.

Here is what 3 leaders in AI think of the AI bubble and the signs of vulnerability to watch for

Balancing profits with cost-cutting is crucial for AI companies' survival amid potential bubble bursts.

Interactive dashboards: A move from optional to essential

Interactive dashboards enhance speed and transparency in mortgage servicing, enabling real-time data access and faster decision-making.

Visa vs. Mastercard: This One Is Built to Survive the Next Recession

Visa and Mastercard are diverging in strategy, with Visa focusing on infrastructure and Mastercard emphasizing value-added services.

#retail-media

fromAdExchanger

Marketing

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromAdExchanger

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

more#retail-media

fromSocial Media Examiner

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.

E-Commerce

2 Stocks I'd Add to the Shopping Cart for the Agentic Commerce Revolution

AI shopping has the potential to revolutionize e-commerce by enhancing transaction ease and price comparison.

fromThe Drum

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.

#advertising

Marketing tech

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.

fromThedrum

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.

fromThedrum

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.

Autodesk vs Snowflake: Which Is the Better Short Candidate Right Now?

Snowflake carries more downside risk than Autodesk due to its high valuation and significant losses.

Buy This 1 Stock for Triple-Digit Gains as It Recovers From the "Saaspocalypse"

Snowflake's stock has faced volatility, but its growth potential and market cap suggest it may be a strong investment opportunity.

Autodesk vs Snowflake: Which Is the Better Short Candidate Right Now?

Snowflake carries more downside risk than Autodesk due to its high valuation and significant losses.

Buy This 1 Stock for Triple-Digit Gains as It Recovers From the "Saaspocalypse"

Snowflake's stock has faced volatility, but its growth potential and market cap suggest it may be a strong investment opportunity.

IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years

UK marketing budgets are rebounding with a net balance of +7.3%, indicating renewed confidence and strategic investment in growth despite economic uncertainties.

Tech, flexibility fuel Real and LPT's brokerage surge in RealTrends rankings

Real's growth is attributed to providing valuable tools for agents, despite increasing fees, demonstrating that agents prioritize value over low prices.

Speed, Data, and the Great Consolidation: What's Powering MENA's Quick Commerce?

Quick commerce in MENA has rapidly evolved into a necessity, driven by high smartphone usage and cashless payment adoption.

Why Warren Buffett's cash pile and Michael Burry's AI doubts make sense in this market

Buffett's cash reserves are strategic for future market opportunities amid economic turmoil and overvaluation.

fromnews.bitcoin.com

Report: Goldman Sachs Strategist Says AI Disruption Fears Will Linger for Years in Software Stocks

AI disruption fears will suppress growth stock valuations for years, according to Goldman Sachs strategist Ben Snider.

fromTechCrunch

AI traffic to US retailers rose 393% in Q1, and it's boosting their revenue too | TechCrunch

AI traffic to U.S. retailers' websites surged by 269% in March, with AI visitors converting better and driving higher revenue per visit.

This Wall Street Veteran Says the Market Has Bottomed - Here's What He Thinks Comes Next

Timing the stock market is difficult, but focusing on long-term bullish trends can be beneficial, especially after recent market corrections.

Podcast

fromRAIN News

3 weeks ago

RAIN Notes: March 26

Podcasting is entering a new phase of maturity, emphasizing authenticity, diverse monetization, and the need for strategic thinking amidst market challenges.

Procter & Gamble Price Prediction: The Stock Eyes 10% Upside

Procter & Gamble is undervalued with a price target of $160.50, indicating a potential upside of 10.57%.

fromThe Hollywood Reporter

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.

Software Stocks Quietly Sold Off - Snap Up This Undervalued Tech ETF

The S&P 500 Software Index is down 30% but shows signs of recovery, making software stocks a potential buy opportunity.

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.

Google Price Prediction: Bull and Bear Case

Alphabet's price target is $352.02, indicating an 11.5% upside from the current price of $315.72.

MBA: Mortgage rates, inflation will stay elevated through 2026

Monthly job growth averaged about 15,000 in 2025 and has risen to roughly 70,000 so far in 2026, although the data remains volatile and subject to revision.

Business

Startup companies

1 month ago

This Secret Pattern Predicts What's Next in Your Market. Once You See It, You Can't Unsee It.

Everything bundles, unbundles, and rebundles in cycles, creating predictable opportunities for entrepreneurs to identify and capitalize on industry shifts.

2 weeks ago

AI Stocks That Will Thrive Even if Oil Hits $200

AI companies that are asset-light and subscription-driven may thrive during economic downturns, especially in energy markets.

#ai-in-marketing

fromThe Business of Fashion

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.

2 months ago

Marketing

How Expert Convictions About Marketing Have Shifted (And Why)

fromThe Business of Fashion

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.

2 months ago

Marketing

How Expert Convictions About Marketing Have Shifted (And Why)

Live Nasdaq Composite: Markets Rebound, Oil Slips in Pivot Toward Tech Deals

Markets are recovering as focus shifts to the economy and earnings, with oil prices retreating and major stock averages rising.

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.

This Will be PepsiCo's Stock Price Next Year

PepsiCo shares are up 10.41% year-to-date through April 10, 2026, recovering from a 52-week low of $122.83. Over the trailing 12 months, the stock has gained 13.32%.

Business

Evercore ISI Upgrades PulteGroup and Toll Brothers as Homebuilders Hit Historic Buy Signal

PulteGroup and Toll Brothers stocks upgraded to Outperform by Evercore ISI, indicating potential recovery as they hit historic buy signals.

Citi Raises Vertiv Price Target to $340 as AI-Driven Industrial Trends Stay Intact

Citi raised Vertiv's price target to $340, reflecting strong institutional confidence and bullish trends in AI-driven order momentum.

Citi Raises Seagate and Western Digital Targets as AI Data Demand Supercharges Storage Pricing

Citi raised price targets for Seagate and Western Digital, citing strong demand for storage and AI-driven data growth.

Here Are Monday's Top Wall Street Analyst Research Calls: Adobe, Best Buy, Bilibili, Constellation Brands, CoreWeave, Nike, Starbucks, T-Mobile, and More

Futures are lower after failed Iran negotiations and U.S. plans to block the Strait of Hormuz, as earnings season begins.

fromThe Motley Fool

The Cheapest "Magnificent Seven" Artificial Intelligence (AI) Stock Just Got Even Cheaper. Here's Why I'm Not Waiting to Buy. | The Motley Fool

Meta's stock decline is driven by investor fears over aggressive capital expenditures amid economic uncertainty, not by deteriorating business fundamentals.

fromZacks

1 month ago

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The AI trade is over. Top Wall Street analysts say the AI opportunity might be just starting | Fortune

Wall Street has methodically reduced AI investments without a dramatic crash, indicating a controlled descent rather than a collapse.

fromZacks

1 month ago

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As you were browsing something about your browser made us think you were a bot. There are a few reasons this might happen: You've disabled JavaScript in your web browser. You're a power user moving through this website with super-human speed. You've disabled cookies in your web browser. A third-party browser plugin, such as Ghostery or NoScript, is preventing JavaScript from running. Additional information is available in this support article.

3 weeks ago

One AI bubble has already burst. The next one-a 'rare' kind-is still growing, economist warns | Fortune

The AI stock bubble has burst, with inflated valuations now decreasing, reflecting a significant shift in the tech sector's financial landscape.