#fanbase-passion

[ follow ]
Social media marketing
fromThedrum
21 hours ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
#mrbeast
fromObserver
1 day ago
Media industry

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

fromDigiday
4 days ago
Media industry

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

Media industry
fromObserver
1 day ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Media industry
fromDigiday
4 days ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Television
fromABC7 Los Angeles
21 hours ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
Music production
fromKotaku
20 hours ago

Even The Lead Singer Of Imagine Dragons Can Barely Get Anyone To Play His Live-Service Game - Kotaku

Last Flag, a new 5v5 hero shooter by Dan Reynolds, struggles to attract players despite its unique concept and celebrity backing.
#capcom
Video games
fromKotaku
4 days ago

Capcom's Killing It Right Now With Pragmata And Resident Evil

Capcom has transformed from a struggling company to a leading game developer with successful titles like Pragmata and Resident Evil Requiem.
Video games
fromKotaku
4 days ago

Capcom's Killing It Right Now With Pragmata And Resident Evil

Capcom has transformed from a struggling company to a leading game developer with successful titles like Pragmata and Resident Evil Requiem.
fromGamesBeat
1 day ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Independent films
fromConsequence
2 days ago

New Street Fighter Trailer Is Packed With Action, Heartfelt Karaoke, and All Your Video Game Favs

The new Street Fighter movie features real street fighting and an eclectic cast, set in 1993 with a focus on a World Warrior Tournament.
Board games
fromKotaku
2 days ago

Critical Role-Style D&D Show Is A Mini Baldur's Gate 3 Reunion

Wizards of the Coast is launching a new Dungeons & Dragons series called Dungeon Masters featuring voice actors from Baldur's Gate 3.
#xbox
Games
fromThe Verge
2 days ago

Microsoft's new Xbox chief starts making her mark

Asha Sharma is reevaluating Game Pass pricing to enhance value for players on Xbox.
Video games
fromKotaku
6 days ago

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.
Games
fromThe Verge
2 days ago

Microsoft's new Xbox chief starts making her mark

Asha Sharma is reevaluating Game Pass pricing to enhance value for players on Xbox.
Video games
fromKotaku
6 days ago

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.
Online marketing
fromInc
2 days ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
Liverpool FC
fromwww.fourfourtwo.com
2 days ago

Is this football's stupidest idea ever? Bonkers Football League plan revisited in viral video

A proposed merger between Oxford United and Reading in 1983 aimed to create the Thames Valley Royals to secure league football.
Arsenal
fromwww.theguardian.com
2 days ago

Arsenal fans around the world on the title race: I feel panic, anxiety, everything'

Arsenal's potential success could significantly increase its fanbase in Thailand, especially if they win a major trophy after 22 years.
#youtube
fromTechCrunch
4 days ago
Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

Social media marketing
fromTechCrunch
4 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
fromKotaku
4 days ago

Fans Can't Believe The $1,800 'Northernlion Supercruise' Is Real

The cruise will set out from Tampa, Florida on March 8, 2027, and it will make stops at Cozumel and Costa Maya in Mexico before returning to Tampa on March 13.
Toronto startup
#pokemon
London music
fromEngadget
4 days ago

You can attend Pokemon EDM shows in Los Angeles and London

Pokémon Company is hosting EDM concerts for its 30th anniversary featuring Marshmello and Alison Wonderland in Los Angeles and London.
London music
fromLos Angeles Times
4 days ago

A Pokemon EDM show is coming to Los Angeles for the game's 30th anniversary

Pokémon is hosting EDM concerts in Los Angeles and London featuring Marshmello and Alison Wonderland to celebrate its 30th anniversary.
London music
fromEngadget
4 days ago

You can attend Pokemon EDM shows in Los Angeles and London

Pokémon Company is hosting EDM concerts for its 30th anniversary featuring Marshmello and Alison Wonderland in Los Angeles and London.
London music
fromLos Angeles Times
4 days ago

A Pokemon EDM show is coming to Los Angeles for the game's 30th anniversary

Pokémon is hosting EDM concerts in Los Angeles and London featuring Marshmello and Alison Wonderland to celebrate its 30th anniversary.
Poker
fromKotaku
4 days ago

GameStop Is Taking Pokemon Card Gambling To The Masses

GameStop will launch its digital Power Packs program for trading cards to the general public on April 15, 2026.
US Elections
fromKotaku
3 days ago

Trump Endorses Halo Composer Who Once Called Him An Idiot

Martin O'Donnell, ex-Bungie composer, is running for Congress with Trump's endorsement against incumbent Democrat Susie Lee.
Left-wing politics
fromWIRED
4 days ago

Hasan Piker Built His Twitch Empire With Shure Microphones, Lumix Cameras, and Lots of Zyns

Hasan Piker maintains a rigorous daily routine to cope with pressure and manage his mental health amidst controversy.
Digital life
fromwww.wanderwithjo.com
5 days ago

The Digital Nomad's Guide to Online Entertainment: What Works in the UK

Understanding the digital landscape in the UK is crucial for travelers, as many apps and services differ from other regions.
fromBlueJaysNation
4 days ago

Around the League: Eight fan-favourite giveaways taking over ballparks

The Captain's Hat giveaway by the Miami Marlins on May 3 represents the team's sea-related branding and has a design that appeals to fans beyond the stadium.
Boston Red Sox
Boston Celtics
fromBoston.com
5 days ago

Derrick White, maybe the least likely NBA player to have a podcast, is doing just that

Derrick White, once shy, now hosts a successful podcast called White Noise, showcasing his personality and insights as an NBA champion.
#gaming
fromThedrum
3 days ago
Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

Video games
fromThedrum
3 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromwww.theguardian.com
3 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Media industry
fromFast Company
1 day ago

Blatantly fake news about college sports spreads like wildfire in the absence of player payday details

The transfer portal has sparked chaos in college basketball, leading to misinformation and confusion about player transfers and NIL deals.
Social media marketing
fromDigiday
3 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Television
fromESPN.com
3 days ago

NBA says 170M watched regular season, up 86% from 2024-25

NBA's Year 1 of new TV deals saw 170 million viewers, the highest in 24 years, with an 86% increase from last season.
#retail-media
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Liverpool FC
fromDefector
4 days ago

Chappell Roan And Jorginho Are No Longer Beefing | Defector

Jorginho has declared the beef with Chappell Roan finished, citing new information and a misunderstanding regarding a security incident involving his daughter.
Games
fromKotaku
4 days ago

91-Year-Old Who Received Wellness Check From Police Was Busy Gaming

A wellness check on a 91-year-old woman revealed she was engrossed in gaming, missing calls and police visits.
Online marketing
fromAdExchanger
5 days ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
Video games
fromKotaku
2 days ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
Television
fromForbes
3 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Video games
fromKotaku
1 day ago

Arc Raiders Death Spiral Is A Problem Other Games Would Kill For

Arc Raiders has seen a significant decline in player numbers, while the Call of Duty movie is set for release on June 30, 2028.
fromGameSpot
1 week ago

Pokemon Champions Is Giving Fans The Big And Tiny Pokemon They Want To See

A Reddit post shared an image of a Steelix and Wyrdeer in battle, claiming that Champions has 'accurate Pokemon sizes for the first time' since the release of Let's Go on Switch.
Games
Television
fromVulture
4 days ago

Netflix's Pop Culture Jeopardy! Will Be a Daily Affair

Pop Culture Jeopardy! is moving to Netflix and will release new episodes daily for its second season starting May 11.
Boston Celtics
fromMashable
2 weeks ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
#social-media
fromNieman Lab
4 days ago
Media industry

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Media industry
fromNieman Lab
4 days ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Social media marketing
fromMail Online
4 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Media industry
fromVulture
4 days ago

Dave Portnoy Thinks Alex Cooper and Alix Earle Drama Is Over Business

Dave Portnoy believes the Alex Cooper and Alix Earle drama is business-related and suggests one should reveal the truth behind their conflict.
Video games
fromKotaku
2 days ago

Players Use Epic For Freebies But Then Just Go Back To Steam

Epic Games Store is popular for free games but struggles to compete with Steam and faces criticism for rushed projects.
fromThedrum
4 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing
fromThe Mirror US
6 days ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Video games
fromGameSpot
1 week ago

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.
Media industry
fromThe Verge
5 days ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Social media marketing
fromwww.theguardian.com
5 days ago

Social media was once a great global conversation. Now it's just individuals locked into their own private worlds | Tom Whyman

Twitter once felt like a global conversation platform that shaped personal relationships and values, but usage has significantly declined over time.
Social media marketing
fromInman
5 days ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
#roblox
Video games
fromThe Verge
5 days ago

Roblox has games again

Roblox is returning to using the term 'games' instead of 'experiences' to better resonate with users and reflect its platform.
Video games
fromThe Verge
5 days ago

Roblox has games again

Roblox is returning to using the term 'games' instead of 'experiences' to better resonate with users and reflect its platform.
fromGameSpot
3 days ago

Lego Batman: Legacy Of The Dark Knight Will Let You Don Batman's Wild Samurai Armor

In Lego Batman: Legacy of the Dark Knight, the hero will be suiting up in the shinobi threads that he donned for the 2018 anime movie Batman Ninja.
Video games
#overwatch
Video games
fromKotaku
5 days ago

Overwatch's Next Season Looks Dope Except For One Thing

Season 2 introduces a new hero, updated maps, and a Mythic Skin for Soldier: 76, but the skin's design disappoints fans.
Video games
fromKotaku
5 days ago

Overwatch's Next Season Looks Dope Except For One Thing

Season 2 introduces a new hero, updated maps, and a Mythic Skin for Soldier: 76, but the skin's design disappoints fans.
Video games
fromKotaku
1 week ago

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.
Video games
fromGamesBeat
2 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Marketing
fromFast Company
1 month ago

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.
Chicago Blackhawks
fromFast Company
2 months ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
Video games
fromFast Company
2 weeks ago

Meet the 'Club Penguin' superfans giving the game a second life

Club Penguin was a popular virtual world for tweens, but it faced shutdowns and attempts at revival after Disney's closure.
Online Community Development
fromWIRED
1 month ago

Why Fandom Discourse Feels Extra Cringe Right Now

Heated Rivalry revitalized Tumblr's fandom community, drawing former users back to the platform and creating positive fan spaces contrasting with hostile discourse on other social media platforms.
Chicago Cubs
fromObstructedview
1 month ago

Giga-TOOTBLAN triple play appreciation post

A bloop single produced chaotic base-running, leading to Seiya thrown out at second and both Bregman and Shaw tagged out, costing runs.
Social media marketing
fromwww.socialmediatoday.com
1 month ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
fromBavarian Football Works
1 month ago

Which fanbase do you have an irrational dislike for?

In the Bundesliga, the obvious starting point is Borussia Dortmund. Their Yellow Wall is iconic, the atmosphere incredible, and the tradition undeniable. Yet the nonstop "underdog versus Bayern Munich" narrative can feel exhausting. You respect the passion, but the moral-victory energy after narrow losses? That can grate. Then there's Schalke 04. Even during seasons when Schalke aren't competing near the top, the anti-Bayern Munich sentiment never fades. Maybe it's regional pride, maybe it's history,
Soccer (FIFA)
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Video games
fromwww.theguardian.com
4 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Television
fromWIRED
2 months ago

The 'Heated Rivalry' Fandom Is Tearing Itself Apart

Obsessive parasocial fandom around a breakout hockey romance fuels intense online scrutiny, hate messaging, and ethical dilemmas for fan accounts handling paparazzi and unconsented content.
Video games
fromThe Verge
4 weeks ago

Epic and Disney now let Fortnite creators make Star Wars games

Epic Games and Disney launch Star Wars-themed custom game creation tools for Fortnite creators, with publishing available starting May 1st, deepening their partnership following Disney's $1.5 billion investment.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Video games
fromKotaku
1 month ago

I Miss When Multiplayer Games Weren't Changing All The Time - Kotaku

A patch increasing gunshot volume in Marathon created a more aggressive multiplayer environment, prompting nostalgia for older games that remained static after release rather than undergoing constant balance changes.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
Social media marketing
fromNeil Patel
2 months ago

Discord as an Engagement and Digital PR Platform

Discord enables brands to build direct, real-time relationships and PR outcomes by facilitating open, persistent, and context-rich conversations rather than broadcast messaging.
Video games
fromKotaku
2 months ago

DrDisrespect Lies About Being Invited To Highguard Preview Event - Kotaku

Dr Disrespect posted a Highguard media badge claiming attendance, but attendees and the game's manager say he wasn't invited and the photo may be faked.
fromKotaku
2 months ago

Highguard Breaks Radio Silence And The Internet Reacts

Since its reveal in December, Highguard has a strange few weeks. Being the big reveal at the end of the Game Awards, which reportedly the company didn't pay for, got it a lot of eyeballs, but also a lot of scrutiny. People tend to expect some big new sequel or long-awaited project to cap off host Geoff Keighley's annual award and trailer showcase. Instead, Geoff showcased a free-to-play online shooter that, too many online, looked too similar to many other games already out there.
Video games
Video games
fromThe Verge
2 months ago

Fortnite is about to get a lot more gaming crossovers

Epic will expand Fortnite crossovers tied to Epic Games Store purchases, aiming for over 100 developer partnerships annually while boosting store sales and platform growth.
Video games
fromKotaku
2 months ago

Dev Behind Last Year's Big Flop Is Still Paying Streamers To Play It

Developer Build a Rocket Boy and publisher IO Interactive continue sponsoring creators to promote MindsEye despite low Steam player counts and poor reception.
[ Load more ]