#press-treatment

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#public-relations
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromForbes
2 weeks ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
Media industry
fromEntrepreneur
1 day ago

The 3 PR Strategies I Stopped Recommending to Clients After They Backfired

Traditional press releases are losing effectiveness; personalized pitches to journalists yield better results.
Marketing
fromForbes
1 week ago

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromFast Company
2 weeks ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromForbes
2 weeks ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
fromThe Nation
10 hours ago

Drowning Out the Noise

On the morning of the Unite the Right rally, I lumbered down the staircase of a Catskills Airbnb rented for a bachelor party to learn that only hours before, a gang of white nationalists stormed the University of Virginia campus wielding Tiki torches and chanting, 'Jews will not replace us.'
Left-wing politics
Marketing
fromPR Daily
2 days ago

The most overrated PR trends today - PR Daily

PR trends fluctuate, with some becoming industry standards while others fade quickly.
#journalism
US Elections
fromThe Nation
2 days ago

To My Fellow Journalists: We Need to Do Better

Journalism must urgently address the legitimacy of elections and false claims to protect American democracy.
Media industry
fromNieman Lab
1 week ago

How newsrooms are bringing their archives to life

News organizations are repurposing archives to create new stories and engage audiences, moving beyond simple reprints.
fromPoynter
1 month ago
Media industry

Be a lifelong student, say the hard things and more practical tips for journalists - Poynter

US Elections
fromThe Nation
2 days ago

To My Fellow Journalists: We Need to Do Better

Journalism must urgently address the legitimacy of elections and false claims to protect American democracy.
Media industry
fromNieman Lab
1 week ago

How newsrooms are bringing their archives to life

News organizations are repurposing archives to create new stories and engage audiences, moving beyond simple reprints.
fromPoynter
1 month ago
Media industry

Be a lifelong student, say the hard things and more practical tips for journalists - Poynter

Careers
fromSlate Magazine
2 days ago

I've Worked Tirelessly to Get One of Our Best Employees a Promotion. Then I Learned What the Bosses Have in Store for Him Instead.

First-time manager struggles to secure a raise and promotion for an exemplary employee amid company staffing issues and financial constraints.
Online learning
fromEntrepreneur
3 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Psychology
fromFast Company
4 days ago

How we make decisions, and how to reach people who've already made up their minds

The Elaboration Likelihood Model explains how motivation and ability influence how people process persuasive information through central and peripheral routes.
Marketing tech
fromAol
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Higher education
fromPoynter
5 days ago

Student journalists may produce a quarter million bylines a year. Here's what that looks like - Poynter

Student journalists are actively producing a significant volume of work, contributing to campus life and press freedom despite challenges faced by student media.
Music production
fromWIRED
4 days ago

The Fanfare Around Geese Actually Was a Psyop

Geese's rapid rise to fame in 2025 sparked backlash and accusations of being an industry plant, linked to viral marketing strategies.
Growth hacking
fromEntrepreneur
5 days ago

3 Ways Thought Leaders Can Create Immediate Value For Their Audiences

Real influence requires a unique perspective; audiences seek actionable insights from credible thought leaders.
#plagiarism
Media industry
fromFuturism
1 day ago

A Prominent PR Firm Is Running a Fake News Site That's Plagiarizing Original Journalism at Incredible Scale

National Today is accused of blatant plagiarism by rewording and stealing content from various publications without crediting the original sources.
Media industry
fromPoynter
1 day ago

News organizations reconsider ties to AI company Nota after plagiarism findings - Poynter

Nota faced backlash and lost clients after extensive plagiarism was discovered in its AI-generated news articles.
Media industry
fromFuturism
1 day ago

A Prominent PR Firm Is Running a Fake News Site That's Plagiarizing Original Journalism at Incredible Scale

National Today is accused of blatant plagiarism by rewording and stealing content from various publications without crediting the original sources.
Media industry
fromPoynter
1 day ago

News organizations reconsider ties to AI company Nota after plagiarism findings - Poynter

Nota faced backlash and lost clients after extensive plagiarism was discovered in its AI-generated news articles.
Marketing
fromThedrum
1 day ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
Psychology
fromHuffPost
3 days ago

Learning To Tolerate This 1 Thing Will Make You Better In Every Conversation

Improving conversational skills requires curiosity, genuine interest, and practice to overcome awkwardness and foster meaningful interactions.
Social media marketing
fromFast Company
4 days ago

'How could you ask me that question?' Looksmaxxer Clavicular storms out of '60 minutes' interview

Clavicular, a looksmaxxer, uses extreme methods for self-improvement and rejects ties to the incel community despite controversial actions.
Marketing tech
fromMiami Herald
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Media industry
fromThe Verge
1 day ago

Betting on the news raises ethical questions for journalists

Newsrooms are partnering with prediction market platforms while prohibiting staff from using them, creating a conflict in journalism ethics.
Marketing
fromThedrum
2 days ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
#social-media-strategy
Social media marketing
fromThedrum
4 days ago

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
fromPR Daily
1 month ago
Marketing

Behind the social handle: How to balance risk and trust - PR Daily

Successful brand social accounts balance calculated risk-taking with audience knowledge, leveraging cultural moments and experimentation while preserving trust and clear limits.
Social media marketing
fromThedrum
4 days ago

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing tech
fromAcast
1 week ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing
fromEntrepreneur
4 days ago

In a Public Crisis, What You Prioritize Determines Whether You Execute or Stall

In a crisis, leaders must discern which voices matter to maintain control and focus on relevant stakeholders.
#ai-in-journalism
Media industry
fromFast Company
1 day ago

The stigma around AI in journalism may be easing, but trust is still fragile

There is a growing acceptance of AI in journalism, despite initial reluctance and a recent controversy over AI-generated content.
Media industry
fromPoynter
2 days ago

How Poynter reported the AI plagiarism story that rattled journalism - Poynter

An AI company, Nota, faced backlash for plagiarizing local journalists' work, raising concerns about AI's role in journalism.
Media industry
fromFast Company
1 day ago

The stigma around AI in journalism may be easing, but trust is still fragile

There is a growing acceptance of AI in journalism, despite initial reluctance and a recent controversy over AI-generated content.
Media industry
fromPoynter
2 days ago

How Poynter reported the AI plagiarism story that rattled journalism - Poynter

An AI company, Nota, faced backlash for plagiarizing local journalists' work, raising concerns about AI's role in journalism.
#marketing
Marketing
fromfoodnservice.com
5 days ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Marketing
fromInc
6 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromfoodnservice.com
5 days ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Marketing
fromInc
6 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Media industry
fromPoynter
2 days ago

What we learned from a failed Nota News experiment - Poynter

Nota's experiment with hyperlocal news sites faced issues of plagiarism due to human error, not AI misuse, violating editorial standards.
Marketing tech
fromEntrepreneur
2 weeks ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Online Community Development
fromPR Daily
1 month ago

The next phase of social strategy: Giving audiences ownership of the story - PR Daily

Brands are shifting from broadcasting authenticity to enabling audience ownership through participatory experiences and community involvement.
Social media marketing
fromEntrepreneur
2 weeks ago

Not All PR Fires Burn the Same - Here's How to Put Them Out

Reputation management during a crisis requires digital intervention and a well-crafted media response to effectively control the narrative.
#subscription-model
fromPoynter
2 days ago

Poynter names 20 journalists selected for competitive 2026 Leadership Academy - Poynter

"Too many leaders find themselves at the midpoint of their careers, or in senior positions, without leadership training. This program provides a space where they can learn from peers and Poynter facilitators about what makes a great leader, mentor, manager and coach."
Media industry
Media industry
fromPoynter
3 days ago

Pittsburgh Post-Gazette saved from closure - Poynter

The Pittsburgh Post-Gazette will be acquired by a nonprofit, avoiding closure and ensuring continued publication.
Marketing tech
fromForbes
4 weeks ago

The Communications Role Is Changing: 5 Shifts That Matter Most

AI is transforming communications by making earned media a structural necessity for brand reputation.
Media industry
fromNieman Lab
5 days ago

Independent journalists are mission-driven, but financially strained, a new report says

Financial sustainability remains elusive for creator journalists, with many struggling to fund their lifestyles through content creation alone.
Media industry
fromDigiday
5 days ago

'I'm playing the long game': Journalists are striking out alone and discovering the business is toughest beat of all

Independent journalism has potential but struggles with business fluency, as many journalists lack developed strategies for monetization.
Marketing
fromForbes
2 weeks ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing tech
fromForbes
4 weeks ago

GEO For PR: How To Earn Mentions In AI Summaries

Generative engine optimization (GEO) is becoming essential for PR professionals to prove value as AI-powered search reshapes how people find information online.
Media industry
fromPoynter
1 week ago

Saving local news also means saving the archives - Poynter

Loss of local news archives leads to a significant loss of memory, culture, identity, and reality.
fromThe Drum
2 months ago

Press releases are the selfie of the marketing world

Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly.
NYC startup
fromInsideHook
1 month ago

Online Reputation Managers Have Come for Tea

Online reputation management services have evolved to address new platforms, including apps like Tea that allow anonymous reviews of dating partners, creating demand for reputation repair services targeting men with negative ratings.
Information security
fromSecuritymagazine
2 months ago

Securing Trust: Why Crisis Communication is Your First Line of Defense

Crisis communication is a critical, functional security control that preserves trust, protects brand, and ensures regulatory compliance during breaches.
fromFast Company
2 months ago

What the latest Epstein files release says about crisis PR

Another round of Epstein files-approximately three million documents-was released January 30, and this batch included a lot of prominent names. That list included philanthropist and business magnate Bill Gates, entrepreneur Elon Musk, and author, doctor and longevity influencer Peter Attia. They were all allegedly connected to Epstein in different ways, and as a result, their mentions in the documents are varied. But it's their responses that offer lessons to others in the business world about how to respond when faced with a crisis.
Business
Marketing
fromForbes
1 month ago

4 Ways AI Can Help Your PR Strategy-And 4 Ways AI Can Harm It

Professional public relations requires human expertise and strategic judgment that AI cannot replicate, as demonstrated by a failed AI-driven campaign that produced zero media placements despite lower costs.
Marketing tech
fromPR Daily
1 month ago

Turning sentiment into a strategy - PR Daily

PR teams must move beyond basic positive/negative sentiment analysis to track deeper emotions like joy, anger, fear, and trust, which directly predict business outcomes including purchase intent, customer churn, and crisis velocity.
Marketing
fromForbes
1 month ago

Why Earned Media Still Outperforms Paid When Trust Matters Most

Trust, not reach, drives influence in modern marketing. Independent voices like journalists, analysts, and peers shape buyer decisions more effectively than paid brand messaging.
Media industry
fromPR Daily
2 months ago

Communicators say these are the hills they'll die on - PR Daily

Communicators must defend clarity, simplicity, business alignment, journalistic standards, and strategic agility while refusing unnecessary jargon, verbose releases, or disconnected plans.
Media industry
fromPR Daily
2 months ago

How to make the case for brand journalism - PR Daily

Brand journalism should replace traditional PR to reach audiences directly using reporting and storytelling as newsrooms shrink and search and social referrals decline.
Media industry
fromForbes
2 months ago

PR Predictions For 2026, And How To Use Them As A Leadership Guide

Media and PR must adapt to digital shifts, AI automation, declining local news, rising creators, misinformation, and invest in updated media lists and relationships.
fromEntrepreneur
1 month ago

The 'Say Less' Rule Every Leader Needs in a PR Crisis

It's human nature to want to act immediately and alleviate pressure when you find yourself in hot water. But sharing news that isn't complete yet or telling the public too much too soon can turn up the temperature even more. Avoid the need for a public retraction later by accurately, concisely and clearly communicating with your audience from the start.
Marketing
fromPoynter
2 months ago

Want to be a better editor? Start here. - Poynter

"Editing is as much about knowing and growing your team as it is about elevating their copy," said Kathleen McGrory, an editor with The New York Times Local Investigations Fellowship. "As an editor, a key part of your job is understanding what makes your reporters tick and helping them reach their goals beyond any one story. It requires open communication, deep trust and really listening."
Media industry
fromNieman Lab
2 months ago

Journalism lost its culture of sharing. Here's how we rebuild it

If you've worked in a technical role in news for long enough, you likely remember when the "show your work" spirit was everywhere. Newsroom nerds shared code on GitHub, swapped tips on social media and unfurled long blogs guiding others on how to get things done. You might also have a vague sense that - like reaction GIFs, demotivational posters, and that guy who sang "Chocolate Rain" - you're seeing less of it these days.
Media industry
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