#ready-to-drink-competition

#ready-to-drink-competition

"Our goal is to provide a refreshing alternative that doesn't compromise on flavor or health," says Thalia Jabotian from Konnect Agency. "The response we've seen from early tastings has been overwhelmingly positive, indicating a strong market fit for PuraSoda."

Craft Gin Club has warned lenders that it cannot continue without a financial restructuring that will strip bondholders of promised free gin deliveries. The company is seeking a Company Voluntary Arrangement (CVA) to extinguish £4.2 million of debt in exchange for 18.3% of equity.

Adam Kost, founder of Dirty Shirley, will discuss the brand's journey from near-failure to acquisition by Sazerac, emphasizing the importance of emotional connections with consumers.

"Our study confirmed that in an environment of loud noise, our sense of taste is compromised. Interestingly, this was specific to sweet and umami tastes, with sweet taste inhibited and umami taste significantly enhanced," Robin Dando, one of the study's authors, told the Cornell Chronicle after the study came out.

Diageo's dividend situation has deteriorated sharply, with a rebased interim payout of $0.20 per share and a new policy establishing a minimum annual floor of $0.50, indicating a focus on debt reduction over income.

Truly Hard Seltzer is turning that belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win - and give it a new name: Believe, USA.

We [were] very determined to make a product that was consistent, safe and performed well. And that's what we've ended up with.

Spirits continue to grow in volume even as their long-standing dollar share gains have stalled, while beer and wine remain in steady decline.

POURS is about meeting our guests wherever they are in the moment. Today's travelers are increasingly seeking experiences that blend indulgence with health-conscious options.

Named after a community-focused cafe in Dublin, this drink has a flavour profile that brings to mind berry compote and scones. It's delicious as a single serving, or make a big batch and serve as a punch to share with friends.

Sukari Spirits positions itself as an originator and innovator of all-natural, ultra-premium spirits, with a focus on clean formulations and elevated drinking rituals.

Vodka has long been associated with late nights and crowded clubs, but Absolut is betting its next growth moment will happen earlier in the day. The spirits giant recently partnered with Tabasco to launch a spicy vodka designed with brunch cocktails in mind - a move that reflects a broader shift in how and when Americans are drinking. Absolut's Tabasco-infused vodka leans hard into meeting that moment for early drinkers.

Simply Spiked Bolder takes everything our fans love and turns it up. As tastes continue to shift, we're evolving with them - offering bold, fruit-forward flavors across a range of ABVs, while delivering the same easy-to-enjoy experience fans expect from Simply Spiked.

just before we collectively stumbled into this shitty timeline marred by "fake news" and idiot fascism, a journalist did that thing that journalism used to do: hold power to account. In this case, the power was Big Bay Leaf, and the reporter was Kelly Conaboy, writing for the Awl on a "vast bay leaf conspiracy" that-then as now-cons well-meaning home cooks into buying weird leaves that taste and smell like "nothing."

While one of the bartenders at the legendary Connaught Bar in London mixes your martini tableside, you're invited to choose your bitters to complete the drink. Lavender, perhaps? Or would tonka, coriander, or cardamom please you? Oh, what about the house-developed Dr. Ago's? Whatever your choice, you feel special for having collaborated on your order. But in truth, the selection process is so carefully planned by the Connaught that they're still behind the wheel. It's customization and control in perfect balance.