Nikita Bier stated that aggregators had their payouts reduced by 60% and that total will be reduced by a further 20%. He emphasized that flooding the timeline with 100 stolen reposts and clickbait every day crowded out real creators and hurt new author growth.
The app I'm talking about is Threads, which is rolling out ads to all Threads users globally starting next week. The platform, which is somewhat of a safe haven for advertisers, at least when compared to X, will leverage its 400 million+ monthly active users to rake in cold, hard cash. The development follows the initial rollout of ads on Threads to advertisers last spring.