"Golfers are embracing experiences across the spectrum: beginner-friendly courses are rising, championship venues remain bucket-list staples, and scenic destinations with dramatic views are drawing crowds."
Jeremy Stoppelman, Chief Executive Officer of Yelp, executed a direct sale of 66,200 shares over Feb. 3 to Feb. 5, 2026, for total proceeds of approximately $1.7 million according to the SEC Form 4 filing. Transaction summary Transaction value based on SEC Form 4 weighted average purchase price ($25.36); post-transaction value based on Feb. 5, 2026 market close price ($24.10).
Yelp hosts millions of reviews written by internet users about local businesses. Most reviews are positive, but over the years, some businesses have tried to pressure Yelp to remove negative reviews, including through legal threats. Since its founding more than two decades ago, Yelp has fought major legal battles to defend reviewers' rights and preserve the legal protections that allow consumers to share honest feedback online. Aaron Schur is General Counsel at Yelp.
We're here to talk about a dreaded four-letter word in the industry: Yelp. You don't need me to tell us how annoying, cruel, and occasionally inaccurate that review platform can be, but you also can't deny that Yelp's influence is everywhere today, echoed in platforms like Resy, Beli, or Google Maps. This year, Eater has been celebrating its 20th birthday by looking back on the last two decades, and we'd be remiss to talk about them without mentioning the app, born a year before Eater, that you love to hate.
