Marketing

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#consumer-behavior
Marketing
fromstupidDOPE | Est. 2008
1 week ago

Gotta Catch 'Em All-In Chocolate Form: HERSHEY'S and Pokemon Unwrap a Sweet Collaboration | stupidDOPE | Est. 2008

HERSHEY'S collaborates with Pokémon, creating limited-edition Kisses wrapped in collectible foil inspired by the original 151 Pokémon.
fromApartment Therapy
6 days ago

It's Your Last Chance to Buy This Retro IKEA Garden Gem (Now 40% off!)

The PRIMÄRSKOG wood plant stand, a re-issued piece from IKEA's Nytillverkad collection, showcases mid-century modern design and versatility, appealing to various home decor styles.
Marketing
#sales-performance
#sustainability
fromHarvard Business Review
1 week ago
Marketing

Sustainability Is Fueling Innovation at Ferrari

Ferrari aims to achieve carbon neutrality by 2030, framing it as a moral obligation and an innovation opportunity.
fromAdweek
2 months ago
Marketing

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

Driscoll's has achieved significant growth by focusing on proprietary berry quality and aligning its branding efforts with values of sustainability and transparency.
fromAdweek
2 months ago
Marketing

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

#advertising
Marketing
fromDigiday
2 months ago

Publicis Group CEO says advertisers are pacing, not panicking

Advertisers are adopting a 'cautious but competitive' approach amidst global economic uncertainties, particularly due to tariffs.
Despite challenges, ad spending remains steady, with a focus on maintaining market share and rigorous financial scrutiny.
Marketing
fromDigiday
2 months ago

Publicis Group CEO says advertisers are pacing, not panicking

Advertisers are adopting a 'cautious but competitive' approach amidst global economic uncertainties, particularly due to tariffs.
Despite challenges, ad spending remains steady, with a focus on maintaining market share and rigorous financial scrutiny.
#business-strategy
#manufacturing
fromPhys
1 week ago
Marketing

Expert reveals how US companies can fight back against import competition with power of marketing

Strong marketing strategies help American manufacturers survive competition from Chinese imports.
fromRunningshoesguru
2 months ago
Marketing

The Global Economy of Sneakers: Where They're Made and Where They're Sold

The sneaker industry is driven by major brands leveraging global manufacturing hubs for cost efficiency, particularly in Asia.
New Balance’s domestic production in the USA creates a unique market niche that allows for premium pricing.
Marketing
fromPhys
1 week ago

Expert reveals how US companies can fight back against import competition with power of marketing

Strong marketing strategies help American manufacturers survive competition from Chinese imports.
Marketing
fromRunningshoesguru
2 months ago

The Global Economy of Sneakers: Where They're Made and Where They're Sold

The sneaker industry is driven by major brands leveraging global manufacturing hubs for cost efficiency, particularly in Asia.
New Balance’s domestic production in the USA creates a unique market niche that allows for premium pricing.
#economic-impact
fromFast Company
2 weeks ago
Marketing

Procter & Gamble mass layoffs loom as consumer goods giant plans 7,000 job cuts. Here's what to know

fromFast Company
2 weeks ago
Marketing

Procter & Gamble mass layoffs loom as consumer goods giant plans 7,000 job cuts. Here's what to know

Marketing
fromVerticalResponse
2 weeks ago

Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Combat marketing amnesia by enhancing brand recall and maintaining a distinctive brand image.
#machine-learning
#coca-cola
fromFood & Beverage Magazine
1 month ago

2025 Michigan Asparagus Season Kicks Off

Our 2025 campaign is designed to meet consumers where they are - whether online, in-store, or on-screen," said Jamie Clover Adams, Executive Director of MAAB. "Michigan asparagus deserves to be the centerpiece of the plate this season, and our strategy reflects that.
Marketing
#consumer-awareness
#business-growth
Marketing
from24/7 Wall St.
4 weeks ago

If Iran's Nuclear Sites Are Attacked Oil Will Skyrocket - Grab These High-Yield Energy Giants Now

Israel may strike Iranian nuclear facilities, influencing global oil markets.
#branding
Marketing
fromThe Business of Fashion
1 month ago

How I Became... Nars Cosmetics' Deputy General Manager of Global Marketing

Jennifer Jackson transitioned from fashion to beauty, focusing on global marketing opportunities to advance her career.
fromFood & Beverage Magazine
1 month ago

Driscoll's Names Gaelle Le Meur as Chief People Officer

Gaëlle Le Meur's appointment as Chief People Officer at Driscoll's marks a strategic move to enhance the company's global talent strategy and organizational effectiveness.
Marketing
Marketing
fromCreative Bloq
1 month ago

A Coca-Cola rival is taking over India - is it all because of branding?

Campa Cola disrupts India's cola market with a budget-friendly offering against Coca-Cola and Pepsi.
#tariffs
fromwww.nytimes.com
1 month ago
Marketing

They Help Companies Set Prices. Tariffs Are Making It Trickier.

Consultants are adapting pricing strategies due to uncertainty from changing tariff policies and economic conditions.
fromFlowingData
2 months ago
Marketing

Trade imbalance explained with charts

A trade deficit indicates a country imports more than it exports.
The recent tariff analysis by the White House focused solely on goods, ignoring services.
Marketing
fromBusiness Insider
1 month ago

Make me look less American: Brands are changing up their ads amid Trump's trade war

Brands are de-Americanizing their marketing strategies by emphasizing local culture and production to adapt to geopolitical tensions.
from24/7 Wall St.
1 month ago

Mondelez vs. General Mills: Better Defensive Dividend Stock to Buy for Passive Income?

Mondelez is positioned as a fairly-valued growth staple while General Mills emerges as the preferred choice for value-seeking investors with a focus on yield.
Marketing
Marketing
fromBusiness Matters
1 month ago

UK supermarkets spend hundreds of millions on promotions as grocery price war intensifies

Supermarkets invest significantly in promotional deals to remain competitive amidst rising costs of living and grocery price inflation.
fromBusiness Matters
1 month ago

When Is the Best Time to Launch Products on Amazon?

By launching your product during significant purchasing holidays and sales seasons, you maximize traffic and sales, enhancing your product’s visibility in a crowded marketplace.
Marketing
#marketing-strategy
Marketing
fromEntrepreneur
1 month ago

5 Reasons Businesses Should Track Consumer Spending Habits | Entrepreneur

Understanding consumer spending is crucial for businesses to adjust their marketing strategies effectively.
#target
fromFortune
2 months ago

The CEO of Wendy's is prioritizing value and international presence to keep the chain competitive

Marketing
fromEntrepreneur
2 months ago

Two Microsoft Apps People Can't Stop Talking About-Now Down to $15 | Entrepreneur

Microsoft Project is a professional-grade tool built to help individuals and teams organize, track, and manage tasks with precision.
Marketing
fromFortune
2 months ago

Historic Meta antitrust trial begins and Mark Zuckerberg could be forced to sell Instagram and WhatsApp

Marketing
fromNew York Post
2 months ago

Prada to make a decision on Versace takeover deal this week, source says

Italian luxury group Prada is finalizing negotiations to potentially acquire rival Versace, focusing on a revised price of approximately 1 billion euros due to recent financial losses.
Marketing
fromTasting Table
2 months ago

How M&M's Get Their Signature 'M' Printed On Them - Tasting Table

"The stamping press requires careful calibration to ensure that the 'Ms' are transferred without destroying the chocolates."
Marketing
#retail-strategy
fromNextgov.com
2 months ago

GSA issues major changes to Multiple Awards Schedule program

With these actions, we can put our agency resources where they get the most impactful return on investment - and that means the goods and services that are most in demand by federal customers.
Marketing
Marketing
fromClickUp
2 months ago

Sales Plan Examples: Creating an Effective Strategy for Growth

A strategic sales plan is essential for guiding sales efforts and achieving revenue targets.
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