Marketing tech

Marketing tech

AI Mode, powered by Gemini, employs 'query fan-out' to break down search queries into related subqueries, impacting how publishers optimize for SEO.

Amazon Prime Day is approaching, but retailers are already lowering prices to attract buyers, with many offers available without a membership.

Identifying composite plastic packaging materials can be challenging because these products often combine various substances that complicate the recycling process.

Effective marketing requires a clear alignment with business objectives and customer needs, as there are common pitfalls that can lead to miscalculations in strategy.

"Relay42 helps businesses to turn siloed customer data into personalised customer journeys that drive business growth..."

Conversational marketing isn't about shouting louder; it's about listening better and doing it at scale, transforming engagement with buyers and agents alike.

"We've evolved beyond the traditional time-and-materials model to a value-based pricing approach that better reflects the impact of our work."

With so much competition among automation tools in the market, businesses must carefully evaluate the strengths and weaknesses of each platform to choose the best fit for their needs.

There are new signs of an unconfirmed Google search ranking update that touched down, highlighting ongoing changes in search engine algorithms.