Marketing tech

Marketing tech

South Australia bans junk food ads on public transport to address obesity.

WWE Raw is now available on Netflix, marking its departure from traditional TV.

Amazon plans to launch a broadband service in the UK via Project Kuiper.

Organizations must adapt to diverse generational preferences in technology and personalization to enhance digital experiences.

Younger generations are increasingly aware of data privacy, impacting their preferences for personalization.

The fractured cultural landscape presents significant challenges for marketers in navigating diverse interpretations of truth in 2025.

Brand advertising is evolving into a fusion of marketing and entertainment, with cultural relevance being a key focus for brands.

Omnicom partners with Amazon Ads to leverage five years of search data for enhanced consumer insights and brand strategy.

Real-time bidding (RTB) is a prevalent but largely unregulated process exposing personal data to numerous advertisers, risking privacy and security.

Marketers are shifting focus from broad AI concepts to practical applications that address specific challenges.

The emphasis is on personalization using AI algorithms based on consumer behavior.

Brands must engage with meme culture but avoid forced or corporate voice when interacting on social media.

Brands are ramping up influencer marketing budgets, some exceeding 50% of total spend, reflecting its rising importance in marketing strategies.

AI-driven search engines threaten the revenue and rights of content creators.

Legal battles highlight the struggle for control over internet content.

92% of creators fear negative impacts from AI technology on their business.

Comcast's Universal Ads platform aims to streamline ad buying for smaller businesses and entice advertisers back to traditional TV streaming.

EX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.

Amazon is intensifying its competition with traditional TV companies by reinvesting in the advertising space through a strategic upfront event.

AR in Snapchat campaigns leads to better brand awareness and engagement compared to traditional video ads.

Fashion brands face increasing challenges after reaching $100 million, including finding new customers and diversifying sales channels while maintaining early success qualities.

Andrew Beck is key to Perplexity's unique advertising model, which challenges traditional systems used by established competitors like Google.

Influencer marketing is set for significant changes in 2025 amid potential TikTok bans and the rise of LinkedIn as an influencer platform.

The rise of new ad networks in 2024 reflects brands' desire to capitalize on advertising revenue opportunities.

The market is entering a consolidation and specialization phase for ad networks, suggesting potential future exits of smaller networks.

Most industry predictions for media and advertising won't happen as promised.

Retailers selling ad space exemplifies a persistent but ineffective trend in advertising.

Tokenism in diversity efforts continues to plague agencies, despite flashy initiatives.

Ad budgets will continue to be reallocated last minute, defying planned expenditures.

CES presents new tech opportunities while challenging media professionals to adapt quickly from holiday mode.

AI is increasingly influencing all areas of technology showcased at CES.

Omnicom Media Group focuses on AI-driven search solutions at CES 2024, unveiling key partnerships with Google for optimized campaign strategies.

Influencer marketing spending growth is slowing as the industry matures, not due to reduced interest.

Brands are integrating influencer campaigns across varied media beyond social platforms.

Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.

Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.

No-bake dessert made from cookies and milk evokes nostalgia, offering a creative twist on a classic treat.

Google paid Can$100 million to Canadian news outlets to compensate for lost advertising revenues, marking a trend in compensatory measures for media organizations.

Later's acquisition of Mavely aims to strengthen its influencer marketing platform and tap into the growing creator economy.

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.

Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

Baking cookies from frozen dough is efficient and simple, requiring just minor adjustments in time and temperature.

AI will revolutionize user personalization in the TV industry by 2025, changing viewer experiences and enhancing ad effectiveness.

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.

Brands are shifting focus to first-party data due to stricter tracking regulations.

Marketers are moving from data-gathering to improving the use of existing data amid the decline of third-party cookies.

Later plans to acquire Mavely to enhance its sales-tracking capabilities for influencer marketing campaigns.

Streaming platforms will offer more live programming beyond sports, enhancing cultural engagement for viewers and advertisers.

Marketers are shifting focus from data-gathering strategies to better utilization of existing data as cookies face uncertainty.

Fashion industry is struggling with predicting demand due to micro-trends and climate change.

Excess stock valued at $70-$140 billion highlights inventory challenges in fashion.

E-commerce ads can mislead consumers, prompting discussions on legality and ethical advertising practices.

Effective event budgeting involves both big-picture items and detailed planning.

Building flexibility into the budget from the start is crucial for success.

Budgeting should include both obvious and hidden costs, like internet.

Omnichannel marketing enhances consumer relevance and loyalty throughout the purchase journey.

The cautious revival of M&A activity in 2024 is attributed to clearer perspectives on market uncertainties and potential deal-friendly policies from the incoming administration.

The upcoming TikTok ban could significantly impact Gen Z's media engagement and brand trust.

Using scientific method in marketing helps optimize performance through structured testing and evidence-based decision making.

Commerce media is reshaping retail by leveraging first-party consumer data and ad revenue opportunities, especially through enhanced in-store experiences.

Retail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.

Shoppable TV ads allow consumers to purchase products directly from their televisions, enhancing user experience while providing businesses with valuable engagement data.

Brands should integrate online and offline strategies for seamless consumer experiences.

Fostering internal collaboration is essential to address consumer expectations across multiple channels.

The game 'Clean It' became a viral hit, showcasing the impact of TikTok trends on mobile game development and marketing.

Rembrand has raised $23 million to expand its AI-powered virtual product placement technology from social media into connected TV formats.

A brand refresh aligns a company's identity with its current offerings and evolving market needs.

Businesses in the UK should prioritize personalized customer experiences and diverse payment methods to effectively expand their customer base by 2025.

Creativity and inclusivity define the future of advertising, highlighting the importance of human connection in a tech-driven landscape.

Comscore has appointed Jackelyn Keller as chief marketing officer to enhance its media measurement strategies.

In 2025, marketers will leverage niche sports opportunities to engage audiences more effectively.

Marketers are prioritizing personalization driven by consumer expectations and supported by AI advancements as they prepare for 2025.

Marketers are eager to use generative AI for ads but face consumer skepticism due to perceived lack of human touch.

TikTok is reshaping culture by enabling brands to engage with a global audience through authentic video content.

Sports marketing is increasingly focusing on niche sports opportunities, with brands looking to engage diverse audiences.

In 2024, sports-related advertising spend reached $60.9 billion, driven by high viewership from events like the Olympic Games.

Creators and brands must prepare for a potential TikTok ban by updating agreements and protecting their content and brand presence on other platforms.

The beauty marketing landscape in 2024 combines digital strategies with traditional techniques to adapt to changing consumer dynamics and platform uncertainties.

Customer service is crucial for business success, affecting growth, loyalty, and brand strength.

Retailers like Walmart and Best Buy updated e-commerce strategies to adapt to economic changes.

Investing in retail media is key for brand awareness in 2025.

Publishers are shifting focus to subscriptions for revenue growth after a challenging 2023.

Optimism exists for ad revenue growth in 2024 among publishers.

Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.

Streaming platforms like Netflix offer marketers lucrative advertising opportunities as traditional TV viewership declines.

2024 was a slam dunk year for women's sports with increased visibility and sponsorship.

Omnicom's merger with IPG is met with skepticism, as more marketers disapprove than approve.

Marketers are divided on principal-based media buying, showcasing differing opinions within the industry.

Overall optimism prevails among marketers for the advertising sector's outlook in 2025.

Branding consistency is crucial for building recognition, trust, and customer loyalty across all communication channels.

Meta is limiting advertisers' targeting options by eliminating detailed targeting exclusions starting January 31, 2025, affecting campaign delivery.

Building trust with customers is crucial for brand success in 2025.

Brands are utilizing film and TV projects as a response to ad fatigue, fostering collaboration with Hollywood.

Google Ads' Brand Report transforms brand advertising by consolidating campaign performance metrics into a single, user-friendly dashboard.

Customer experience (CX) will be pivotal for driving revenue and customer acquisition, shifting the focus towards strategic engagement and integration.

Google Ads has introduced a new brand report to enhance data analysis for brand advertisers with deduplicated metrics across campaigns.

Affiliate marketing helps smaller brands compete effectively with larger retailers while managing costs and risks.

Cashback rewards programs serve as a powerful tool for smaller retailers to attract value-conscious consumers.

Branding Height, established in 2016, is a Google Partner known for delivering effective digital marketing solutions.

The TikTok-ification of social media shifts focus to niche influencers over general lifestyle personalities, maximizing ad investment.

Retailers must differentiate themselves amid growing competition and consumer demand for value by adapting to technological trends.

In today's digital age, reputation metrics are essential for CEOs to manage brand perception and drive business success.

Google has tightened ad policies to include disapproval of ads leading to sites penalized for spam violations.

Advertisers are urged to maintain site quality as it impacts both organic and paid traffic.

This policy change increases accountability for PPC and SEO managers.

Customers expect seamless and flexible experiences across digital and physical channels after the pandemic.

CRM systems significantly boost sales productivity by organizing information and automating tasks, leading to better customer relationships.