Marketing tech

Marketing tech

In the age of attention, it has become clear that viewability as a primary metric is no longer enough to gauge the true success of advertising. While viewability can still tell advertisers that their ads were in view of a consumer, it doesn't show how engaged they were or how they interacted with the ad. Attention metrics go beyond the impression to provide a more precise method in assessing the quality and effectiveness of media.

Thrad, the AI-native advertising infrastructure provider, has announced the launch of the USD$500,000 (£370,000) Thrad Monetisation Fund. The initiative aims to solve a critical bottleneck in the current market: the lack of scalable revenue models for conversational AI products. As AI adoption reaches record levels, many developers with chat-based interfaces face significant challenges in achieving sustainable yield. Thrad's new fund provides a dual solution by offering direct financial support alongside the technical infrastructure required to deploy native, in-chat advertising.

From an ad tech perspective, 2025 will be remembered as the year Google quietly recalibrated - retreating from some of its longest-running bets while accelerating decisively in others. The most visible reversal came with the effective end of the Privacy Sandbox experiment and Google's decision to walk back plans to fully deprecate third-party cookies in Chrome. After years of insisting that Privacy Sandbox represented the future of web advertising, Google instead opted for optionality,

Customer experience technology has a habit of reappearing on leadership agendas every few years. Not because it suddenly feels exciting again, but because something quietly stops working. Customers complain more. Staff spend too much time chasing information. Decisions get made on partial data. What has changed recently is the pressure coming from multiple directions at once. Expectations are higher, patience is lower, and automation has moved from back office efficiency to front line interaction.

AI startups are a bit like podcasts. Which is to say, everyone seems to have one. So how does an AI startup stand out amid so much noise? There's no simple formula for standing out. But, for many founders, the key is a personal connection to the problem their startup aims to solve. That and a belief that humans should stay at the steering wheel, even when the systems run agentically.

is an Whatsapp business API designed to automate and improve customer support across multiple communication channels like WhatsApp, email, web chat, Instagram, and Facebook Messenger.

It's like talking about e-commerce in the early days of Internet,

While it doesn't say "explainer" on my resume, maybe it should. Over twenty-ish years, I've held many roles in digital advertising, media, and marketing, but I always wear the same explainer hat. Whenever something new and complex arrives on the scene-these days, that's clean rooms, identity, CTV, and increasingly, AI, I'm one of those people that colleagues turn to for clarification. If you're one of those people, you know what I'm talking about.

Less than a month before Netflix was set to debut its in-house ad server, VP Nicolle Pangis chatted with our own executive editor, Sarah Sluis, at CTV Connect in March. (Since then, both have taken on new titles: Sluis as editorial director of ad tech and emergent media, and the event as Convergent TV World for 2026.) In addition to finally revealing a name - Netflix Ad Suite, or NAS for short - Pangis also teased what buyers could expect once they were able to buy Netflix ads through the new product.

marketers face a growing question: How do you make sure your brand shows up in the answers? Semrush thinks it's found an answer - and it's launched an award program to highlight the brands leading the way. The newly announced AI Visibility Awards recognize the companies most cited, recommended, and surfaced in AI-generated responses, drawing from Semrush's AI Visibility Index - a dataset built on over 2,500 real prompts run through ChatGPT and Google's AI Mode.

This offer, which will be available initially in eight markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico, will allow advertisers to buy drive-to-store campaigns both on JCDecaux's OOH network, and on mobile using S4M's platform. By using both mediums, brands can target catchment areas around their stores, reaching more prospects than they would with one channel alone. S4M's drive-to-store capabilities also allow advertisers to easily measure the footfall delivered by their OOH and mobile campaigns.

Over the past year, Roblox has become harder for brands to ignore - not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it. The platform now reaches 151 million daily active users who spend close to three hours a day inside its experiences, which will equate to more than 88 billion hours of engagement in 2025.

Before applying for a position, job seekers often want to know factors beyond the role's responsibilities, like a company's values, employee experience, and growth opportunities. Like many areas of the workforce, artificial intelligence can help with this. Brand image "sets the tone for how people view your company long before they ever interact with you," she adds. It gives job candidates "clarity, confidence, and a sense of direction" about whether an organization is a good fit.

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present themselves: we've now reached a point where it's possible to let AI execute the majority of the processes involved in carrying out an ad campaign, with just minimal human intervention here and there. And the requirement for any human interaction is diminishing.

Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do more with the same dollars. In that context, the most practical use of AI is not a moonshot, but a set of clear fixes to everyday bottlenecks that slow teams down and drive costs up.

Loop Marketing is HubSpot's modern growth framework, designed for the AI-driven marketing landscape. The marketing framework reshapes the traditional linear funnel with a continuous cycle of four interconnected stages: Express - defining brand identity Tailor - personalizing messaging at scale Amplify - diversifying across channels where buyers actually are Evolve - optimizing in real time Loop Marketing software is an integrated technology stack that addresses each stage through a unified system.

Tuesday's reorg "is part of our mission to constantly ensure we have the right skills and experiences in place to drive innovation and value for the world's biggest advertisers in what is a fast-evolving ad tech environment," the TTD spokesperson said. "And as part of that, a handful of folks are moving on from The Trade Desk." The restructuring comes almost exactly one year after The Trade Desk underwent what CEO Jeff Green as "the biggest reorganization" in the company's history.

Meta is informing some users that they will soon be restricted in how many link posts they can share each month, unless they pay for its Meta Verified subscription service. As you can see in this explainer email, which was re-shared by social media expert Matt Navarra, some Page and professional mode profiles are being informed of the new organic link limit.