Marketing tech

Marketing tech

Leveraging neuroscience principles, this pre-campaign solution offers creative intelligence and optimisation. Smarter creatives for a more human era of advertising Designed to improve ad performance through in-depth creative analysis and actionable insights, brands and agencies can now benefit from enhanced display and video contextual creatives that resonate more effectively with their audiences on the open web and CTV. Early activations have shown strong performance uplifts across the funnel.

For the better part of two decades, the digital marketing ecosystem has operated on a simple, unspoken contract: content creators make the web interesting, and search engines send them traffic. In exchange, publishers run ads, brands get reach, and users are rewarded with access to "free" content. This intricate dance, orchestrated by Google and Meta's algorithms and monetised through clicks and impressions, has defined countless marketing playbooks. But the mood music is changing faster than ever.

Newly added partners include Samsung, LG Ads, Hallmark Digital, Vevo, Allen Media Group's Local Now, Future Today's FawesomeTV, MediaCo's Estrella and Canela, along with Yahoo DSP; FreeWheel and PubMatic; Screenvision; and Nexstar Media Group, Scripps Networks, Reelz and Audyns.

All of this is taking its toll on advertising. Last week, the Interactive Advertising Bureau revised its outlook on advertising spending for 2025, rolling the projected spend back 1.6 percentage points. Companies are now expected to spend just 5.7% more this year on advertising, down from the initial projection of 7.3% more. The main reason behind the revision is tariff concerns. More than nine in 10 media buyers have been concerned over the new import taxes and their impact on the industry, and many have been working to adjust strategies.

Marketers have been using decisioning technology for decades - automated rules that decide which email to send, when to follow up or how to score a lead. What's new isn't the idea of automation, but the intelligence behind it. Rule-based systems have given way to AI engines that learn, adapt and personalize in real time. The real breakthrough wasn't just AI but the rise of cloud data warehouses. By unifying customer data at scale, they gave AI the raw material it needed to move beyond scripts and make smarter decisions.

Mastercard announced a new commerce media offering that leverages permissioned data and technology from the payments giant, promising more personalized offers and end-to-end measurement for advertisers, according to a press release. Mastercard Commerce Media draws on Mastercard's 500 million enrolled customers and existing base of 25,000 advertisers for scale. The platform is supported by partnerships with Citi, WPP, American Airlines and Microsoft, which are positioned as key to future expansion plans.

Where do you start? There are so many moments in a customer's lifecycle that seem to demand a touchpoint. But trying to cover every single moment is not a smart move, especially if you're starting from zero. Below are five email lifecycle programs you need and should be in your starter list - followed by one you should say a fond farewell to.

chaotic and disruptive

Instagram's trying out another way to help creators arrange brand sponsorship deals, this time via downloadable PDF summaries of your account stats that you can share with prospective business partners. As you can see in this example (shared by social media expert Matt Navarra), Instagram's developing a new option that would enable you to share account and content performance data in a simplified summary, which you can then pass on to third parties.

"Providing "publishers with these detailed insights, I think, is a good idea," Berntson said Tuesday.

If your team isn't actively managing ongoing client work or focusing on client satisfaction, it will eventually show-especially in your cash flow. This lack of structure affects client satisfaction and ultimately your revenue. In fact, acquiring a new customer can cost five to seven times more than retaining an existing one. To improve retainer agreements and manage retainers efficiently for creative agencies, here's a compiled list of the top retainer management software to help you handle recurring client work and maintain long-term client relationships.

Using in-lab eye-tracking and brand recall surveys with 100 Smart TV viewers, the study found that Teads' CTV HomeScreen ads outperformed traditional skippable formats, with 3D ads capturing attention 29% faster and sustaining it significantly longer. HomeScreen video ads achieved a 48% attention rate* - outpacing YouTube skippable pre-roll by 16% - while creative formats like 3D units generated even greater viewer focus and recall.

Can you smell it in the air? As of Monday, we've officially entered Autumn. Prepare your pumpkin spice, break out your light jackets, and get ready to be invited to go apple picking by your most orchard-coded friends. And why not kick off your Fall by enjoying the last few days of Sit at the Bar September, the latest and greatest TikTok trend meant to help you meet new people the old fashioned way. Ah, finding love at the bar-feels like the early aughts again.