Growth hacking
fromEntrepreneur
11 hours agoHow to Turn a Product Into Something People Actually Talk About
Distribution should be integral to product development from the start, focusing on one channel before expanding.
At Koodos, we're building something fundamentally different. Our focus is on backing companies that genuinely improve people's lives, while helping investors access opportunities they wouldn't normally see.
The shift was apparent. People had a stake in the outcome, and they acted like it. Ideas flowed more freely, teams spotted and solved problems earlier, and employees took pride in identifying and implementing improvements.
Most for-profit companies still confine nonprofit relationships to corporate philanthropy. Donations flow through foundations, annual reports highlight community contributions, and nonprofit engagement is framed as evidence of corporate responsibility.
"Instead of starting with a product that we didn't feel like existed in the marketplace, we started with a mission that we felt like didn't exist, particularly in the beauty space," Cohen said. "We love that young people are turning to brands for not just products, but for the issues that they care about-and also that's what holds us accountable."
In places where inclusion is part of the infrastructure of their economy-supply chains, procurement processes, capital access, or business ownership-people thrive. Inclusive economies create more resilience by expanding the base of potential business owners who can build, own, innovate, and hire. They allow more opportunities for homeownership and investing in the longevity of communities. As our economy becomes increasingly stratified and volatile, we need as much resiliency as we can get.
We've long misunderstood hope in the workplace. We've treated it as wishful thinking-a nice-to-have feeling that emerges when things are going well. But research from psychologist C.R. Snyder reveals something far more powerful: Hope is a cognitive process with three essential components: goals (what we want to achieve), pathways (our ability to identify routes to those goals), and agency (our belief that we can pursue those paths). This isn't passive optimism; it's an active strategy for navigating uncertainty and driving meaningful change.
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Business growth is valuable, but too often entrepreneurs treat it as a final destination. In reality, expansion is just one part of a long-term success plan, unfolding through many smaller milestones along the journey of building a business. Here are three ways you can expertly use expansion to build on success, along with examples of companies that have handled expansion as a positive part of the success process.
However, instead of getting busy with your regular Monday work rituals, you learn about the team's volunteering at the local community center to help the homeless. Your day suddenly changes. It's no longer about the deadlines and meetings. Now you will be a part of something more meaningful and do your bit for society. This is what Corporate Social Responsibility (CSR) is about. It creates connections with the community and makes work personally meaningful.
U.S. worker engagement has stagnated for decades, with more than two-thirds of workers feeling detached or disengaged. To reverse the trend, many executives have strived to build an "ownership culture," hoping personal responsibility will drive productivity. Yet most omit the most vital ingredient, actual ownership. We spent the past four years studying companies that committed to this missing piece, extending equity to all employees.