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#netflix #youtube #social-media #advertising #streaming #digital-marketing #consumer-behavior #user-experience
#artificial-intelligence
Business intelligence
fromFairbanks Daily News-Miner
2 days agoWhy AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy
AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
#social-media
Social media marketing
fromEntrepreneur
2 days agoThis Social Media Tactic Turns Followers Into Devoted Superfans
Real customer loyalty is built on consistency, not just chasing viral moments.
Social media marketing
fromTech Times
3 days agoHow Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast
Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
fromSilicon Canals
4 days agoSocial media marketing
Psychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals
Social media marketing
fromSilicon Canals
4 days agoPsychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals
Silent scrollers on social media actively choose to observe rather than post, demonstrating discipline and self-control contrary to common perceptions.
Media industry
fromEntrepreneur
3 days ago'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience
MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Marketing tech
fromExchangewire
3 days agoNew Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com
Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
Media industry
fromDigiday
3 weeks agoFuture of TV Briefing: How Netflix is shaking up the upfront deal model
Netflix is signing multi-year deals with advertisers that provide early access and first-right-of-refusal, moving beyond traditional upfront commitments and resembling tech-company retail media agreements.
fromAdExchanger
2 months agoCan I Help You Find Something?; The Streaming Fortress Prison | AdExchanger
Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Media industry
fromExchangewire
1 month agoFreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience
European streaming viewers prioritize content availability and value, with 83% satisfied overall, though ad-supported viewers find ads more intrusive than traditional TV watchers.
Marketing tech
fromwww.marketingdive.com
1 month agoNetflix enriches ad-targeting prowess with Amazon, Yahoo audience data
Netflix expands ad-targeting capabilities through partnerships with Amazon and Yahoo, introducing audience data integration and a Conversion API tool to enhance advertising precision and full-funnel marketing effectiveness.
Marketing
fromForbes
1 month agoYouTube Owns The Living Room But Brands Are Missing Out
YouTube dominates television screen time with 12% of daily U.S. TV usage and $30 billion in connected TV advertising, yet many Fortune 500 advertisers undervalue it as a cultural platform compared to short-form social media.
fromSilicon Canals
2 months agoRewatching the same show over and over is your brain's way of coping with this - Silicon Canals
Last week, I caught myself starting The Office for what must be the fifteenth time. My partner walked in, saw Jim pranking Dwight with the stapler in Jell-O, and just shook his head. "Again?" he asked. And honestly? I couldn't explain why I kept going back to the same show when there's literally endless content available at my fingertips. But here's the thing: I'm not alone in this.
Television
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