#game-changing-moments

#game-changing-moments

Design school promises clarity, while reality, shaped by real constraints, brings questions. Every creative who has faced post-graduation life will relate to this statement.

Mistakes are almighty: you can't ever guarantee that the next moment will host no manifestation of a mistake. According to evolution theory, the diversity of life on Earth entirely emerges from copying mistakes of DNA polymerase.

For most companies, there's roughly a 12-month period where the business is at its peak value, and then it crashes out. The companies that capture generational returns are often the ones where someone spies that moment instead of assuming the good times will get even better.

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

They meet whatever half-formed idea they already associate with the category, and that idea ends up doing a lot more work than the product itself. Someone hears "AI tool for business" and immediately imagines Hollywood robots or their boss replacing half the team. Someone hears "blockchain platform," and their mind jumps to a chart going straight down. A buyer sees a proptech product and wonders whether it'll complicate an already stressful process.

Does the strength of relationship between marketer and agency correlate with more effective work? Using two unique and robust sets of data we have, for the first time, answered this question with an emphatic 'yes' The implications of our latest report are profound for marketers and their agencies, and arguably for any business relationship. Our analysis of winners of effectiveness awards over a 9-year period discovered that award-winning client and agency teams had better relationships than the average.