#gen-z-audience

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SF LGBT
fromWIRED
5 hours ago

The Influencers Normalizing Not Having Sex

Abstinence from sex is rising among both genders, with young women experiencing a significant increase in celibacy.
#social-media
Media industry
fromTechCrunch
3 hours ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
fromEngadget
2 days ago
Mental health

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Digital life
fromwww.businessinsider.com
2 days ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Mental health
fromPsychology Today
1 day ago

The Verdict on Social Media Addiction

Recent verdicts against Meta and YouTube indicate social media harm is linked to platform design, particularly affecting adolescents' mental health.
Media industry
fromTechCrunch
3 hours ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Mental health
fromEngadget
2 days ago

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Most teens report social media apps like Instagram, TikTok, and Snapchat do not harm their mental health, but some experience negative effects on sleep and productivity.
Digital life
fromwww.businessinsider.com
2 days ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Mental health
fromPsychology Today
1 day ago

The Verdict on Social Media Addiction

Recent verdicts against Meta and YouTube indicate social media harm is linked to platform design, particularly affecting adolescents' mental health.
Marketing
fromDigiday
12 hours ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
SF parents
fromThe Cipher Brief
1 day ago

Could Your Child Be a Member of the Most Dangerous Online Community? What Every Parent Needs to Watch Out For

The True Crime Community is a dangerous online subculture that idolizes mass shooters and has been linked to numerous violent attacks.
#gen-z
Education
fromFortune
1 day ago

Gen Z turning its back on AI isn't irrational - it's a verdict on everyone who failed them | Fortune

Gen Z feels failed by institutions regarding AI, with declining excitement and hope despite recognizing its potential for financial opportunities.
fromBuzzFeed
2 days ago
Careers

Older Generations Are Sharing The Things About Gen Z They Simply Don't Understand

Marketing
fromMacon Telegraph
3 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Education
fromFortune
1 day ago

Gen Z turning its back on AI isn't irrational - it's a verdict on everyone who failed them | Fortune

Gen Z feels failed by institutions regarding AI, with declining excitement and hope despite recognizing its potential for financial opportunities.
Careers
fromBuzzFeed
2 days ago

Older Generations Are Sharing The Things About Gen Z They Simply Don't Understand

Gen Zers experience constant tracking by family and friends, leading to concerns about privacy and autonomy.
Fashion & style
fromForbes
1 week ago

Latest Gen Z Spend Trend: Trading Down To Glow Up

Gen Z is shifting to frugal shopping, opting for store brands to afford premium spending on wellness and personal style.
Marketing
fromMacon Telegraph
3 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Relationships
fromwww.theguardian.com
1 day ago

My friend keeps sending me unsettling social media videos. How do I tell her to stop? | Leading questions

Friendship dynamics can shift when communication preferences are not respected, leading to feelings of disconnect.
#ai
fromFortune
3 days ago
Silicon Valley

He was coding at 12 like Elon Musk and became one of Google's youngest ever CMOs-but now says Gen Z are better off ice skating than learning to code | Fortune

AI has rendered coding obsolete, emphasizing the need for creativity, resourcefulness, and execution instead.
Artificial intelligence
fromFuturism
5 days ago

Gen Z Sabotaging AI at Work So It Won't Take Their Job

A significant portion of workers are sabotaging AI initiatives due to concerns over automation, security, and increased workload.
European startups
fromwww.businessinsider.com
11 hours ago

I've lived in China for over 10 years and saw the OpenClaw craze unfold. The West needs to keep up.

AI tools like OpenClaw are transforming small businesses in China, supported by government initiatives and a growing microeconomy.
Silicon Valley
fromFortune
3 days ago

He was coding at 12 like Elon Musk and became one of Google's youngest ever CMOs-but now says Gen Z are better off ice skating than learning to code | Fortune

AI has rendered coding obsolete, emphasizing the need for creativity, resourcefulness, and execution instead.
Artificial intelligence
fromFuturism
5 days ago

Gen Z Sabotaging AI at Work So It Won't Take Their Job

A significant portion of workers are sabotaging AI initiatives due to concerns over automation, security, and increased workload.
#creator-economy
Growth hacking
fromHubspot
2 hours ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Podcast
fromForbes
1 month ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Growth hacking
fromHubspot
2 hours ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Podcast
fromForbes
1 month ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Data science
fromMarTech
3 hours ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
Marketing tech
fromMarTech
3 hours ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Business
from24/7 Wall St.
1 day ago

Snap Was Always A Terrible Company

Snap laid off 1,000 employees and cut job openings to reduce costs by $500 million, but struggles with revenue growth and market position.
fromABC7 Los Angeles
22 hours ago

QVC prepares for bankruptcy protection in the era of influencers, TikTok and Temu

QVC Group intends to file for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of Texas after reaching a restructuring agreement with creditors.
Television
Exercise
fromBustle
18 hours ago

"Pinky Time" Is The Wellness Hack You Can Do From The Couch

A viral pinky exercise on TikTok claims to promote brain health and slow cognitive decline.
Arts
fromwww.businessinsider.com
1 day ago

These Gen Z artists cracked the code to getting a stable paycheck: snail mail clubs

Trinity Shiroma's snail mail art club offers monthly prints and interactive elements, attracting 2,400 subscribers and generating $16,000 monthly income.
#gaming
Video games
fromwww.theguardian.com
2 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Video games
fromThedrum
2 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromwww.theguardian.com
2 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Video games
fromThedrum
2 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
fromAxios
1 day ago

Religious resurgence stirs Gen Z

"When we're seeing the gender gap essentially disappear ... among the young people, that's an interesting finding."
Women in technology
Psychology
fromBustle
3 days ago

The Viral "Chair Theory" Will Help You Find Your People

Chair theory helps identify where you belong socially by recognizing who invites you to their table and who does not.
fromEngadget
3 days ago

Majority of Australian kids are still on banned social media platforms, study finds

These results raise major questions about the effectiveness of Australia's social media ban and show it would be a high stakes gamble for the UK to follow suit now.
Public health
#coachella
Silicon Valley food
fromInc
3 days ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Silicon Valley food
fromInc
3 days ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Health
fromBuzzFeed
5 days ago

Older Adults Are Sharing The Common Experiences From The Past That Have Younger People Baffled

Younger generations find it hard to imagine everyday experiences from the past, such as X-ray machines in shoe stores and sock hop dances.
Marketing
fromHer Campus
22 hours ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Media industry
fromObserver
2 hours ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Relationships
fromFortune
7 hours ago

Teen boys are dating their AI chatbots-and experts warn opting out of real relationships could hurt their careers in the future | Fortune

Gen Alpha prefers AI relationships for control and ease, risking essential social skills needed for real-life interactions and future careers.
Television
fromForbes
2 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Business
from24/7 Wall St.
2 days ago

Why the Heritage Consumption Trend Is Lifting Levi's and Leaving Nike Behind

Levi Strauss is experiencing significant growth while Nike faces declining revenues and earnings.
Fundraising
fromChronicle of Philanthropy
1 week ago

Gen Z Wants to Raise Money for You. Here's How to Stop Scaring Them Off.

St. Jude Children's Research Hospital successfully supported Ryan Trahan's fundraising campaign, raising $11.6 million by allowing him creative freedom in communication.
Silicon Valley food
fromwww.businessinsider.com
5 days ago

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.
Psychology
fromSilicon Canals
6 days ago

There's a generation of people who were praised exclusively for being easy to deal with, and they became adults who genuinely cannot tell the difference between being content and being convenient. The two feelings merged so early that separating them now feels like surgery. - Silicon Canals

A false ground in electrical work symbolizes individuals raised to be easy, appearing fine but lacking true grounding in their own needs.
#tiktok
Social media marketing
fromMashable
2 days ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
Social media marketing
fromWWD
3 days ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Social media marketing
fromMashable
2 days ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
Social media marketing
fromWWD
3 days ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Digital life
fromFortune
2 days ago

Meet the millennial and Gen Z 'attention activists' who are trying desperately to unplug from their phones | Fortune

A movement is emerging among millennials and Gen Z to reduce screen time and promote real-life interactions over digital distractions.
Media industry
fromAdExchanger
11 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Marketing
fromMacon Telegraph
1 day ago

American Eagle and Sydney Sweeney Don't Need Liberals

American Eagle's new campaign with Sydney Sweeney embraces past controversy, suggesting that outrage does not always impact commercial success.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Digital life
fromAP News
2 days ago

A small but growing movement wants you to put down your phone

A movement is emerging encouraging people to disconnect from their phones and engage in offline gatherings.
Social media marketing
fromDigiday
2 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Media industry
fromThe Verge
4 days ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Social media marketing
fromComplex
2 days ago

Social Media Star Ruby Reid Reveals She's Been Running Her Instagram on AI

Ruby Reid utilizes AI tools to optimize her social media management, allowing her to compete effectively in the influencer market.
Marketing
fromInc
6 days ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
#ai-influencers
Social media marketing
fromMail Online
3 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Social media marketing
fromwww.theguardian.com
4 days ago

Social media was once a great global conversation. Now it's just individuals locked into their own private worlds | Tom Whyman

Twitter once felt like a global conversation platform that shaped personal relationships and values, but usage has significantly declined over time.
Media industry
fromNieman Lab
3 weeks ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Mental health
fromMail Online
1 month ago

The exact age Gen Z consider you 'old', revealed - are you past it?

Gen Z perceives old age beginning at 62, significantly younger than Boomers who believe it starts at 67, reflecting generational differences in aging perceptions.
Psychology
fromThred Website
1 month ago

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.
#gen-z-social-media-behavior
Digital life
fromThe Independent
4 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
4 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Online marketing
fromThe Drum
2 months ago

Three simple ways to get your brand in front of Generation Z

To reach Generation Z, advertisers must use digital, data-driven strategies that optimize exposure across multiple touchpoints to capture attention and drive conversions.
fromFast Company
2 months ago

Younger generations aren't just growing up online

For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
Public health
Marketing
fromCity AM
1 month ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
Digital life
fromUSA TODAY
1 month ago

Gen Z pulling back from social media, except TikTok, survey finds

Gen Z is reducing social media engagement and posting while increasing 'lurking' behavior, yet remains heavily dependent on TikTok despite distrust of the platform.
Digital life
fromFortune
1 month ago

Gen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune

Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Digital life
fromwww.theguardian.com
1 month ago

Why is everyone so obsessed with gen Z?

Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Digital life
fromBustle
2 months ago

I'm Gen Z & Spent A Week Living Like A Millennial In 2016

Recreating a 2016 millennial lifestyle reveals that the era's social energy and constant socializing clash with today's remote work and trend-driven culture.
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