#habituation

#habituation

"I can look at an object in the world around me, but I can also close my eyes and imagine the object," says Varun Wadia, highlighting the dual capability of visual perception and imagination.

They created an artificial 'mental map', with pleasantness along one axis and bodily reactions along the other, and charted how the brain responded while watching clips from films. The results revealed clear groupings in the way that our brains represent emotion - with guilt, anger and disgust in one corner and happiness, satisfaction and pride in the other.

Recently, two unexpected examples by a wild wolf and a domesticated cow named Veronika attracted global attention and once again opened the door for experts and others to weigh in on the question, "Are these really examples of tooling?" Many people are eager to know more about the nitty-gritty details of tooling, so I am thrilled that Dr. Benjamin Beck, an expert in this area, could answer a few questions about this fascinating behavior.

The human brain is engineered to ignore most of what it sees and hears, according to the neuroscientists I interviewed for the audio original Viral Voices. If that's the case, how are you supposed to make a memorable impression? The empowering news is that if you understand how the brain works, what it discards, and what it pays attention to, you'll be far more persuasive than you've ever imagined. Persuasive people have influence in their personal and professional lives.

Dog ownership has increased dramatically in many western countries. For example, in the UK there has been an increase from around 8.3 million in 2011 to 13.5 million in 2025. That means that approximately 29% of UK adults own a dog! At least partially this increasing trend of owning a dog is linked to millennials being more likely to have children later in life.

Neuroscientists have a name for the brain network that fires up when you're not focused on an external task: the default mode network, or DMN. It's the constellation of regions - the medial prefrontal cortex, posterior cingulate cortex, and angular gyrus among them - that hums to life when you daydream, reflect on yourself, or think about other people's mental states.

I am a worrier, and have been for most of my life. At some point, someone dear and smart teased me that I worry about the wrong things. The things that hit me, she noted, were never the things I worried about. For a while that left me feeling like an incompetent worrier-until my research caught up. I realized that the things I worry about often don't end up hurting me precisely because worrying helps me diffuse them ahead of time.

In psychology, it's associated with openness, learning, creativity, and well-being. But in real life-especially under stress -curiosity often feels impractical, slow, or even risky. When emotions run high, curiosity is usually the first thing to go. That's not a character flaw. It's biology. Decades of research show that when people perceive threat-social, emotional, or status-related-the brain shifts into protection mode. Instead of prioritizing exploration and learning, the nervous system reallocates resources toward basic survival.

'Have you ever noticed how your day starts?' Khan asks in a YouTube video on his channel, The Brain Project. 'You open your eyes, and your hands already know what to do. Same apps, same path to the kitchen, same routines you never actually chose. 'It feels automatic because, well, it is. Habits aren't a personality trait, they're neural shortcuts your brain builds to save energy.'