#hulu-viewership

[ follow ]
Television
fromThe Hollywood Reporter
14 hours ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
Marketing tech
fromMarketing Dive
1 day ago

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.
#netflix
fromAdExchanger
4 days ago
Media industry

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

from24/7 Wall St.
3 days ago
Business

Morgan Stanley and JPMorgan Say Buy the Netflix Dip: Is Wall Street Right to Ignore the Q2 Guidance Scare?

from24/7 Wall St.
3 days ago
Media industry

Netflix Falls 10% Despite Record Profits: A Missed Q2 Forecast and a Founder's Departure Shake Investor Confidence

Media industry
fromAdExchanger
4 days ago

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.
Business
from24/7 Wall St.
3 days ago

Morgan Stanley and JPMorgan Say Buy the Netflix Dip: Is Wall Street Right to Ignore the Q2 Guidance Scare?

Netflix shares fell 10% after mixed Q1 2026 earnings, beating revenue but missing EPS, with divided analyst opinions on future performance.
Media industry
fromAV Club
3 days ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
Television
fromTechCrunch
3 days ago

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Netflix is launching a TikTok-like vertical video feed and expanding AI use for content creation and recommendations.
Marketing tech
from24/7 Wall St.
3 days ago

Got $1,000? Netflix vs. Spotify - Only One Deserves Your Money Right Now

Netflix and Spotify are at critical junctures, with Netflix focusing on ad tiers and Spotify relying on premium subscribers for growth.
Media industry
from24/7 Wall St.
3 days ago

Netflix Falls 10% Despite Record Profits: A Missed Q2 Forecast and a Founder's Departure Shake Investor Confidence

Netflix's stock fell 10% despite record Q1 profits due to disappointing Q2 guidance and leadership changes.
Film
fromWIRED
2 days ago

The Best Movies to Stream This Month

April brings a mix of horror films and documentaries, including 28 Years Later: The Bone Temple and Louis Theroux's Inside the Manosphere.
Social media marketing
fromLindsey Gamble
2 days ago

TikTok Expands Micro-Drama Push With Issa Rae's HOORAE Partnershi - Lindsey Gamble

Micro-dramas are a rapidly growing market, expected to reach $20 billion by 2030, with significant traction in both China and the US.
Pets
fromwww.bbc.com
4 days ago

TV for dogs booms but are they watching?

Luca Carano created Siesta Dog TV, a YouTube channel featuring videos designed to entertain and calm dogs, responding to pet owners' concerns about leaving them alone.
#youtube
fromTech Times
5 days ago
Online marketing

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

fromTechCrunch
6 days ago
Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

Online marketing
fromTech Times
5 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Online marketing
fromAndroid Authority
1 week ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Social media marketing
fromTechCrunch
6 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromAdExchanger
3 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
fromScary Mommy
3 days ago

TV Show Cancellations & Renewals 2026: A Running List Of What's Safe (Or Not)

Falling in love with a show can lead to heartbreak if it gets canceled before you feel like you got any real closure.
Television
fromVulture
3 days ago

The 9 Best Movies and TV Shows to Watch This Weekend

The second season appears to go in a The White Lotus-esque direction with Oscar Isaac and Carey Mulligan as a couple whose fight is witnessed by two country-club employees.
Film
Marketing
fromAdExchanger
1 week ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
#hulu
Television
fromABC7 Los Angeles
3 days ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
Television
fromABC7 Los Angeles
3 days ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
Artificial intelligence
fromDigiday
5 days ago

Future of TV Briefing: Netflix's VOID peeks at the future of virtual product placement

An AI tool developed by Netflix employees can remove objects from video clips, potentially enabling advanced virtual product placements in the future.
Marketing tech
fromwww.marketingdive.com
1 day ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
#streaming
Media industry
from24/7 Wall St.
3 days ago

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

Streaming remains essential for families despite economic challenges, with Netflix reporting strong revenue growth but facing stock decline due to missed guidance.
Television
fromForbes
5 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Film
fromKotaku
2 days ago

All The Sequels (And Handful Of Non-Sequels) At CinemaCon - Kotaku

CinemaCon showcases major film previews and distribution deals, highlighting upcoming blockbusters and original projects from studios like Disney and Warner Bros.
Film
fromThe Independent
5 days ago

AMC Stubs A-list prices jump again as theatergoers consider other options

AMC is increasing its Stubs A-List membership price to $29.99, citing rising operational costs without adding new perks for members.
Television
fromEsquire
3 days ago

The Best HBO Max Shows of 2026 (So Far)

HBO remains strong in 2026 with acclaimed dramas, comedies, and new unscripted shows despite uncertainty from potential acquisition.
Marketing tech
fromTheWrap
4 days ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
San Francisco Giants
fromDefector
3 weeks ago

Netflix Is Loading Up The Clown Car For Opening Night | Defector

Netflix has secured exclusive MLB opening day games, leading to an overcrowded broadcast format with numerous special guests.
fromEMARKETER
1 week ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Business
from24/7 Wall St.
1 month ago

Netflix Retreats: The Streaming Giant Faces Its Toughest Balancing Act Yet

Netflix stock declined 3% following a 23.2% monthly surge, driven by profit-taking and concerns over a $42.2 billion Warner Bros. Discovery acquisition funded through bridge financing that increases debt and interest expenses.
fromThe Verge
4 days ago

Roku hits a major milestone with 100 million users

Roku's streaming platforms offer a mix of original content, movies and TV shows, live TV, and even games, catering to a diverse audience seeking entertainment options.
Television
#reed-hastings
Media industry
fromTechCrunch
4 days ago

Netflix co-founder and chair Reed Hastings to leave board | TechCrunch

Reed Hastings is leaving Netflix's board to focus on philanthropy and other pursuits after significantly impacting the company's culture and success.
Media industry
fromEngadget
4 days ago

Reed Hastings is leaving Netflix after 29 years

Reed Hastings is leaving Netflix's board to focus on philanthropy and other pursuits after a long tenure with the company.
Media industry
fromTechCrunch
4 days ago

Netflix co-founder and chair Reed Hastings to leave board | TechCrunch

Reed Hastings is leaving Netflix's board to focus on philanthropy and other pursuits after significantly impacting the company's culture and success.
Media industry
fromEngadget
4 days ago

Reed Hastings is leaving Netflix after 29 years

Reed Hastings is leaving Netflix's board to focus on philanthropy and other pursuits after a long tenure with the company.
#amazon
Media industry
fromMoney Digest
3 weeks ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
Media industry
fromMoney Digest
3 weeks ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
Media industry
fromInverse
5 days ago

Disney Just Dealt A Devastating Blow To Physical Media

Disney laid off over 1,000 employees, significantly impacting its home entertainment team and signaling a shift in company priorities.
Marketing tech
fromAdExchanger
3 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
fromVulture
1 month ago

Let's Wrap Up the MFL with a Few Small Charts

One Battle After Another dominated the awards race and even threw in some box-office points as well. Seven of the top-ten movies were Best Picture nominees at the Oscars, for what it's worth.
Film
#youtube-revenue
Digital life
fromPCMAG
11 years ago

Netflix Dominates Web Traffic as Cord Cutters Gobble Data

Netflix accounts for 34.21 percent of peak downstream Internet traffic in North America, far exceeding other streaming services.
fromAdExchanger
2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Television
fromDigiday
3 weeks ago

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

The TV universe study is essential for measuring U.S. TV viewership and establishing baseline numbers for audience segmentation.
Television
fromThe Atlantic
3 weeks ago

Is Binge-Watching TV Really a Pastime?

Binge-watching television has become a prevalent pastime in America, but it can lead to negative psychological effects like anxiety and depression.
Marketing tech
fromwww.marketingdive.com
1 month ago

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Netflix expands ad-targeting capabilities through partnerships with Amazon and Yahoo, introducing audience data integration and a Conversion API tool to enhance advertising precision and full-funnel marketing effectiveness.
Media industry
fromOK Magazine
1 month ago

Why the Oscars Are Losing TV Viewers But Winning the Internet

The 2026 Oscars experienced declining television viewership but achieved record social media engagement, reflecting a fundamental shift in how audiences consume and participate in the event.
Media industry
fromDigiday
1 month ago

Future of TV Briefing: How Netflix is shaking up the upfront deal model

Netflix is signing multi-year deals with advertisers that provide early access and first-right-of-refusal, moving beyond traditional upfront commitments and resembling tech-company retail media agreements.
Media industry
from24/7 Wall St.
1 month ago

Netflix Has No Rivals

Netflix remains financially strong with 17.6% revenue growth and 12-14% projected 2026 growth, while media headlines exaggerate minor AI deals as competitive threats.
Television
fromZDNET
1 month ago

Netflix Premium vs. Netflix Standard: I compared the subscriptions plans to find the best deal

Netflix Premium suits families of 4+ with simultaneous streaming needs, while ad-supported plans work for budget-conscious users willing to tolerate ads.
Media industry
fromDigital Trends
1 month ago

YouTube overtakes Hollywood studios, but it will show you 30-second unskippable TV ads

YouTube generated $40.4 billion in advertising revenue in 2025, surpassing the combined ad revenue of Disney, NBCUniversal, Paramount Skydance, and Warner Bros. Discovery, marking a fundamental shift in media consumption and economics.
Television
fromEngadget
1 month ago

Disney+ gets its own time-sucking vertical video section

Disney+ launches Verts, a vertical short-form video feed similar to TikTok and YouTube Shorts, designed to increase user engagement and compete with social media platforms.
from24/7 Wall St.
1 month ago

Link: Netflix simpler story without Warner Bros. Discovery deal

Why now? It's a simpler story. Without the Warner Brothers Discovery acquisition. I didn't really understand why they were going after that to begin with, but now you can focus on the fundamentals.
Television
fromVulture
2 months ago

Every TV Show Canceled in 2026 So Far

Ashes to ashes, dust to dust, pickup order to lack of renewal. Here we bid farewell to the canceled shows of 2026. Less than a month into the year (and last lunar year not even over) and shows are already starting to drop. This post will serve as living tribute to the TV we're going to miss in 2027. Don't cry because they're over, smile because hopefully there are some sort of residuals in place for the workers.
Television
[ Load more ]