#interactive-super-bowl-ad

#interactive-super-bowl-ad

Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.

"We used our technology to reskin Fortnite characters to give them acne, and in order to clear the acne, they had to interact with these soap products around the game, and they got a speed boost as a result."

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.

Unilever's Rexona brand is launching a hero film featuring a Beatles tune and soccer stars like Vinicius Jr. and Christian Pulisic, aiming to connect with audiences through various media channels.

The tech was everywhere in the surrounding discourse, just not in the emotional sense of the work. In fact, the term "AI" was mentioned 6,939 times in conversations tied to Super Bowl ads, according to social analytics firm Sprout Social data between Jan. 27 and Feb. 9, with viewers openly debating which spots felt machine-made and what that meant for creativity.

One of the commercials that had people talking was for a new website called . The commercial informed users to go to the website so they can reserve a username of their choice, even suggesting that names like "Elon" were available. The site went down almost immediately after the Super Bowl commercial aired as it struggled with the influx of traffic.

B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone's distracted, inboxes are crowded and it's safer to go quiet and wait it out. But new data from HubSpot turns that logic on its head. After analyzing marketing activity and buyer behavior during the past three Super Bowls (2024-2026), HubSpot found that while many B2B brands pull back, audiences are actually more engaged - and not just during the game.

With Super Bowl 60 done and dusted, YouTube has revealed the winners of its AdBlitz showcase, which highlighted all of the ad campaigns for the game, which was held on Feb. 8. Ads were ranked based on views and engagement before, during and after the game, highlighting both in-game and digital-first advertisers between Feb. 1 and Feb. 12. The insights can provide important lessons for brands in terms of what people are watching and engaging with, as well as what approaches grab the most attention.