#switch-online
#switch-online

22 hours ago

Defected Records hosting a virtual festival with Facebook Live

Defected Records successfully hosted a virtual festival on Facebook Live, increasing brand awareness by 8.1 points through targeted video ads.

NYC music

fromInsideHook

This New App Helps You Revisit Great Concerts

A new app called Gigs consolidates live music experiences by importing data from various sources, enhancing the concertgoer experience.

#youtube

23 hours ago

Online marketing

Reaching a Gen Z audience for YouTube during the World Cup

fromTNW | Next-Featured

Marketing tech

YouTube pauses livestream ads during peak engagement to protect the vibe

Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

23 hours ago

Online marketing

Reaching a Gen Z audience for YouTube during the World Cup

Marketing tech

fromTNW | Next-Featured

YouTube pauses livestream ads during peak engagement to protect the vibe

YouTube will pause ads during peak chat engagement in livestreams to enhance viewer experience.

Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.

There's nothing like an RPG over vacation

People of Note is a music-themed RPG that offers a relaxing gaming experience while featuring a journey of an aspiring pop singer.

#virtual-reality

fromInfoQ

Growth hacking

From VR to Flat Screens: Bridging the Input and Immersion Gap

fromPsychology Today

Psychology

The Science of Seeing Differently Through Virtual Reality

Fundraising

A break from reality: Is VR really going to be the next big thing?

Growth hacking

fromInfoQ

From VR to Flat Screens: Bridging the Input and Immersion Gap

The future of VR and wearables is focused on natural interaction and immersion, despite current market limitations.

Psychology

fromPsychology Today

The Science of Seeing Differently Through Virtual Reality

Virtual reality can immerse individuals in experiences of bias, but it may also reinforce existing prejudices if not carefully designed.

Fundraising

A break from reality: Is VR really going to be the next big thing?

Even The Lead Singer Of Imagine Dragons Can Barely Get Anyone To Play His Live-Service Game - Kotaku

Last Flag, a new 5v5 hero shooter by Dan Reynolds, struggles to attract players despite its unique concept and celebrity backing.

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

Marketing

#characterai

Artificial intelligence

AI Company Known for Teen Suicides Launches New Feature to Turn Books Into Roleplaying Experiences

Character.AI introduces 'c.ai Books' to create interactive storytelling experiences using classic literature, despite past controversies and a ban on underage users.

Books

Character.AI's new Books mode turns reading into roleplay

Character.AI introduces a new 'Books' mode for structured roleplaying, aiming to enhance user experience while addressing previous controversies.

Artificial intelligence

AI Company Known for Teen Suicides Launches New Feature to Turn Books Into Roleplaying Experiences

Character.AI introduces 'c.ai Books' to create interactive storytelling experiences using classic literature, despite past controversies and a ban on underage users.

Books

Character.AI's new Books mode turns reading into roleplay

Character.AI introduces a new 'Books' mode for structured roleplaying, aiming to enhance user experience while addressing previous controversies.

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.

#sports-betting

fromBleacher Nation

Chicago Cubs

Can I Live Stream Sporting Events in a Sportsbook App? Sportsbook Streaming in 2026 - Bleacher Nation

Poker

More Than Half of Men Aged 18 to 49 Have Already Fallen Into Online Sports Betting

Sports betting has surged in popularity since 2018, raising concerns over addiction and financial issues among Americans.

fromBleacher Nation

Chicago Cubs

Can I Live Stream Sporting Events in a Sportsbook App? Sportsbook Streaming in 2026 - Bleacher Nation

Poker

More Than Half of Men Aged 18 to 49 Have Already Fallen Into Online Sports Betting

Sports betting has surged in popularity since 2018, raising concerns over addiction and financial issues among Americans.

Exit 8 is cinema for the livestreaming era

Exit 8's film adaptation successfully translates the immersive experience of the indie game into a cinematic format through innovative camera techniques.

Vue

fromGadgets 360

GeForce Now Explained: What Is It, Features, Subscription Plans and More

Nvidia GeForce Now launches in India, enabling cloud gaming without high-end hardware through streaming from powerful remote servers.

Soccer (FIFA)

fromwww.fourfourtwo.com

How to watch Sidemen Charity Match 2026 stream online from anywhere

The Sidemen Charity Match features two teams of influencers competing at Wembley Stadium, streamed live on YouTube.

Online learning

fromeLearning Industry

Why Engagement Is The Missing Piece In Learning Management

Engagement is essential for effective Learning Management Systems, as low participation leads to poor outcomes and limited knowledge retention.

Dallas Cowboys

fromInside The Star

fromTNW | Artificial-Intelligence

What's Behind The NFL Gaming Craze? " Inside The Star

NFL gaming is expanding rapidly, driven by popular franchises like Madden and a growing global fanbase.

#roblox

Software development

Roblox AI assistant gets agentic tools to plan, build, and self-test games

Roblox is enhancing its AI assistant with capabilities for planning, procedural generation, and self-correction, transforming it into a junior development partner.

Roblox's AI assistant gets new agentic tools to plan, build, and test games | TechCrunch

Roblox is enhancing its AI tools to assist developers in planning, building, and testing games more effectively.

Roblox has games again

Roblox is returning to using the term 'games' instead of 'experiences' to better resonate with users and reflect its platform.

fromTNW | Artificial-Intelligence

Video games

Roblox is turning its product roadmap into advertising inventory

Software development

Roblox AI assistant gets agentic tools to plan, build, and self-test games

Roblox is enhancing its AI assistant with capabilities for planning, procedural generation, and self-correction, transforming it into a junior development partner.

Roblox's AI assistant gets new agentic tools to plan, build, and test games | TechCrunch

Roblox is enhancing its AI tools to assist developers in planning, building, and testing games more effectively.

Roblox has games again

Roblox is returning to using the term 'games' instead of 'experiences' to better resonate with users and reflect its platform.

fromwww.socialmediatoday.com

Video games

Roblox is turning its product roadmap into advertising inventory

more#roblox

Meta raises the price of its Quest VR headsets

Meta's price adjustments for the Quest VR units are a direct response to the significant rise in costs associated with building high-performance VR hardware, particularly due to the global surge in memory chip prices.

Tech industry

Health

Clavicular Says He's Quitting Drugs, Meaning He Can't IRL Stream Anymore Because He's Unable to Mog Sober

Braden Peters suffered a suspected drug overdose, highlighting the dangers of risky practices to enhance physical appearance.

The only technology that died more times than VR is AI

The death of Horizon Worlds raises questions about the future of the metaverse.

Marketing tech

Why brands need to channel community spirit in the metaverse

Wearables

fromTheregister

The only technology that died more times than VR is AI

The death of Horizon Worlds raises questions about the future of the metaverse.

Online Community Development

Marketing tech

Why brands need to channel community spirit in the metaverse

more#metaverse

fromEntrepreneur

The Right Way to Build an Online Community Around Your Brand

Businesses must control their online spaces to mitigate legal, ethical, and reputational risks associated with unmoderated communities.

#crimson-desert

fromGameSpot

DC food

Crimson Desert's Endgame Is Just Cosplay Now

Crimson Desert's First Month Was Full Of Big Updates And Neat Discoveries

Crimson Desert, a massive open-world RPG, has gained popularity despite mixed reviews and initial player feedback.

fromGameSpot

DC food

Crimson Desert's Endgame Is Just Cosplay Now

Crimson Desert's First Month Was Full Of Big Updates And Neat Discoveries

Crimson Desert, a massive open-world RPG, has gained popularity despite mixed reviews and initial player feedback.

more#crimson-desert

Digital life

fromwww.wanderwithjo.com

The Digital Nomad's Guide to Online Entertainment: What Works in the UK

Understanding the digital landscape in the UK is crucial for travelers, as many apps and services differ from other regions.

fromwww.socialmediatoday.com

fromLos Angeles Times

8 hours ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.

Social media marketing

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

Media industry

fromObserver

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

Online learning

fromeLearning Industry

What Is Immersive Learning In Corporate Training? Examples, Benefits, And Strategies

Immersive learning enhances corporate training by providing realistic, interactive experiences that improve engagement and on-the-job performance.

Games

Microsoft's new Xbox chief starts making her mark

Asha Sharma is reevaluating Game Pass pricing to enhance value for players on Xbox.

Online marketing

fromInc

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.

fromEngadget

51 minutes ago

Ball x Pit's next update adds 11 more balls to the fray on April 27

The upcoming update for Ball x Pit introduces new characters, balls, passive upgrades, and a new building, enhancing gameplay dynamics.

Media industry

fromAV Club

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.

Social media marketing

fromPsychology Today

Why Are We So Dependent on Social Media?

Social media's addictive design and users' need for identity and community contribute to deep dependence on these platforms.

Steam Adding 30-Day Lowest Price Feature, According To Leak

Dataminers found code referencing 'Price History' and '30-Day Low,' suggesting Valve plans to implement a feature showing a game's lowest recent price, helping users avoid overpaying.

Games

#gaming

Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

Video games

Why I'm embracing the latest uncool thing in gaming

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.

fromEast Bay Express | Oakland, Berkeley & Alameda

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.

more#gaming

Media industry

The expanding digital entertainment economy in the United States | East Bay Express | Oakland, Berkeley & Alameda

The entertainment and media industry is projected to exceed $3.5 trillion in revenue by 2029, driven by digital entertainment growth.

Games

91-Year-Old Who Received Wellness Check From Police Was Busy Gaming

A wellness check on a 91-year-old woman revealed she was engrossed in gaming, missing calls and police visits.

Marathon's Mercy Kits Are Being Used For The Cruelest Trolling

Marathon is an exceptionally unforgiving extraction shooter, with new updates introducing Mercy Kits that can be used for both cooperation and trolling.

fromGadgets 360

Marathon Review: Bungie's Slick FPS Is One of the Best Shooters in Years

Marathon by Bungie offers a hardcore, immersive shooter experience but may lack broad appeal due to its complexity and niche design.

Marathon's Mercy Kits Are Being Used For The Cruelest Trolling

Marathon is an exceptionally unforgiving extraction shooter, with new updates introducing Mercy Kits that can be used for both cooperation and trolling.

fromGadgets 360

fromEast Bay Express | Oakland, Berkeley & Alameda

Marathon Review: Bungie's Slick FPS Is One of the Best Shooters in Years

Marathon by Bungie offers a hardcore, immersive shooter experience but may lack broad appeal due to its complexity and niche design.

Cyberpunk platformers, gallivanting geckos and other new indie games worth checking out

Indie game showcases and events are highlighting new titles and updates in the indie gaming space this weekend.

#online-gaming

4 weeks ago

Digital life

How Technology Is Changing Online Gaming Culture

fromLondon On The Inside

3 weeks ago

Digital life

Cultural Codes in Gaming: How Innovation Is Rewriting the Rules

Digital life

fromEast Bay Express | Oakland, Berkeley & Alameda

4 weeks ago

How Technology Is Changing Online Gaming Culture

Online gaming culture has evolved significantly due to advanced technology while retaining classic values like challenge, fairness, and storytelling.

Digital life

fromLondon On The Inside

3 weeks ago

Cultural Codes in Gaming: How Innovation Is Rewriting the Rules

Online gaming design adapts to local behaviors and cultural expectations, moving away from a one-size-fits-all approach.

Developers Of Moon Child Resurface To Bask In All The Shitposts

Moon Child, an unreleased Amiga platformer, has gained renewed interest online, sparking nostalgia and creativity among fans and its original developers.

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.

fromThe Atlantic

Today's Atlantic Trivia: Video Games

Nintendo was founded in 1889, the same year the Eiffel Tower opened in Paris, starting as a manufacturer of Japanese playing cards.

Games

Rec Room is shutting down, despite the popular game reaching over 150 million users. Here's why

Rec Room is shutting down in June due to unsustainable profitability despite having over 150 million players since its launch in 2016.

fromEngadget

Rec Room, a Roblox-style VR game, is shutting down

Rec Room is shutting down due to profitability challenges despite having over 150 million users.

Video games

150 million users later, Roblox competitor Rec Room is shutting down

Games

fromFast Company

Rec Room is shutting down, despite the popular game reaching over 150 million users. Here's why

Rec Room is shutting down in June due to unsustainable profitability despite having over 150 million players since its launch in 2016.

fromEngadget

Rec Room, a Roblox-style VR game, is shutting down

Rec Room is shutting down due to profitability challenges despite having over 150 million users.

Video games

150 million users later, Roblox competitor Rec Room is shutting down

Video games

Arc Raiders Death Spiral Is A Problem Other Games Would Kill For

Video games

Seeking connection': the video game where players stopped shooting and started talking

Arc Raiders Death Spiral Is A Problem Other Games Would Kill For

Arc Raiders has seen a significant decline in player numbers, while the Call of Duty movie is set for release on June 30, 2028.

Seeking connection': the video game where players stopped shooting and started talking

Many players of Arc Raiders engage in non-violent gameplay, surprising developers and raising questions about human behavior in competitive environments.

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.

Battlefield 6 Getting 7 New Maps This Year, Plus A Server Browser And More

Battlefield 6 is set to enhance gameplay with new maps and features, addressing player demands for larger maps and quality improvements.

Players Use Epic For Freebies But Then Just Go Back To Steam

Epic Games Store is popular for free games but struggles to compete with Steam and faces criticism for rushed projects.

fromGameSpot

fromDiscover the Best Podcasts | Discover Pods

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.

Podcast

Your Listening Guide to the Best Gaming Podcasts in 2026

Gaming culture has achieved mainstream legitimacy, with storytelling and community experiences defining quality games more than technical specifications or graphics.

Own it or miss it: how tech is harnessing sports moments in marketing

Sport has become a powerful tool for global brand engagement, enabling companies to build deeper connections with audiences in an increasingly fragmented media landscape. Real-time data and immersive fan experiences allow brands to create personalized interactions that resonate across diverse markets and demographics.

Marketing

Marketing tech

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.

Marketing tech

Brand integrations have surpassed owned worlds on Roblox and Fortnite | exclusive

Brand integrations on UGC platforms outpaced brand-owned virtual worlds in 2025 as advertisers favor measurable, lower-maintenance integrations over costly owned experiences.

#gaming-marketing

fromThe Jerusalem Post | JPost.com

Marketing

Why gaming is a such a key communications channel for retail marketers

Social media marketing

How digital transformed marketing and gaming's response | The Jerusalem Post

fromThe Jerusalem Post | JPost.com

Marketing

Why gaming is a such a key communications channel for retail marketers

Social media marketing

How digital transformed marketing and gaming's response | The Jerusalem Post

more#gaming-marketing

Marketing

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.

Marketing

fromBusiness Matters

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.

I Miss When Multiplayer Games Weren't Changing All The Time - Kotaku

A patch increasing gunshot volume in Marathon created a more aggressive multiplayer environment, prompting nostalgia for older games that remained static after release rather than undergoing constant balance changes.

Meta exec hopes VR teens will stick around

The VR gaming industry faces its roughest period in decades, with Meta cutting over 1,000 jobs and shutting down studios, while revenue growth relies heavily on free-to-play titles popular with young players.

fromAol

What Roblox Needs to Prove in 2026

Roblox must prove advertising can scale without hurting engagement and convert platform strength into sustainable economics and operating leverage.