#upexi-inc
#upexi-inc

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

more#retail-media

#artificial-intelligence

fromFairbanks Daily News-Miner

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

fromPhocuswire

in 2 months

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.

fromFairbanks Daily News-Miner

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.

more#artificial-intelligence

fromPhocuswire

in 2 months

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.

Growth hacking

fromThe Drum

9 hours ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.

Prediction: Amazon Will Beat The Market in The Next 10 Years -- Here's Why | The Motley Fool

Amazon's significant revenue is offset by low margins compared to peers, but cost-cutting could enhance profits and long-term returns.

16 hours ago

Amazon Price Prediction: Bull and Bear Case

Amazon's stock is projected to reach $258.75, reflecting a 10.74% upside over the next year.

2 days ago

Amazon vs. Walmart: The Retail War Just Picked a Winner

Amazon and Walmart have similar revenues but vastly different profit strategies, with Amazon relying on AWS and Walmart on physical stores and eCommerce.

Tech industry

Amazon's Amazing Comeback

Amazon's stock has outperformed the S&P 500, driven by its ambitious AI chip plans and a $200 billion investment in AI.

Tech industry

fromThe Motley Fool

Prediction: Amazon Will Beat The Market in The Next 10 Years -- Here's Why | The Motley Fool

Amazon's significant revenue is offset by low margins compared to peers, but cost-cutting could enhance profits and long-term returns.

16 hours ago

Amazon Price Prediction: Bull and Bear Case

Amazon's stock is projected to reach $258.75, reflecting a 10.74% upside over the next year.

2 days ago

Amazon vs. Walmart: The Retail War Just Picked a Winner

Amazon and Walmart have similar revenues but vastly different profit strategies, with Amazon relying on AWS and Walmart on physical stores and eCommerce.

Tech industry

Amazon's Amazing Comeback

Amazon's stock has outperformed the S&P 500, driven by its ambitious AI chip plans and a $200 billion investment in AI.

more#amazon

Artificial intelligence

19 hours ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.

Online marketing

fromVerticalResponse

fromwww.businessinsider.com

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.

US Elections

Ex-Tesla president says he mimicked Domino's online pizza ordering to boost sales

Jon McNeill transformed Tesla's online sales by reducing purchase clicks and setting ambitious improvement goals.

Exercise

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.

Privacy professionals

Your Next Buyer Is Googling You Right Now

In 2026, buyers prioritize fintech legitimacy over features, making trust a crucial stage in the decision-making process.

fromEngadget

Google has reportedly started to add Polymarket data to News results

Bets tend to appear in the 'For you' section of Google News, which is supposed to be tailored to a person's particular interests. Futurism notes that the platform actually placed a Polymarket bet as the top news result when inquiring about the price of Bitcoin.

Media industry

Deliverability

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.

#meta

fromwww.socialmediatoday.com

Meta removes ads that encourage litigation against the company

Meta limits free speech by removing ads from attorneys seeking clients harmed by social media, contradicting Zuckerberg's claims about promoting free expression.

fromQuartz

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.

fromwww.socialmediatoday.com

Meta removes ads that encourage litigation against the company

Meta limits free speech by removing ads from attorneys seeking clients harmed by social media, contradicting Zuckerberg's claims about promoting free expression.

fromQuartz

fromLondon Business News | Londonlovesbusiness.com

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.

How Men's Wearhouse Uses Zero-Party Data to Foster Repeat Customers

Revitalized data collection strategy effectively converts one-time shoppers into returning customers through personalized engagement and targeted recommendations.

Online Community Development

Vinted sales near 1 billion as European expansion drives growth - London Business News | Londonlovesbusiness.com

Vinted's revenues reached 1.1 billion euros in 2025, reflecting a 38% increase on the previous year, while users traded items worth a total of 10.8 billion euros in gross merchandise value.

European startups

#marketing

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

Online Community Development

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.

When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method | AdExchanger

Programmatic audio includes in-store audio, which can influence sales but faces challenges with attribution and customer listening habits.

Boston real estate

fromFortune

Bed Bath & Beyond's Container Store acquisition echoes past retail mergers that failed to deliver | Fortune

Bed Bath & Beyond aims to create a home-oriented conglomerate by acquiring the Container Store to enhance its offerings and return to brick-and-mortar retail.

2 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.

UX design

The Hidden Risk Behind Every 'Frictionless' Digital Experience

Digital experiences should prioritize human agency over pressure tactics to foster trust and informed decision-making.

2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

EU data protection

ClickThrough Marketing and Uberall offer free webinar to help businesses with post-lockdown marketing strategy

The free webinar is designed to help assist local businesses with the transition back to in-store transactions by highlighting how they can appear for important 'near me' searches in order to capture the attention of local customers.

Online marketing

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

Deliverability

fromAWeber

How to Choose the Best Email Marketing Platform for Your Small Business

Choose an email marketing platform that ensures deliverability, fits your budget, includes automation, and provides human support.

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.

OpenAI Just Did Retailers A Favor By Killing In-Chat Checkout

AI is excelling in the discovery phase of commerce but struggles with direct purchases.

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.

19 hours ago

OpenAI Just Did Retailers A Favor By Killing In-Chat Checkout

AI is excelling in the discovery phase of commerce but struggles with direct purchases.

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.

Shopify Eyes 18% Upside After Sharp 2026 Selloff

Shopify shares are expected to rise 17.68% over the next 12 months, despite a significant year-to-date decline.

2 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.

fromEMARKETER

Department stores aren't dead, they just need new metrics for success

Successful department stores must focus on fashion and home furnishings, leverage social media, and evaluate individual store performance for future growth.

Online marketing

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.

fromLindsey Gamble

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.

#ecommerce

European startups

Smarter Ecommerce Delivery in Africa

Delivery challenges hinder ecommerce sales in Africa, leading to high return rates and increased logistics costs for merchants.

New Ecommerce Tools: April 1, 2026

New tools for ecommerce merchants enhance product visuals, brand visibility, and cross-border operations.

European startups

Smarter Ecommerce Delivery in Africa

Delivery challenges hinder ecommerce sales in Africa, leading to high return rates and increased logistics costs for merchants.

New Ecommerce Tools: April 1, 2026

New tools for ecommerce merchants enhance product visuals, brand visibility, and cross-border operations.

more#ecommerce

fromLondon Business News | Londonlovesbusiness.com

AO World profits to hit top-end forecast as sales defy consumer squeeze - London Business News | Londonlovesbusiness.com

AO World expects profits at the top end of forecasts due to strong sales growth despite economic pressures.

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

fromTheregister

Chatbots excel at manipulating people into buying things

Large language models can manipulate consumer choices in online shopping without users' awareness.

fromFortune

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

fromTheregister

Chatbots excel at manipulating people into buying things

Large language models can manipulate consumer choices in online shopping without users' awareness.

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

fromwww.businessinsider.com

fromTechCrunch

2 days ago

Walmart-owned Flipkart, Amazon are squeezing India's quick commerce startups | TechCrunch

India's quick commerce market is rapidly growing, with Flipkart expanding its dark store network amid intense competition and profitability challenges.

I make around $10,000 a month in revenue from my Amazon side hustle. It's still a good time to get started.

I create shoppable videos reviews of products sold on Amazon. My strength is that I film in-depth, highly descriptive, long-form videos, which I believe helped me achieve quick success with the program.

Online marketing

Media industry

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

fromWWD

19 hours ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.

Why Discounts Are No Longer Optional For Your Business

Discounts have become essential in the LLC services market, influencing customer decisions and competitive strategies.

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.

2 Stocks I'd Add to the Shopping Cart for the Agentic Commerce Revolution

AI shopping has the potential to revolutionize e-commerce by enhancing transaction ease and price comparison.

fromMashable India

Google Expands AI Shopping in India With Gemini, Search, and Circle to Search Updates

Google has launched AI-powered shopping features in India to enhance product discovery and streamline the online shopping experience.

2 Stocks I'd Add to the Shopping Cart for the Agentic Commerce Revolution

AI shopping has the potential to revolutionize e-commerce by enhancing transaction ease and price comparison.

fromMashable India

Google Expands AI Shopping in India With Gemini, Search, and Circle to Search Updates

Google has launched AI-powered shopping features in India to enhance product discovery and streamline the online shopping experience.

more#ai-shopping

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.

Marketing

16 hours ago

Marketing tech

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.

fromBusiness Matters

Digital Transformation in UK Retail: E-commerce Trends Reshaping the Shopping Experience

The UK retail sector is transforming through digital adoption, innovative strategies, and evolving consumer expectations.

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

fromMiami Herald

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

fromMiami Herald

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

fromMiami Herald

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

more#chatgpt-shopping

Dell: Agents drive more ecommerce traffic, but conversions lag | MarTech

AI agents are increasing traffic to ecommerce but not significantly impacting conversion rates or revenue.

fromRetail Brew

Amazon agency Podean acquires Amerge for overseas marketshare

Marketplaces continue to drive e-commerce growth, with Podean acquiring Amerge to enhance its advertising services and technology.

Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth | AdExchanger

DatafuelX aims to optimize TV and digital media value amid the convergence of streaming and traditional TV ad tech.

#applovin

fromInvesting.com South Africa

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie rates AppLovin as outperform with a $710 target, citing e-commerce expansion as a significant growth opportunity despite stock decline.

fromInvesting.com Canada

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.

fromInvesting.com Australia

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.

fromInvesting.com South Africa

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie rates AppLovin as outperform with a $710 target, citing e-commerce expansion as a significant growth opportunity despite stock decline.

fromInvesting.com Canada

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.

fromInvesting.com Australia

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.

fromFast Company

2 weeks ago

The most innovative retail companies of 2026

Innovative retailers in 2025 used technology to solve real problems rather than chase trends, adapting to market challenges effectively.

Got $10,000? Here's the Clear Winner Between Meta and Alphabet

Alphabet and Meta both exceeded quarterly expectations, but their business models and AI strategies differ significantly.

#ai-in-advertising

Marketing tech

What Is AI Automating In Ad Tech? | AdExchanger

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

more#ai-in-advertising

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

fromwww.housingwire.com

Lower's John Berkowitz on building lead generation certainty

Movoto Advantage is filling a gap in the market and it is going to create more wins for agents, consumers and our mortgage partners. The origin of Advantage was their needs, and one of the biggest needs they have is certainty.

Marketing tech

fromNeil Patel

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.

fromHubspot

in 4 months

AEO strategy for SaaS: 6 tactics that convert prospects into trials

AEO strategy is crucial for SaaS companies to enhance visibility in AI-driven search environments.

Fifty Hires AudienceScan's Charlie Firebrace as Growth Director - ExchangeWire.com

Charlie Firebrace appointed as growth director at Fifty to support global expansion and enhance audience intelligence business.

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.

#google

fromBenzinga

Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

fromBenzinga

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.

fromnews.bitcoin.com

Optimove Acquires Smartico in iGaming CRM Consolidation Play

Optimove is acquiring Smartico, enhancing its position in the iGaming CRM market with a focus on gamification-led marketing.

fromHubspot

in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.

fromHubspot

in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.

fromEMARKETER

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.

fromQuartz

Can HubSpot's Complete Digital Marketing System Boost Its Profits?

HubSpot provides a comprehensive marketing platform that enhances customer engagement through inbound marketing, automation, and AI-driven solutions.

This One-Hour Audit That Could Save Your Product from AI Exclusion

Brands must provide clear, structured product information to compete for AI-generated recommendations in a landscape dominated by synthesized answers.

fromTNW | Artificial-Intelligence

How AI marketplaces are reshaping editorial advertising in 2026

The traditional workflow for editorial advertising is outdated, relying heavily on manual processes and lengthy email chains.

fromFast Company

In the age of AI agents, your customer may still buy from you, but they may no longer visit you

The rise of AI agents is shifting customer interactions away from traditional company-controlled interfaces.

The customer journey now centers on exposure, recall and return | MarTech

The customer journey now includes exposure, recall, and return stages, reflecting changes in user behavior due to AI-generated content.