The small, lightweight, inexpensive camcorder was a great liberator for filmmaking. Not only did it mark a significant leap in accessibility, it also made it easier for filmmakers to achieve the kind of raw, immediate visual language that had been established by directors like Spike Jonze in Video Days (1991).
In Premiere, the company's video-editing software, it has unveiled a new AI-powered Object Mask feature that lets you easily pick and track persons or objects moving through your video clips. You simply have to hover over that object and click to generate a mask overlay in seconds. While the mask is supposed to be accurate from the start, you can adjust and resize it as needed. Adobe says the feature uses its own AI model for the feature and that the processing happens on-device.
Following the strong early traction of vibes in Meta AI, we are testing a standalone app to build on that momentum. We've seen that users are increasingly leaning into the format to create, discover and share AI generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment.
Albert Cheng, who heads the AI Studios initiative, emphasized that the goal is to support creative teams, not to replace them. The focus is on improving efficiency and reducing costs while ensuring that intellectual property is protected and AI-generated content isn't absorbed into other AI models. One example used is Amazon's "House of David" series, which featured 350 AI-generated shots in season two.