#athlete-creators
#athlete-creators

Marketing

The Rise of Creators as Production Partners | Muse by Clios

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

5 hours ago

Finding The Right Influencers For Your Brand

Brands should combine intuition with data analytics to select the right creators for collaborations.

Marketing

The Rise of Creators as Production Partners | Muse by Clios

more#influencer-marketing

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

fromThe New Yorker

4 hours ago

Could Jomboy Change the Way You Watch Baseball?

Major League Baseball acquired a minority stake in a media company founded by Jimmy O'Brien to attract younger fans.

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.

How influencers fiercely strategize behind the scenes a Coachella

Content creators leverage social media to secure brand partnerships and access events like Coachella, showcasing the intersection of creativity and business.

fromThe Mirror US

8 hours ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.

How influencers fiercely strategize behind the scenes a Coachella

Content creators leverage social media to secure brand partnerships and access events like Coachella, showcasing the intersection of creativity and business.

more#coachella

Silicon Valley food

9 hours ago

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.

Video games

fromKotaku

5 hours ago

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.

#tiktok

Cancer

fromwww.theguardian.com

Dr TikTok: patients diagnose chronic illnesses with anonymous commenters' help

TikTok's algorithm and user comments have led to early medical diagnoses, saving lives like Malina Lee's from thyroid cancer.

fromVariety

Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

TikTok launches updated integration for Wix users

TikTok's integration with Wix enhances ad targeting and content management for users, improving campaign effectiveness and commerce capabilities.

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.

fromLondon Business News | Londonlovesbusiness.com

TikTok marketing tips for small businesses - London Business News | Londonlovesbusiness.com

TikTok enables small businesses to reach new audiences and enhance brand awareness through authentic content and engagement strategies.

Cancer

fromwww.theguardian.com

Dr TikTok: patients diagnose chronic illnesses with anonymous commenters' help

TikTok's algorithm and user comments have led to early medical diagnoses, saving lives like Malina Lee's from thyroid cancer.

fromVariety

Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

TikTok launches updated integration for Wix users

TikTok's integration with Wix enhances ad targeting and content management for users, improving campaign effectiveness and commerce capabilities.

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.

fromLondon Business News | Londonlovesbusiness.com

TikTok marketing tips for small businesses - London Business News | Londonlovesbusiness.com

TikTok enables small businesses to reach new audiences and enhance brand awareness through authentic content and engagement strategies.

Bootstrapping

4 Must-Have Skills Every Nomadic Founder Needs to Build a Successful Online Business

Productivity

The Wellness Habits That Drive My Entrepreneurial Success

A workable daily routine enhances mental focus, while exercise, nutrition, and sleep are essential for peak performance in entrepreneurship.

Startup companies

I burned out at my VC job, so I opened a Pilates studio. I work more now but it feels good to not have to say 'yes.'

Bootstrapping

4 Must-Have Skills Every Nomadic Founder Needs to Build a Successful Online Business

Skills development is crucial for nomadic founders to achieve independence and optimize business growth.

Productivity

The Wellness Habits That Drive My Entrepreneurial Success

A workable daily routine enhances mental focus, while exercise, nutrition, and sleep are essential for peak performance in entrepreneurship.

Startup companies

I burned out at my VC job, so I opened a Pilates studio. I work more now but it feels good to not have to say 'yes.'

Anna Noelle Rinke transitioned from a tech career to founding a Pilates brand after experiencing burnout in venture capital.

more#entrepreneurship

Music production

fromSFGATE

18 hours ago

Addison Rae went from TikTok dancer to one of Coachella's biggest pop stars

Addison Rae's Coachella performance marks a significant moment in her evolving music career, showcasing her growth and connection with the audience.

9 hours ago

Commercialization Isn't the Same as Sales Growth - Here's How

Sales are a function, while commercialization is a system of decisions that defines sustainable business growth.

Startup companies

5 experienced side hustlers share their breakthrough advice for finding success

Side hustles require careful research and testing; success comes from understanding what works and focusing on sustainable ideas.

MMA

fromCageside Press

16 hours ago

Dana White Reveals How Lewis-Hokit Was Made, Says Hok "Walked the Talk"

Josh Hokit emerged as a UFC star after a double-bonus performance at UFC 327, impressing Dana White and securing a fight with Derrick Lewis.

fromBrooklyn Paper

From court to community: How Brooklyn's Dreamers N Doers is changing the game for local youth * Brooklyn Paper

"I saw people who never knew each other [before] meet at the event and develop strong relationships. A lot of people came just to watch and be part of that community. That's when I knew this was special."

Brooklyn

Wellness

fromPsychology Today

Love or hate the wellness craze? Here's why.

Wellness culture influences behavior changes but can also provoke defensiveness and resistance due to perceived inadequacies.

#social-media

fromKotaku

Film

New Faces of Death A Fun Stab At Grisly State Of Social Media

Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

fromHealthline

Social media marketing

Influencers May Share Misleading Information About Prescriptions

fromTech Times

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

fromNatesilver

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.

Film

fromKotaku

New Faces of Death A Fun Stab At Grisly State Of Social Media

The proliferation of graphic content online, especially among children, highlights the disturbing impact of social media on society.

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

fromHealthline

Influencers May Share Misleading Information About Prescriptions

Social media influencers promoting prescription drugs often share misleading information, complicating audience recognition of promotional intent.

fromTech Times

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

fromNatesilver

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.

more#social-media

Exercise

fromwww.theguardian.com

Power up! Could force be the secret to supercharging your fitness?

Power training is essential for maintaining physical function and preventing injuries as we age.

Fundraising

Phoebe Gates and the contentious debate over fair pay for influencers

Expectations for budget management differ for founders based on their family wealth, as seen in the case of Phoebe Gates.

fromGeeky Gadgets

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.

Wearables

fromThe Verge

Why your Whoop might tell you to up your testosterone

Whoop and Oura are leading health tech innovations, but rapid advancements can lead to unexpected consequences.

fromScary Mommy

Whitney Levitt Is Doing It All, Authentically & Apologetically Herself

I want to grow brands that I'm passionate about, and dirty soda has always been a part of my life. It wasn't just this viral moment that people who watch Secret Lives saw. It was something that's more sustainable.

Chicago

YouTube's New Avatar Feature Means You Never Have to Film Yourself Again

YouTube introduces AI avatars for creators to enhance Shorts with personalized content.

Privacy technologies

fromEngadget

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

YouTube expands Media Kit insights and adds AI tools

YouTube enhances its Media Kit for creators with new audience insights and introduces AI-powered tools in its video editing app.

Digital life

fromtechsciencetoday

YouTube's New Avatar Feature Means You Never Have to Film Yourself Again

YouTube introduces AI avatars for creators to enhance Shorts with personalized content.

Privacy technologies

fromEngadget

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

Online Community Development

YouTube expands Media Kit insights and adds AI tools

YouTube enhances its Media Kit for creators with new audience insights and introduces AI-powered tools in its video editing app.

Wyndham Clark Launches Relationship With Influencer Emily Tanner at Masters

Wyndham Clark and Emily Tanner confirm their relationship during the Masters Par 3 Contest, drawing attention from the golf community.

#marketing

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

Online Community Development

13 hours ago

Marketing

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

13 hours ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

How an old Roman Anthony TikTok video inspired Red Sox' new celebration

The Boston Red Sox have introduced new celebrations inspired by a TikTok video featuring player Roman Anthony.

Careers

Call it whatever you like: Personal brand, career brand, or professional reputation. Here's how to build it

Visibility and influence in the workplace require more than just doing good work; they depend on building trust and presence across various channels.

#creator-economy

fromGREY Journal

How Creators Make Money in 2026

Creators in 2026 rely on multiple revenue streams, treating content as a business distribution channel rather than the business itself.

fromDigital Trends

The influencer economy's invisible workers are first in line for the AI chop

The creator economy relies on a hidden labor force and AI tools to produce content efficiently, often at the expense of workers' roles.

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.

From #Ad To #Owner: The Creator Economy's Next Phase Is About Equity

The creator economy is shifting towards ownership stakes rather than traditional sponsored content as brands face rising costs and declining trust.

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

The Creator Economy Is Growing Up, Truth Is The New Currency

Mosaic aims to establish a credentialing platform for content creators, similar to IMDb, addressing the creator economy's need for verified professional records.

fromGREY Journal

How Creators Make Money in 2026

Creators in 2026 rely on multiple revenue streams, treating content as a business distribution channel rather than the business itself.

fromDigital Trends

The influencer economy's invisible workers are first in line for the AI chop

The creator economy relies on a hidden labor force and AI tools to produce content efficiently, often at the expense of workers' roles.

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.

From #Ad To #Owner: The Creator Economy's Next Phase Is About Equity

The creator economy is shifting towards ownership stakes rather than traditional sponsored content as brands face rising costs and declining trust.

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

The Creator Economy Is Growing Up, Truth Is The New Currency

Mosaic aims to establish a credentialing platform for content creators, similar to IMDb, addressing the creator economy's need for verified professional records.

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.

MrBeast says he doesn't have a healthy work-life balance and juggles 15+ hour days

MrBeast maintains a rigorous work schedule while expanding his team and operations significantly.

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.

MrBeast says he doesn't have a healthy work-life balance and juggles 15+ hour days

MrBeast maintains a rigorous work schedule while expanding his team and operations significantly.

more#mrbeast

fromInsideHook

Bill Maher Covered Fitness Wearables and Longevity

"For people who have an illness, there should be no deductible," he said, and brought up his own experience as an oncologist to bolster his point.

Wellness

5 lessons from hypergrowth companies like Tesla and Lululemon

The fastest teams achieve growth by questioning, cutting, and simplifying processes rather than adding more requirements.

Exercise

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.

fromExchangewire

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.

fromNBC News

6 hours ago

X slashes aggregator payouts to boost original creators

X platform will reduce payouts to aggregation accounts to prioritize and reward original content creators.

Is a Formula One partnership worth it?

Brand alliances with Formula One teams require significant investment, but alignment with business goals and audience is crucial for success.

fromThe Hollywood Reporter

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

Music production

fromPitchfork

How Hardtekk Became the Cursed Soundtrack of Looksmaxxing

New hardtekk artists blend music with looksmaxxing culture, using specific lingo and visuals to attract audiences on platforms like TikTok.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

fromThe Atlantic

How Fake People Became Real Influencers

AI influencers are flooding social media, creating a new kind of fatigue where authenticity may no longer matter.

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.

#linkedin

The LinkedIn Features That Grow Your Brand (And One That Doesn't)

LinkedIn is crucial for personal branding, and clarity in profiles is essential for making a memorable impression.

The New LinkedIn Algorithm Rewards This One Thing. Are You Doing It?

The new LinkedIn algorithm rewards authenticity and consistent engagement over algorithmic hacks.

The LinkedIn Features That Grow Your Brand (And One That Doesn't)

LinkedIn is crucial for personal branding, and clarity in profiles is essential for making a memorable impression.

The New LinkedIn Algorithm Rewards This One Thing. Are You Doing It?

The new LinkedIn algorithm rewards authenticity and consistent engagement over algorithmic hacks.

more#linkedin

fromTipRanks Financial

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.

Media industry

fromAdExchanger

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Adam W Is Taking Creator Strategy Off Screen And Into The Real World

Adam Waheed transitions to Chief Digital Officer at Stic, merging digital comedy with innovative advertising strategies.

fromAdweek

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.

Media industry

#e-commerce-growth

E-Commerce

How Creators Can Take Your Brand To New Markets

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.

E-Commerce

How Creators Can Take Your Brand To New Markets

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.

more#e-commerce-growth

3 weeks ago

Why one creator commerce platform is connecting brands and creators for 'flat-fee' campaigns

LTK launches Quick Collabs to streamline creator marketing campaigns through flat-fee opt-in model, reducing negotiation bottlenecks and enabling rapid content scaling across multiple creators.

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

#creator-marketing

Marketing

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.

fromwww.marketingdive.com

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.

fromwww.marketingdive.com

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.

more#creator-marketing

fromPR Daily

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.

fromLondon Business News | Londonlovesbusiness.com

Social media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com

Effective social media management is essential for companies to engage customers and enhance brand perception.

fromTheWrap

Creatorverse: More Relaxed Brand Standards Can Lead to Big Rewards

Brands benefit from trusting creators and allowing them creative freedom in content creation.

fromLindsey Gamble

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.

Psychology

fromYoga Journal

2 months ago

When an Influencer Says These 3 Words, I Stop Listening

Complex problems rarely have a single universal solution; oversimplified "the one thing" claims obscure individual, multifaceted causes and tailored approaches.

4 weeks ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.

fromThe Drum

2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.

Online marketing

fromBusiness Insider

2 months ago

Content creators share the 2-step process anyone can use to start making money online

Michela Allocca, founder of the personal finance brand Break Your Budget, got started with just her iPhone and an Instagram account. She had a friend take pictures of her around Boston, where she was living and working at the time, "and I would literally post a picture of myself and write a long caption about three steps to start investing," she told Business Insider.

Online marketing

fromYahoo Life

4 weeks ago

16 Reals Ways to Make Money on Social Media

Social media monetization is accessible to people of all ages and backgrounds through diverse income methods including affiliate marketing, sponsored posts, and direct product sales.

Why more brands are rethinking influencer marketing with gamified micro-creator programs

Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.