#festival-sponsorship

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#coachella
Silicon Valley food
fromInc
5 days ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Marketing
fromThe Mirror US
6 days ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Silicon Valley food
fromInc
5 days ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Marketing
fromThe Mirror US
6 days ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
NYC music
fromIndependent
14 hours ago

Sarah Breen: I thought Coachella was some kind of utopia, until I realised it was missing something very important

Californian festival offers influencers, allocated camping, and sun, but lacks genuine fun and excitement.
#va-east-museum
London
fromwww.theguardian.com
1 day ago

The Guardian view on a much-needed boost for the arts: rebuilding England's cultural landscape

The V&A East Museum opens in Stratford, London, revitalizing the cultural landscape amid challenges faced by arts organizations across the UK.
London
fromwww.bbc.com
18 hours ago

How the London 2012 Olympics changed Stratford

The V&A East Museum opening signifies a key milestone in the ongoing regeneration of east London, particularly in Stratford.
London
fromwww.theguardian.com
1 day ago

The Guardian view on a much-needed boost for the arts: rebuilding England's cultural landscape

The V&A East Museum opens in Stratford, London, revitalizing the cultural landscape amid challenges faced by arts organizations across the UK.
London
fromwww.bbc.com
18 hours ago

How the London 2012 Olympics changed Stratford

The V&A East Museum opening signifies a key milestone in the ongoing regeneration of east London, particularly in Stratford.
Boston food
fromBoston.com
1 day ago

Faneuil Hall needs 'a shot of adrenaline,' its businesses say - and they want to be part of the plan

Business owners at Faneuil Hall seek involvement in revitalization plans as Mayor Wu aims to rejuvenate the marketplace for downtown growth.
Portland
fromPortland Mercury
1 day ago

The Best Bang for Your Buck Events in Portland This Weekend: Apr 17-19, 2026 - Portland Mercury

Weekends offer various fun events including live music, art shows, and community activities in Portland.
Productivity
fromFast Company
1 day ago

Should you attend a conference if you're not speaking?

Attending a conference without a speaking role can be beneficial depending on personal goals, networking opportunities, and learning experiences.
Portland food
fromwww.7x7.com
1 day ago

30 Fun Things to Do This Week (4.20.26)

Earth Day celebrations include sustainable fashion events, cleanups, special menus, and various festivals throughout the week.
fromGamesBeat
1 day ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Social media marketing
fromThedrum
1 day ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
fromMacRumors
1 day ago

Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt

The truck's ad features the slogan "It's our HONOR" alongside the phrase "orange to orange," which appears to be a play on the English idiom "apples to apples."
Apple
Graphic design
fromEntrepreneur
2 days ago

The Real Advantage Small Businesses Have Over Big Brands

Small businesses have a creative advantage over big brands due to fewer bureaucratic constraints and a culture that encourages experimentation.
#fifa-world-cup
New York City
fromwww.amny.com
2 days ago

Public festivals and more bathrooms: The City Council seeks to score big economic goals with the FIFA World Cup | amNewYork

City Council legislation aims to prepare NYC for the 2026 FIFA World Cup, focusing on small businesses, public amenities, and tourism management.
Marketing
fromwww.businessinsider.com
3 days ago

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign and how he'll judge success

Valvoline launches its first FIFA World Cup campaign, aiming to expand brand awareness globally and connect emotionally with consumers.
New York City
fromwww.amny.com
2 days ago

Public festivals and more bathrooms: The City Council seeks to score big economic goals with the FIFA World Cup | amNewYork

City Council legislation aims to prepare NYC for the 2026 FIFA World Cup, focusing on small businesses, public amenities, and tourism management.
Marketing
fromwww.businessinsider.com
3 days ago

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign and how he'll judge success

Valvoline launches its first FIFA World Cup campaign, aiming to expand brand awareness globally and connect emotionally with consumers.
Growth hacking
fromEntrepreneur
2 days ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
US news
fromwww.aljazeera.com
2 days ago

What is tailgating, and has FIFA banned it at World Cup stadiums in the US?

Football fans criticize FIFA for banning tailgating at World Cup venues in the US, impacting a beloved pre-game tradition.
Online learning
fromEntrepreneur
3 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Canada news
fromwww.cbc.ca
2 days ago

IN PHOTOS | High school students find free outfits at Prom Project | CBC

The Prom Project provides free formal wear to Toronto high school students through donations and has expanded to two locations this year.
Arts
fromwww.amny.com
3 days ago

Art Without Walls: Inside the Public Art Fund Party | amNewYork

Public art engages communities, inviting them to see their city more honestly and expansively, embodying a sense of belonging and shared experience.
Design
fromwww.archdaily.com
3 days ago

Stand for Circo de Ideias / fala

The project transforms a standard book fair stand into a vibrant installation using repurposed materials and a bold color palette.
Marketing tech
fromForbes
4 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Beer
fromFood & Beverage Magazine
5 days ago

Farm Bar Events: New Rooftop Venue in Ravenswood

Farm Bar Events in Ravenswood offers a rooftop venue for personalized gatherings, emphasizing sustainability and community-driven experiences.
Soccer (FIFA)
fromwww.fourfourtwo.com
5 days ago

Champions League to DITCH star ball design, in biggest brand shift for decades

The Champions League ball will be redesigned in 2027 after Adidas lost the supply rights to Nike following a tender process.
English Premier League
fromwww.standard.co.uk
5 days ago

A long hot summer of football fever is just what the doctor ordered

Harry Kane's winning goal in the World Cup final revitalizes London's economy and hospitality sector, promising a summer of celebration and increased spending.
Online marketing
fromFood & Beverage Magazine
6 days ago

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.
fromFood & Beverage Magazine
2 days ago

Las Vegas Convention Center Renews Partnership with Sodexo Live!

"Nearly a decade of partnership with the Las Vegas Convention Center reflects the trust and shared commitment that comes from delivering excellence at scale," said Belinda Oakley, CEO of Sodexo Live!
Marketing
NYC music
fromTime Out New York
3 days ago

This popular massive street festival is coming back to NYC!

Fifth Avenue hosts the Museum Mile Festival, offering free museum access and live performances on June 9 from 6pm to 9pm.
Social media marketing
fromMail Online
4 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Arts
fromHyperallergic
4 days ago

40 Years Later, Houston's FotoFest Keeps Its Edge

FotoFest's 40th anniversary showcases international photography, emphasizing freedom and global perspectives since its founding in 1986.
Music production
fromBusiness Matters
2 weeks ago

Why SMEs Should Treat Music as Part of the Customer Experience

Music significantly influences customer experience and brand perception in SMEs, yet it is often overlooked in favor of visual elements.
Marketing tech
fromDigiday
5 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
fromTime Out London
1 day ago

This free London art festival is massively expanding this summer - it'll take over a whole borough

Hackney Art Week will take place from June 4 to 14, featuring 60 artists and creatives across 50 venues in the borough, including Dalston and Clapton.
London
Marketing
fromThedrum
2 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
#trade-shows
Media industry
fromEntrepreneur
2 weeks ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
Media industry
fromEntrepreneur
2 weeks ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
fromLos Angeles Times
3 days ago

Spotify launches push to back L.A.'s independent music venues

"Independent venues are the heartbeat of live music. They're where artists take risks, build devoted communities, and where fans discover what they'll love for the rest of their lives."
NYC music
Mindfulness
fromBustle
2 weeks ago

How To Survive Festival Season When You Get Migraines

Migraines can be triggered by music festival environments, but with proper preparation, attendees can manage their symptoms and enjoy the experience.
Fashion & style
fromEntrepreneur
1 week ago

They Brought in $5K Per Weekend at Craft Fairs - Then $1.5M a Year - Thanks to an Unusual Business Model: 'Incredibly Fast Scale'

Chen and Wu launched Never Have I Ever, a beauty startup focused on wearable art, achieving $1.5 million in revenue and a 'Shark Tank' deal.
Marketing
fromFood & Beverage Magazine
3 days ago

Mondelez International Launches Summer Soccer Campaign

Mondelēz International launches 'Score Snack Goals' campaign blending soccer excitement with new snack flavors and exclusive experiences.
Arts
fromBOOOOOOOM!
1 week ago

Two Free Events to Check out This Weekend at Capture

Michelle Sound will lead a talk and tour of her exhibition at Ceremonial / Art, focusing on her recent practice and commissioned project.
NYC music
fromPortland Mercury
5 days ago

The Mercury's Do This, Do That: Your Top Events for April 13-19 - Portland Mercury

Spring events include film screenings, a birthday celebration for John Waters, and free Latin dance lessons.
fromHarvard Business Review
3 weeks ago

Treat Nonprofits as Strategic Partners, Not Just Philanthropic Recipients

Most for-profit companies still confine nonprofit relationships to corporate philanthropy. Donations flow through foundations, annual reports highlight community contributions, and nonprofit engagement is framed as evidence of corporate responsibility.
Non-profit organizations
fromwww.bbc.com
3 weeks ago

The homeless teenager who became a successful advertising boss

Greg Daily's journey from homelessness to entrepreneurship began when he was a teenager, sleeping on friends' sofas and struggling to find work. His grandfather's legacy of selling brooms instilled in him the belief that 'Businesses feed families.' Today, he leads Science in Advertising, a firm that helps clients from large corporations to small shops manage their online presence.
Startup companies
London food
fromwww.bbc.com
3 weeks ago

Al fresco dining fund hopes to boost summer trade

London councils can apply for a £400,000 fund to enhance outdoor dining this summer, aiming for increased capacity and community engagement.
#retail-media
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
NYC music
fromwww.amny.com
1 week ago

FIFA, Fanatics Fest NYC reveal collaboration ahead of 2026 World Cup | amNewYork

Fanatics Fest partners with FIFA for a major event during the 2026 World Cup Final weekend, featuring competitions and immersive experiences.
Canada news
fromwww.cbc.ca
3 weeks ago

Pride festivals seek $3M from Ottawa as corporate sponsors pull back amid DEI backlash | CBC News

Pride festivals are requesting $3 million annually from Ottawa due to reduced corporate funding amid backlash against diversity initiatives.
Marketing
fromBusiness Matters
6 days ago

Why Sustainable Promotional Products Are Reshaping How SMEs Build Brand Loyalty

The shift towards eco-friendly promotional merchandise is essential for businesses to convey responsibility and meet market expectations.
fromYoga Journal
4 weeks ago

WTF Is a Wellness Festival? An Antidote to Loneliness, Apparently.

A true wellness gathering is something far more ancient and far more urgent: it's any intentional space where humans are invited to arrive whole, body, mind, spirit, and leave more alive than when they walked in. That's it. That's the whole definition.
Yoga
fromThedrum
1 month ago

ExM Live Forum: Connecting the physical and the digital through Live Events

With brands increasingly looking to mixed reality (AR, VR, contextual) technology to create engaging event experiences, the inaugural ExM Live Forum brings together industry thought-leaders to share insights in an events sector ripe for digital transformation.
London startup
Film
fromIndieWire
1 month ago

How to Craft a Film Festival That Appeals to All Ages (No, Really, All Ages)

The New York International Children's Film Festival demonstrates how specialized festivals can serve diverse audiences through rigorous curation, year-round engagement, and inclusive programming strategies applicable to festivals of all sizes.
Marketing
fromDigiday
5 days ago

'Fear of believing you're irrelevant': Economic headwinds, global tensions won't keep marketers from Cannes Lions

Marketers prioritize attending Cannes Lions for business growth despite rising costs and geopolitical tensions.
Marketing
fromThedrum
6 days ago

Small Business Owners Can Make Holiday Sales Jingle with These Six Out-of-Home (OOH) Ad Innovations

Out of Home advertising innovations can significantly help small businesses drive sales during the challenging holiday retail environment.
Marketing
fromExchangewire
5 days ago

Displayce Powers Ubisoft's Multi-Country DOOH Campaign for Just Dance 2026 - ExchangeWire.com

Ubisoft launched a programmatic DOOH campaign for Just Dance 2026 to boost awareness and purchase intent across four countries during the holiday season.
Online Community Development
fromBusiness Matters
1 month ago

How Event Technology Is Transforming Business Conferences and Networking

Event technology transforms business conferences from unstructured networking into data-driven, intentional environments that create meaningful connections and measurable outcomes.
fromThedrum
5 days ago

The Mill and MPC Advertising unite under The Mill brand

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.
Marketing
Marketing
fromFast Company
6 days ago

Is a Formula One partnership worth it?

Brand alliances with Formula One teams require significant investment, but alignment with business goals and audience is crucial for success.
Marketing
fromDigiday
1 week ago

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.
#experiential-marketing
Marketing
fromFast Company
2 weeks ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 weeks ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
#sports-marketing
Marketing
fromDigiday
2 weeks ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromFuncheap
1 month ago

Playmakers: The Bay Area Sports Marketing Summit at Lyft HQ (SF)

Modern sports marketing extends beyond game day through digital platforms, streaming, gaming, and esports to build year-round fan engagement and establish teams as comprehensive brands.
Marketing
fromDigiday
2 weeks ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromFuncheap
1 month ago

Playmakers: The Bay Area Sports Marketing Summit at Lyft HQ (SF)

Modern sports marketing extends beyond game day through digital platforms, streaming, gaming, and esports to build year-round fan engagement and establish teams as comprehensive brands.
#public-relations
Marketing
fromEntrepreneur
2 weeks ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Marketing
fromEntrepreneur
2 weeks ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Arts
fromOregon ArtsWatch * Arts & Culture News
2 months ago

By sponsoring arts events, Arts@Clark Presents aims to promote Clark College, departments, students * Oregon ArtsWatch

Clark College Foundation launched Arts@Clark Presents to host touring artists, performances, workshops, and campus-community events integrating student educational and fundraising partnerships.
Marketing tech
fromThe Drum
2 months ago

How to amplify your brand awareness using augmented and virtual realities

AR and VR expand brand awareness through immersive, authentic experiences that influence purchasing decisions and create new customer relationships amid rapid market growth.
Marketing
fromThedrum
1 month ago

Boomtown Festival appoints AgencyUK as strategic creative and media partner

Boomtown Fair evolved from a 2009 alternative music festival into a globally recognized immersive experience brand featuring theatrical performances, live acts, and gamification, now competing with Glastonbury Festival.
Marketing
fromBusiness Matters
1 month ago

Attention is the scarce resource: what exhibitions teach us about modern marketing

Exhibitions provide uninterrupted multi-sensory engagement that captures human attention more effectively than digital channels, offering marketers rare opportunities for memorable brand impressions and higher conversion potential.
Marketing
fromThedrum
1 month ago

Getting all emotional at UK travel conference

Emotional connection in social media travel marketing drives consumer engagement and business impact in a crowded market of over 70 million travel conversations.
Marketing
fromThe Drum
2 months ago

Boomtown Festival appoints AgencyUK as strategic creative and media partner

Boomtown Fair has evolved into a globally recognized immersive festival brand combining music, theatre, ARGs, and data-driven marketing to expand its audience.
Marketing
fromThe Drum
2 months ago

How to sell the experience rather than the product

An exceptional, emotionally engaging brand experience—beyond product features and price—creates customer loyalty and keeps customers returning.
Marketing
fromCreative Review
1 month ago

The rise and rise of the stunt product

Brands deploy stunt-like product launches as cultural signals to align with consumer identity, ignite fandom, and drive participation while ensuring commercial viability.
fromTechzine Global
2 months ago

Professional print materials for European tech events, why booth design still makes the difference

When you participate in a major tech event, you naturally want to stand out. Print materials can ensure making a professional first impression. In this article we look at how you ensure that your tech company's exhibition stand definitely stands out. Even if you participate in 2026 at the Web Summit in Portugal, the London Tech Week, TechEx Europe in the RAI Amsterdam or FOSDEM in our own country (Brussels). Which HelloPrint print materials are suitable for dressing up a booth?
Marketing
Marketing
fromThe Drum
2 months ago

Out-of-home advertising: The unsung hero of brand-building?

Out-of-home (OOH) advertising delivers broad, locally relevant reach and strong visual impact, making it a powerful long-term brand-building medium.
#mecca
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