As I understand, we have GTM credentials and connects website using the default scripts. When I try to connect the API and GTM, how to put credentials into WordPress to show weather conditions? <script> ! function(e, t, a, n) { e[n] = e[n] || [], e[n].push({ "gtm.start": (new Date).getTime(), event: "gtm.js" }), n = t.getElementsByTagName(a)[0], (a = t.createElement(a)).async = !0, a.src = "https://www.googletagmanager.com/gtm.js?id=GTM-XYZ", n.parentNode.insertBefore(a, n) }(window, document, "script", "dataLayer"); </script>
Traffic. Focusing on traffic obscures the purpose of AI answers: to satisfy a need on-site, not to generate clicks. AI-generated solutions do not typically include links to branded websites. Google's AI Overviews, for example, sometimes links product names to organic search listings. Thus visibility does not equate to traffic. A merchant's products could appear in an AI answer and receive no clicks.
Google Ads is fantastic, but it does not have a dynamic ValueTrack parameter for campaign names (like it does for {adgroupid} or {keyword}). Because Google Ads can't dynamically inject the correct campaign name, HubSpot's tracking is forced to hardcode the utm_campaign name and the hsa_cam (Campaign ID) into your tracking template at the campaign level.
Google is rolling out controlled A/B testing for creatives directly inside Performance Max. You can now test two asset sets in a single asset group, with a defined traffic split and experiment structure. Select a Performance Max campaign and one asset group Define: - Assets A = control (existing live assets) - Assets B = treatment (new or alternative creatives) Common assets = shared assets that keep serving in both variants
