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Social media marketing
fromThedrum
1 day ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Media industry
fromObserver
1 day ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Television
fromABC7 Los Angeles
1 day ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
Soccer (FIFA)
fromwww.fourfourtwo.com
1 day ago

How to watch Sidemen Charity Match 2026 stream online from anywhere

The Sidemen Charity Match features two teams of influencers competing at Wembley Stadium, streamed live on YouTube.
fromThe Verge
15 hours ago

Pro-Trump AI influencers are flooding social media.

Experts indicate that the creation of A.I. avatars is becoming easier, particularly for contractors and marketing companies that specialize in developing and dispatching these avatars in bulk.
Artificial intelligence
fromRolling Stone
19 hours ago

It Started as a Festival. Now Coachella Means Cash for Creators

Coachella began as an 'anti-Woodstock,' a trial run for the idea that a festival could give concertgoers a smooth, curated experience. Now the symbiotic relationship between brands and influencers is part of the very structural makeup of Coachella.
Silicon Valley food
SF music
fromABC7 Los Angeles
1 day ago

Non-profit internet radio station turns up the volume on community

BFF.FM is a community-driven internet radio station that emphasizes human connection and supports independent music and local artists.
Independent films
fromEngadget
1 day ago

Exit 8 is cinema for the livestreaming era

Exit 8's film adaptation successfully translates the immersive experience of the indie game into a cinematic format through innovative camera techniques.
Health
fromFuturism
1 day ago

Clavicular Says He's Quitting Drugs, Meaning He Can't IRL Stream Anymore Because He's Unable to Mog Sober

Braden Peters suffered a suspected drug overdose, highlighting the dangers of risky practices to enhance physical appearance.
SF LGBT
fromWIRED
1 day ago

The Influencers Normalizing Not Having Sex

Abstinence from sex is rising among both genders, with young women experiencing a significant increase in celibacy.
fromGamesBeat
1 day ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
#creator-economy
Growth hacking
fromHubspot
1 day ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Growth hacking
fromHubspot
1 day ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Video games
fromKotaku
1 day ago

Fans Accuse Pragmata's Twitch Emote Of Referencing Pedo Meme

Capcom's new Twitch Chat Badge has sparked controversy over alleged inappropriate associations with a meme linked to pedophilia.
Marketing tech
fromThedrum
2 days ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
#youtube
Digital life
fromThe Verge
2 days ago

YouTube's mobile app finally lets you share timestamped videos

YouTube is replacing the Clips feature with a new option to share videos from a specific timestamp in the mobile app.
Media industry
fromAdExchanger
2 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Online marketing
fromTech Times
4 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Social media marketing
fromTechCrunch
4 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Digital life
fromThe Verge
2 days ago

YouTube's mobile app finally lets you share timestamped videos

YouTube is replacing the Clips feature with a new option to share videos from a specific timestamp in the mobile app.
Media industry
fromAdExchanger
2 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Online marketing
fromTech Times
4 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Social media marketing
fromTechCrunch
4 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Relationships
fromwww.theguardian.com
2 days ago

My friend keeps sending me unsettling social media videos. How do I tell her to stop? | Leading questions

Friendship dynamics can shift when communication preferences are not respected, leading to feelings of disconnect.
Online marketing
fromInc
3 days ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
UK politics
fromwww.theguardian.com
2 days ago

What are the UK government's plans to regulate social media for under-16s?

Keir Starmer demands social media firms prioritize children's safety and implement stricter regulations to protect them from harmful content.
Business
from24/7 Wall St.
2 days ago

Snap Was Always A Terrible Company

Snap laid off 1,000 employees and cut job openings to reduce costs by $500 million, but struggles with revenue growth and market position.
Boston
fromEngadget
2 days ago

Bluesky is having some issues in one of its 'reginos'

Bluesky is experiencing service outages due to connection timeout issues affecting certain users.
Silicon Valley
fromComputerWeekly.com
4 days ago

Cintegral taps Taara connectivity for real-time live media production | Computer Weekly

Taara's optical phased array technology enables high-speed wireless connectivity for media production in remote areas without traditional infrastructure.
fromElectronic Frontier Foundation
3 days ago

Digital Hopes, Real Power: The Rise of Network Shutdowns

In 2024 alone, authorities imposed 304 internet shutdowns across 54 countries - the highest number ever recorded. This reflects a growing trend of governments treating connectivity as a weapon.
World politics
Intellectual property law
fromTechCrunch
3 days ago

Motorola sues social platforms and creators over posts, raising speech concerns in India | TechCrunch

Motorola's lawsuit against social media platforms and creators raises concerns about limiting critical coverage of the company.
Left-wing politics
fromWIRED
5 days ago

Hasan Piker Built His Twitch Empire With Shure Microphones, Lumix Cameras, and Lots of Zyns

Hasan Piker maintains a rigorous daily routine to cope with pressure and manage his mental health amidst controversy.
Television
fromMen's Journal
1 hour ago

Your Smart TV May Be Taking Screenshots Every 15 Seconds

Smart TVs capture and transmit on-screen data frequently, raising significant privacy concerns for users.
#ai
fromTheregister
2 days ago
Artificial intelligence

Make bad moves on AI and face voter backlash, govts warned

The UK government must demonstrate AI benefits to the public to mitigate backlash and concerns over job losses and risks associated with the technology.
Artificial intelligence
fromTheregister
2 days ago

Make bad moves on AI and face voter backlash, govts warned

The UK government must demonstrate AI benefits to the public to mitigate backlash and concerns over job losses and risks associated with the technology.
Marketing
fromDigiday
2 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
fromBlavity News & Entertainment
2 days ago

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera - Blavity

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.
Marketing tech
Video games
fromThedrum
4 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
UK politics
fromwww.bbc.com
3 days ago

Social media leaders called to Downing Street over children's safety

Social media executives are meeting with UK leaders to discuss children's online safety and responsibilities of tech companies.
Digital life
fromwww.wanderwithjo.com
6 days ago

The Digital Nomad's Guide to Online Entertainment: What Works in the UK

Understanding the digital landscape in the UK is crucial for travelers, as many apps and services differ from other regions.
Silicon Valley food
fromwww.businessinsider.com
6 days ago

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.
Law
fromDigiday
6 days ago

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.
#netflix
Media industry
fromAV Club
1 day ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
Television
fromTechCrunch
1 day ago

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Netflix is launching a TikTok-like vertical video feed and expanding AI use for content creation and recommendations.
Television
fromThe Verge
2 days ago

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.
Media industry
fromAdExchanger
2 days ago

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.
Television
from9to5Mac
3 days ago

Netflix ruined its Apple TV app by switching to a custom video player - 9to5Mac

Netflix replaced the native tvOS video player with a custom player, causing user frustration and loss of Apple TV features.
Media industry
fromAV Club
1 day ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
Television
fromTechCrunch
1 day ago

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Netflix is launching a TikTok-like vertical video feed and expanding AI use for content creation and recommendations.
Television
fromThe Verge
2 days ago

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.
Media industry
fromAdExchanger
2 days ago

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.
Television
from9to5Mac
3 days ago

Netflix ruined its Apple TV app by switching to a custom video player - 9to5Mac

Netflix replaced the native tvOS video player with a custom player, causing user frustration and loss of Apple TV features.
fromScary Mommy
1 day ago

TV Show Cancellations & Renewals 2026: A Running List Of What's Safe (Or Not)

Falling in love with a show can lead to heartbreak if it gets canceled before you feel like you got any real closure.
Television
fromwww.theguardian.com
2 weeks ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
fromEngadget
2 days ago

Meta isn't setting its Oversight Board free just yet

The Oversight Board has taken steps to formalize its long-contemplated desire to work with other companies, but Meta has thus far declined to move forward with that process.
Artificial intelligence
Marketing tech
fromExchangewire
2 days ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Online marketing
fromPCMAG
4 days ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.
#retail-media
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
#social-media
Media industry
fromTechCrunch
1 day ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
fromNieman Lab
4 days ago
Media industry

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
fromNieman Lab
5 days ago
Media industry

BREAKING: These are the kinds of news tweets that perform best

Links in tweets negatively impact engagement for news publishers.
Media industry
fromTechCrunch
1 day ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Media industry
fromNieman Lab
4 days ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Marketing tech
fromTheWrap
2 days ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
Media industry
fromFast Company
1 day ago

Blatantly fake news about college sports spreads like wildfire in the absence of player payday details

The transfer portal has sparked chaos in college basketball, leading to misinformation and confusion about player transfers and NIL deals.
#facebook
fromThe Drum
2 months ago
Television

Facebook gives broadcasters new game-changing tools for engaging live TV audiences

Facebook launched API-powered hashtag voting and submission tools to let audiences participate directly in live-TV outcomes and reduce friction from app-based voting.
Marketing
fromThedrum
5 days ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Television
fromForbes
3 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Marketing tech
fromExchangewire
3 days ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Media industry
fromwww.mediaite.com
2 days ago

Former MSNBC Host Brian Williams to Join Netflix With Interview Podcast: The Perfect Home'

Brian Williams will host a new podcast on Netflix titled We're Back! focusing on in-depth interviews.
Social media marketing
fromWIRED
3 days ago

X's Big Bot Purge Wiped Out a Lot of People's Secret Porn Feeds

X's crackdown on bots has led to the suspension of many human accounts, including those used for private content curation.
Marketing tech
fromAdExchanger
3 days ago

TelevisaUnivision Joins The Streaming Self-Service Bandwagon | AdExchanger

TelevisaUnivision launches self-serve ad platform for streaming inventory targeting US Hispanic audiences.
#advertising
Marketing
fromAdExchanger
1 week ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromExchangewire
4 days ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
Marketing
fromAdExchanger
1 week ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromExchangewire
4 days ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
Social media marketing
fromDigiday
4 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Marketing tech
fromBloomberglaw
5 days ago

Meta Cases Put Social Media Platforms at Securities Fraud Risk

Social media platforms face new legal challenges regarding their role in facilitating fraudulent securities schemes.
fromThedrum
4 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing tech
fromAdExchanger
4 days ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Social media marketing
fromMail Online
4 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Media industry
fromDeadline
4 days ago

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

ShowUp Studios aims to produce Gen Z-focused content for YouTube and TikTok, with a goal of over 4,500 episodes in five years.
Social media marketing
fromwww.theguardian.com
5 days ago

Social media was once a great global conversation. Now it's just individuals locked into their own private worlds | Tom Whyman

Twitter once felt like a global conversation platform that shaped personal relationships and values, but usage has significantly declined over time.
Media industry
fromThe Verge
5 days ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Social media marketing
fromInman
5 days ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Social media marketing
fromPR Daily
1 week ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Media industry
fromDigiday
2 weeks ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Social media marketing
fromBusiness Insider
1 month ago

Loose rules, big money: Why Clavicular and other streamers are flocking to Kick

Kick has become a lucrative alternative platform for creators banned or rejected by mainstream brands, offering higher payouts and lighter content moderation than competitors like Twitch.
Marketing
fromGamesBeat
2 months ago

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.
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