Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
"They're everyday professionals who simply don't have the time to shop the traditional way," said Kneen about J. Hilburn customers. Instead, stylists manage fit, fabrics and wardrobe planning, effectively outsourcing the entire process for busy professionals.
Vinted's revenues reached 1.1 billion euros in 2025, reflecting a 38% increase on the previous year, while users traded items worth a total of 10.8 billion euros in gross merchandise value.
Vetiver is one of the most distinctive notes in perfumery, inspired by a verdant, tropical grass grown in countries such as Haiti, India, and Indonesia. In perfumery, it's the roots that are valued for their aromatic compounds, producing a unique oil that is both earthy and fresh.
Burberry's Hero eau de toilette is a great pick for a classic, everyday cologne. It's masculine and woody, with base notes of cedarwood. Add a burst of freshness at the top from bergamot and juniper, and the result is crisp, deep, and a little spicy. Fragrance Family Woody, spicy Notes Bergamot, juniper, black pepper, Atlas cedar, Virginia cedar, Himalayan cedar Sizes 1.6 oz, 3.3 oz, 5 oz
I first became aware of fragrance layering while traveling in the Middle East, where it is deeply rooted in perfume culture, and after talking with people and friends from the region who shared their knowledge with me. After launching the brand, many customers started to ask me how to layer Maison Crivelli perfumes altogether, and I started to look at the different combinations which could work well.
We've gone on and on about how much we love Cremo's eau de toilette sprays, and to sum it up, they're just as high quality as much more expensive designer colognesbut they all cost less than $25. This bright and fresh Italian Bergamot scent is a fan favorite (and my dad's go-to fragrance). It blends citrusy notes of bergamot and neroli with fresh vetiver for an elevated and long-lasting scent. Fragrance Family Fresh, citrus Notes Italian bergamot, neroli blossom, fresh vetiver Sizes 3.4 fl oz
