#tiktok-live
#tiktok-live

Growth hacking

TikTok's "Doing Everything I Said I Would" Trend Will Inspire You To Finally Do The Thing

London startup

TikTok and Visa launch debit card to speed payouts to UK creators

fromwww.marketingdive.com

Social media marketing

Favoured's TikTok Trend Report - 21/01/2022

Marketing tech

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok lets users add relevant keywords to metadata

TikTok now allows creators to manage keywords for their videos, enhancing content discovery and audience alignment.

Film

fromLAist

6 hours ago

Hollywood's new word of mouth: TikTok sustains the buzz after opening weekend

Fan-made TikToks can sustain a movie's success beyond opening weekend, outperforming traditional marketing strategies.

Growth hacking

fromBustle

TikTok's "Doing Everything I Said I Would" Trend Will Inspire You To Finally Do The Thing

The 'doing everything I said I would' trend on TikTok inspires people to take action on their goals and dreams.

London startup

TikTok and Visa launch debit card to speed payouts to UK creators

TikTok and Visa launched a debit card for UK content creators to quickly access earnings from TikTok Live, addressing cashflow issues.

Favoured's TikTok Trend Report - 21/01/2022

TikTok Shopping offers businesses tools to engage users and enhance sales through creative content and exclusive offers.

fromwww.marketingdive.com

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.

Google is rolling out a fully customizable Multiview in YouTube TV and testing new YouTube Live ads

YouTube TV introduces customizable Multiview and side-by-side ads for live streams, enhancing user experience during sports and monetization.

fromAdExchanger

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.

from9to5Google

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.

Google confirms side-by-side ads are here for YouTube mobile

YouTube has introduced side-by-side ads for livestreams on mobile, muting audio during ad breaks to maintain video visibility.

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.

fromEMARKETER

When kids want to watch their favorite creators, they go to YouTube

YouTube is the leading platform for US children across all demographics.

fromFast Company

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.

from9to5Google

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.

Google confirms side-by-side ads are here for YouTube mobile

YouTube has introduced side-by-side ads for livestreams on mobile, muting audio during ad breaks to maintain video visibility.

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.

fromEMARKETER

When kids want to watch their favorite creators, they go to YouTube

YouTube is the leading platform for US children across all demographics.

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.

US Elections

fromEurasia Review

Social Media Now Decides Who Wins - OpEd

The 2026 Tamil Nadu election is a production focused on shaping perceptions rather than informing voters.

fromInc

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.

fromNew York Post

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.

#instagram

fromThe Verge

Mobile UX

Instagram has launched another Snapchat clone

Photography

Instagram tests a new 'Instants' app for sharing disappearing photos | TechCrunch

Mobile UX

Instagram is rolling out a new app that's a mix of Snapchat and BeReal

Instagram improves Insights UI, adds new metrics

Instagram updated its content metrics with an improved Insights UI, making it easier for creators to access key performance data.

Instagram brings simplified AI video to Edits

Instagram integrates AI tools for video generation from text prompts, enhancing user creativity without recording video.

Meta launches Instagram spinoff Instants as a standalone app

Instagram is launching Instants, a Snapchat-like app for sharing temporary, unedited photos to engage younger audiences.

Mobile UX

fromThe Verge

Instagram has launched another Snapchat clone

Instagram is testing a new app called Instants for Snapchat-like photo sharing with disappearing media features.

Photography

Instagram tests a new 'Instants' app for sharing disappearing photos | TechCrunch

Instagram is testing a new app called Instants for sharing disappearing photos that focus on real-life snapshots and casual connections.

Mobile UX

Instagram is rolling out a new app that's a mix of Snapchat and BeReal

Instagram launched a new app called 'Instants' in Italy for sharing disappearing photos that last 24 hours.

Instagram improves Insights UI, adds new metrics

Instagram updated its content metrics with an improved Insights UI, making it easier for creators to access key performance data.

Instagram brings simplified AI video to Edits

Instagram integrates AI tools for video generation from text prompts, enhancing user creativity without recording video.

Meta launches Instagram spinoff Instants as a standalone app

Instagram is launching Instants, a Snapchat-like app for sharing temporary, unedited photos to engage younger audiences.

more#instagram

fromwww.npr.org

How TikTok is driving American expats to Southeast Asia

"Life in America was pretty unfulfilling and pretty stressed out. Like most folks, just in a rat race."

US news

Psychology

The psychic generation: why do a third of gen Z believe they have extrasensory perception?

30% of Gen Z believe they are psychic, attributing their experiences to heightened sensitivity rather than actual extrasensory perception.

Relationships

fromBustle

TikTok's Viral "Rock & Star" Dating Theory Makes So Much Sense

The best relationships are formed between a rock and a star, providing balance and support.

The 10 Most Exciting Summer 2026 TV Shows

Streaming platforms are releasing major titles and experimental shows during summer, continuing a tradition from broadcast television's heyday.

fromTech Times

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.

Television

fromInverse

1 hour ago

The 10 Most Exciting Summer 2026 TV Shows

Streaming platforms are releasing major titles and experimental shows during summer, continuing a tradition from broadcast television's heyday.

fromTech Times

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.

more#streaming

Film

Gen Z to the rescue! Zoomers are ditching doomscrolling and saving cinema

Generation Z is leading a cinema revival, with 2026 projected to be the best year for global box office since the pandemic.

MrBeast is plotting a move into 'AI-native entertainment'

MrBeast seeks a leader to create AI-native productions, making AI the foundation of content creation at Beast Industries.

Duolingo dials back its 'unhinged' marketing

Duolingo is shifting its marketing strategy from absurdist humor to a more balanced approach, focusing on user-generated content and creator partnerships.

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.

fromYahoo Finance

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

fromAol

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

fromwww.benzinga.com

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.

fromYahoo Finance

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

fromAol

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.

'Clipping' on social media makes me wonder what's real and what isn't

The internet is filled with undetectable fake content, making it increasingly difficult to identify authenticity.

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.

fromDigiday

fromThe Business of Fashion

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.

Marketing

Meet the Next Generation of Influencers

fromForbes

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.

fromDigiday

fromThe Business of Fashion

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.

Marketing

Meet the Next Generation of Influencers

more#creator-economy

fromThe New Yorker

A.I. Is Making Influencing Even Faker

A.I. enables users to create and monetize alternate identities on social media, reshaping influencer culture.

fromDigiday

1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromwww.independent.co.uk

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.

fromokmagazine.com

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.

fromThe Hollywood Reporter

2 weeks ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

fromVogue

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.

Music production

TikTok introduces full-song Apple Music streams to app

TikTok now allows Apple Music users to play full songs in-app instead of 30-second previews, enhancing music discovery and engagement while supporting artist payments.

#threads

Threads is adding Live Chats to boost real-time engagement | TechCrunch

Threads is launching Live Chats for real-time conversations during events, starting with the NBA Playoffs.

1 week ago

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

Threads is adding Live Chats to boost real-time engagement | TechCrunch

Threads is launching Live Chats for real-time conversations during events, starting with the NBA Playoffs.

1 week ago

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

more#threads

fromInc

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.

fromCassius Life

A.I.-Generated Fake Influencers Are Pushing Pro-Trump Messaging On TikTok

Artificially generated influencers are spreading pro-Trump messages on social media, posing as real users ahead of the midterm elections.

fromAdExchanger

TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.

Privacy professionals

Tech industry

fromForbes

Creators And Brands Sound Off On The New 'U.S. TikTok'

TikTok's transition to a majority U.S.-owned entity coincided with platform disruptions—reduced reach, missing analytics, stalled commerce, and payment issues—undermining creator and brand confidence.

fromThe Drum

Creators everywhere: the rise of influencers and creative collaboration

Transparent disclosures emerge as critical for creator partnerships, ensuring compliance with evolving regulations impacting the influencer marketing space and protecting both brands and creators from legal complications.

Podcast

fromThe Independent

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.

fromCNET

TikTok and Tubi Partner to Bring More of Your Favorite Creators to TV Screens

TikTok and Tubi are expanding their partnership through the Creatorverse Incubator, enabling selected TikTok creators to develop their viral content into original scripted and unscripted series on Tubi's platform.

fromUSA TODAY

Gen Z pulling back from social media, except TikTok, survey finds

Gen Z is reducing social media engagement and posting while increasing 'lurking' behavior, yet remains heavily dependent on TikTok despite distrust of the platform.

3 weeks ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.

Social media marketing

fromAxios

Clean your feed: Dodge TikTok's powerful algorithm

TikTok's algorithm learns from viewing behavior rather than explicit likes, and users can reduce its influence by using the Following feed, actively flagging unwanted content, and searching for desired videos.

fromThe Drum

TikTok rolls out data-based targeting tools for brands. Here's what you need to know

TikTok expanded Promote with new targeting options and profile- and message-focused CTAs to help small businesses and creators boost organic reach and customer engagement.

Four Ways Influencer Marketing on TikTok Will Evolve in 2023

Creator-led TikTok campaigns surged 300% year-over-year in 2022, with brands increasingly centering creators in marketing strategies rather than treating them as secondary promotional tools.

How TikTok is redefining the way we search

Young people increasingly use TikTok and Instagram instead of Google to search for businesses and places, with 40% of US teens aged 18-24 preferring social platforms for restaurant discovery.

#tiktok-algorithm

fromBusiness Matters

Social media marketing

What the TikTok Algorithm Looks for Before Pushing Your Video

fromParle Mag

Social media marketing

Understanding TikTok Audience Growth in 2026

fromBusiness Matters

Social media marketing

What the TikTok Algorithm Looks for Before Pushing Your Video

fromParle Mag

Social media marketing

Understanding TikTok Audience Growth in 2026

more#tiktok-algorithm

fromParle Mag

Why Short-Form Content Is Changing the Entertainment Industry

Short-form video dominates discovery, launches careers, and reshapes entertainment consumption toward rapid, mobile, easily shared, and constantly refreshed content.

fromSocial Media Today

TikTok Announces 'TikTok Live Fest' Event

TikTok has announced its latest TikTok LIVE event, which will feature major Hollywood stars, alongside emerging TikTok talent, in a big-time showcase of some the app's top performers. "From electrifying musicians to show-stopping dancers, these creators will showcase their signature style, adding more unforgettable LIVE moments to the evening." At Global LIVE Fest in Las Vegas, TikTok LIVE will spotlight the winning global creators from the last two months, celebrating their accomplishments on the glamorous Planet Hollywood stage.

Social media marketing