#video-game-monetization

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#gaming-industry
Social media marketing
fromThedrum
35 minutes ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Social media marketing
fromThedrum
35 minutes ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
fromGamesBeat
9 hours ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Video games
fromKotaku
36 minutes ago

Clash Of Clans Confuses Players With New Feet Pic Item

Clash of Clans introduces a bizarre microtransaction featuring decorative feet for $2 each, sparking confusion and mixed reactions among players.
Media industry
fromObserver
8 hours ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Vue
fromGadgets 360
10 hours ago

GeForce Now Explained: What Is It, Features, Subscription Plans and More

Nvidia GeForce Now launches in India, enabling cloud gaming without high-end hardware through streaming from powerful remote servers.
Poker
fromFuturism
1 day ago

More Than Half of Men Aged 18 to 49 Have Already Fallen Into Online Sports Betting

Sports betting has surged in popularity since 2018, raising concerns over addiction and financial issues among Americans.
#advertising
Marketing tech
fromDigiday
18 hours ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
fromAol
2 months ago
Video games

What Roblox Needs to Prove in 2026

Roblox must prove advertising can scale without hurting engagement and convert platform strength into sustainable economics and operating leverage.
Marketing tech
fromDigiday
18 hours ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
UK politics
fromBusiness Matters
1 day ago

Britain's gaming industry needs a power-up or risks losing its crown to France, Ireland and Australia

Britain's video games industry risks losing talent and intellectual property to overseas rivals without improved tax and investment incentives.
Business
fromKotaku
1 day ago

Epic's Head Of HR Is Out Less Than A Month After Mass Layoffs

Epic Games has parted ways with chief people officer Monika Fahlbusch following mass layoffs affecting over 1,000 employees.
fromKotaku
2 days ago

Steam Adding 30-Day Lowest Price Feature, According To Leak

Dataminers found code referencing 'Price History' and '30-Day Low,' suggesting Valve plans to implement a feature showing a game's lowest recent price, helping users avoid overpaying.
Games
fromThe Jerusalem Post | JPost.com
2 days ago

US gaming company sues Israeli game developer | The Jerusalem Post

Skillz alleges that Papaya misrepresented its games by using bots, which created unfair competition and caused damages amounting to hundreds of millions of dollars. Skillz's attorneys argue that the company's financial decline is directly linked to Papaya's actions, claiming that had Papaya disclosed its use of bots, it would not have been able to capture Skillz's customers and market share.
Intellectual property law
Web design
fromTheStreet
2 days ago

PayPal turns Canva designs into payment machines

PayPal Payment Links are now integrated in Canva, allowing instant payments from designs without needing a separate e-commerce platform.
Online learning
fromeLearning Industry
2 days ago

What Is Immersive Learning In Corporate Training? Examples, Benefits, And Strategies

Immersive learning enhances corporate training by providing realistic, interactive experiences that improve engagement and on-the-job performance.
London startup
fromBusiness Matters
4 days ago

Government doubles down on gaming with 30m funding package as sector eyes global growth

The UK government has launched a £30 million funding initiative to support the video games sector, including a £28.5 million UK Games Fund.
Growth hacking
fromEntrepreneur
5 days ago

Commercialization Isn't the Same as Sales Growth - Here's How

Sales are a function, while commercialization is a system of decisions that defines sustainable business growth.
Video games
fromKotaku
1 day ago

Arc Raiders Death Spiral Is A Problem Other Games Would Kill For

Arc Raiders has seen a significant decline in player numbers, while the Call of Duty movie is set for release on June 30, 2028.
#youtube
fromTech Times
2 days ago
Online marketing

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

fromTechCrunch
3 days ago
Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

Online marketing
fromAndroid Authority
4 days ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Media industry
fromAdExchanger
17 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Online marketing
fromTech Times
2 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Social media marketing
fromTechCrunch
3 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromAndroid Authority
4 days ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Marketing tech
fromTheWrap
1 day ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
#gta-online
Poker
fromWGB
4 days ago

GTA Online Is Bringing In Around Half A Billion Dollars Per Year

GTA Online generates approximately $498.8M annually, significantly outperforming Red Dead Online's $26.4M.
Video games
fromKotaku
2 days ago

GTA 6's Biggest Competition Is GTA Online

GTA Online generates over $1 million daily, raising questions about its future as GTA 6 approaches release.
Poker
fromWGB
4 days ago

GTA Online Is Bringing In Around Half A Billion Dollars Per Year

GTA Online generates approximately $498.8M annually, significantly outperforming Red Dead Online's $26.4M.
Video games
fromKotaku
2 days ago

GTA 6's Biggest Competition Is GTA Online

GTA Online generates over $1 million daily, raising questions about its future as GTA 6 approaches release.
#retail-media
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Video games
fromKotaku
1 day ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
Media industry
fromDigiday
1 day ago

Media Briefing: The 'SaaS-pocalypse' is spreading to publishers

AI tools are enabling publishers to create custom software, shifting the conversation from buying to building software solutions.
Marketing tech
fromExchangewire
1 day ago

AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results

AdPlayer.Pro's Q1 2026 results showcase new features enhancing video ad performance and plans for expansion in the CTV ecosystem.
Poker
fromKotaku
3 days ago

GameStop Is Taking Pokemon Card Gambling To The Masses

GameStop will launch its digital Power Packs program for trading cards to the general public on April 15, 2026.
Marketing
fromAdExchanger
3 days ago

When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method | AdExchanger

Programmatic audio includes in-store audio, which can influence sales but faces challenges with attribution and customer listening habits.
#elon-musk
Video games
fromGadgets 360
7 hours ago

Marathon Review: Bungie's Slick FPS Is One of the Best Shooters in Years

Marathon by Bungie offers a hardcore, immersive shooter experience but may lack broad appeal due to its complexity and niche design.
#amazon-luna
Games
fromThe Verge
1 week ago

Amazon Luna axes third-party game purchases

Amazon Luna will restrict access to only its subscription games, removing third-party purchases and subscriptions by June 2026.
Video games
fromEngadget
1 week ago

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.
Games
fromThe Verge
1 week ago

Amazon Luna axes third-party game purchases

Amazon Luna will restrict access to only its subscription games, removing third-party purchases and subscriptions by June 2026.
Video games
fromEngadget
1 week ago

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.
Marketing tech
fromInc
2 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Online marketing
fromPCMAG
3 days ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.
#game-pass
Video games
fromKotaku
1 day ago

Ex-PlayStation Exec Calls The Outlook For Xbox Game Pass 'Grim'

Game Pass faces scrutiny over its sustainability and pricing amid mixed industry opinions on its impact on game development.
Video games
fromWGB
4 days ago

Xbox Boss Admits Game Has Become "too expensive", Hints At Big Changes To The Service

Asha Sharma plans to make Game Pass more flexible and potentially cheaper, addressing concerns about its current pricing model.
Video games
fromKotaku
4 days ago

Even Xbox's New Boss Thinks Game Pass Is Too Expensive

Game Pass prices have doubled, prompting a need for a more flexible and valuable subscription model according to Microsoft Gaming CEO Asha Sharma.
Video games
fromKotaku
1 day ago

Ex-PlayStation Exec Calls The Outlook For Xbox Game Pass 'Grim'

Game Pass faces scrutiny over its sustainability and pricing amid mixed industry opinions on its impact on game development.
Video games
fromWGB
4 days ago

Xbox Boss Admits Game Has Become "too expensive", Hints At Big Changes To The Service

Asha Sharma plans to make Game Pass more flexible and potentially cheaper, addressing concerns about its current pricing model.
Video games
fromKotaku
4 days ago

Even Xbox's New Boss Thinks Game Pass Is Too Expensive

Game Pass prices have doubled, prompting a need for a more flexible and valuable subscription model according to Microsoft Gaming CEO Asha Sharma.
Marketing
fromForbes
4 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
#gaming
fromThedrum
2 days ago
Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

Video games
fromThedrum
2 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromwww.theguardian.com
2 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Marketing tech
fromExchangewire
3 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
fromTechCrunch
5 days ago

X says it's reducing payments to clickbait accounts | TechCrunch

Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.
Social media marketing
#epic-games-store
Video games
fromKotaku
2 days ago

Players Use Epic For Freebies But Then Just Go Back To Steam

Epic Games Store is popular for free games but struggles to compete with Steam and faces criticism for rushed projects.
Video games
fromKotaku
2 days ago

Players Use Epic For Freebies But Then Just Go Back To Steam

Epic Games Store is popular for free games but struggles to compete with Steam and faces criticism for rushed projects.
Games
fromwww.theguardian.com
2 weeks ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Marketing tech
fromThe Hollywood Reporter
3 days ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
#roblox
Video games
fromThe Verge
4 days ago

Roblox has games again

Roblox is returning to using the term 'games' instead of 'experiences' to better resonate with users and reflect its platform.
Video games
fromThe Verge
4 days ago

Roblox has games again

Roblox is returning to using the term 'games' instead of 'experiences' to better resonate with users and reflect its platform.
Marketing tech
fromMobile World Live
3 days ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
Marketing tech
fromDigiday
4 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Video games
fromWGB
3 days ago

Starfield Sales On PS5 Don't Look Great

Starfield sold 140k copies on PlayStation, generating $7.7 million, but overall sales are underwhelming compared to expectations for a major title.
#fortnite
Games
fromKotaku
3 weeks ago

Fortnite's New Peak Skin Costs Twice As Much As The Indie Game

Fortnite's new Peak-themed skin costs over twice the price of the actual game on Steam.
Games
fromwww.bbc.com
1 month ago

Fortnite-maker raising in-game currency prices 'to help pay the bills'

Epic Games is increasing V-Bucks prices starting March 19 to cover rising operational costs, while reducing battle pass prices and removing bonus currency rewards.
Video games
fromKotaku
3 weeks ago

Fortnite Removing Less Popular Modes Like Rocket Racing

Fortnite's declining popularity leads to layoffs and the removal of three game modes by Epic Games.
Games
fromKotaku
3 weeks ago

Fortnite's New Peak Skin Costs Twice As Much As The Indie Game

Fortnite's new Peak-themed skin costs over twice the price of the actual game on Steam.
Games
fromwww.bbc.com
1 month ago

Fortnite-maker raising in-game currency prices 'to help pay the bills'

Epic Games is increasing V-Bucks prices starting March 19 to cover rising operational costs, while reducing battle pass prices and removing bonus currency rewards.
Video games
fromKotaku
3 weeks ago

Fortnite Removing Less Popular Modes Like Rocket Racing

Fortnite's declining popularity leads to layoffs and the removal of three game modes by Epic Games.
Poker
fromBusiness Matters
1 month ago

How Crash-Style Gaming Platforms Are Driving Digital Revenue

Crash-style games generate substantial revenue through rapid game cycles, minimal operating costs, and high player engagement driven by simple mechanics and fast-paced gameplay.
#game-development
Video games
fromApp Developer Magazine
3 days ago

Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines

Ludo.ai's new API and Model Context Protocol streamline game asset creation, enhancing workflow efficiency for developers and studios.
Video games
fromKotaku
2 weeks ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Video games
fromApp Developer Magazine
3 days ago

Ludo.ai Unveils API and MCP Beta to Power AI Game Asset Pipelines

Ludo.ai's new API and Model Context Protocol streamline game asset creation, enhancing workflow efficiency for developers and studios.
Video games
fromKotaku
2 weeks ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Video games
fromKotaku
3 days ago

Disney Removes A Bunch More Games From Steam With No Warning

Disney has removed over 29 games from Steam without warning, raising concerns about potential exclusivity with Epic Games.
#xbox
Video games
fromGadgets 360
3 days ago

Game Pass Has Become 'Too Expensive', New Xbox Chief Says in Leaked Memo

Xbox Game Pass pricing is being reconsidered as it has become too expensive for players, prompting a need for better value.
Video games
fromEngadget
4 days ago

Xbox CEO called Game Pass 'too expensive for players' in a leaked memo

Asha Sharma acknowledges Game Pass pricing issues and plans to evolve it for better value and flexibility.
Video games
fromGadgets 360
3 days ago

Game Pass Has Become 'Too Expensive', New Xbox Chief Says in Leaked Memo

Xbox Game Pass pricing is being reconsidered as it has become too expensive for players, prompting a need for better value.
Video games
fromEngadget
4 days ago

Xbox CEO called Game Pass 'too expensive for players' in a leaked memo

Asha Sharma acknowledges Game Pass pricing issues and plans to evolve it for better value and flexibility.
Social media marketing
fromForbes
4 weeks ago

Meta Offered Creators Cash-Here's How They Responded

Meta's 'Creator Fast Track' program offers guaranteed payments to attract creators from other platforms to post on Facebook.
Video games
fromWGB
6 days ago

Microsoft Might Be Considering Removing Call Of Duty From Game Pass

Microsoft may remove Call of Duty from Game Pass due to its impact on revenue and traditional sales.
Games
fromReadWrite
1 month ago

Valve disputes claims loot boxes violate gambling laws

Valve defends loot boxes as collectible products rather than gambling, arguing cosmetic-only items provide no competitive advantage while claiming to have blocked over one million accounts linked to gambling activity.
Video games
fromGamesBeat
2 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Social media marketing
fromMashable
1 month ago

X is reinventing its Creator Subscriptions. Here's what to know.

X launches Creator Subscriptions 2.0 with exclusive threaded content, subscriber-only feed posts, and enhanced creator tools to monetize audiences directly on the platform.
Marketing
fromBusiness Matters
2 months ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Video games
fromThe Verge
1 month ago

Live-service games are a mess

Live-service games represent a new entertainment model focused on continuous content delivery, with Fortnite as the dominant success story, while most competitors have failed despite industry-wide pursuit of similar profitability.
fromAndroid Police
2 months ago

I played 50 terrible games to find the only way to make mobile ads work

During my week-long binge, I played games that paused their own tutorials to run ads. I saw endless fake X icons and banners that hid the close button under the iPhone's Dynamic Island. Now, I'm not against ads, but I hate it when they feel like a penalty. I'm a gamer, and from what I've seen, PC and console games integrate ads much better. If mobile devs followed suit, mobile games might finally climb out of the mess they're in.
Marketing tech
fromKotaku
1 month ago

Game Devs React To Valve's Boast Of How Few Profit On Steam

Steam's chart was designed to communicate that more games than ever are seeing revenue of over $100,000 per year. This, were it so clear cut, would be splendid news. According to the chart, in 2020 just 3,000 games "earned" $100k, but by 2025 that number had reached 5,863. Let's call it 6,000 for ease. That means twice as many games are hitting this figure compared to five years ago.
Video games
Marketing tech
fromThe Drum
2 months ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
Video games
fromKotaku
1 month ago

NBA 2K26 Coming To GTA+ Soon As Rockstar's Subscription Service Expands

NBA 2K26 is being added to GTA+ subscription for a limited time from March 10 to April 20, with a bonus content pack and 20-percent discount for subscribers who want to keep it.
#cloud-gaming
fromwww.bbc.com
1 month ago

Is 70 becoming harder to justify? The rise of cheaper blockbuster games

In the UK, 70 may not gurantee quality, but it tends to mean you are getting a blockbuster or "AAA" - a big-budget game made by a large team, built around cutting-edge graphics, sprawling worlds and dozens of hours of gameplay. In 2025 Nintendo set a new benchmark for game prices when it listed major Switch titles such as Mario Kart World at 74.99 (launching in the US at $79.99).
Video games
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