Online marketing

Online marketing

Dubb's Grub is a Digital Marketing Specialist. What began as a food page has now evolved into a full-fledged digital marketing business.

If you're a fan of online gaming who loves snagging exciting perks, the GameZone promo is definitely worth your attention. Whether you're playing from the cozy comfort of home or enjoying some gaming fun while on the move, GameZone keeps the thrill alive with promos that add extra value to every tap, spin, and bet you make. Right now, one of the hottest promos on the platform is the EKYC Rewards-where you can claim a quick ₱20 bonus just by

Buffer now supports scheduling for YouTube Shorts - yay! It's really easy and free. Follow these simple steps to share your videos. Step 1: Connect your YouTube account to your Buffer account Open up your Buffer account on a desktop or your app to get started - and if you don't have one, sign up here. Step 2: Select the "Add Channels" button on the bottom left-hand side of your dashboard. You have the option to connect to a variety of social platforms and marketing channels within Buffer.

Bookstores and record shops have always been more than places to buy products. They are cultural touchstones, gathering spaces, and outlets for discovery. Yet in today's digital economy, even the most beloved independent shops face a significant challenge: how to attract and retain customers in an era dominated by search engines, algorithms, and online shopping giants. While foot traffic and word of mouth remain important, the businesses that thrive are those that understand how to integrate traditional strengths with modern digital visibility.

Payoffs from traditional SEO tactics used to be huge. Now, AI has effectively given everyone access to unlimited, personalized knowledge on a diverse set of channels, and Google Search is losing users to AI search engines like ChatGPT. The once reliable marketing playbook has officially been disrupted. You can no longer count on one distribution channel, like search, to do all of the work for you.

Local businesses face a new challenge in 2025: how to stand out in a digital-first marketplace where global companies, national chains, and online retailers compete for the same customers. The shift in consumer behavior is undeniable. Whether someone is looking for "coffee near me," "best Italian restaurant in Brooklyn," or "dispensary open late in Albany," their first instinct is to search online. Those searches are the gateway to revenue, and geo-targeted SEO content has become the most effective way to convert them into loyal customers.

Digital tools have helped to level the playing field: 82% of small businesses attribute their revenue growth directly to digital ads, and 79% say these tools help them compete with much larger companies. Through tools like Google Ads, Business Profile and Merchant Center, we can bring the best of AI to support these businesses by streamlining their advertising efforts and helping them to stand out to customers.

Your website sits buried on page two of Google results while competitors capture the traffic you deserve. You're losing potential customers every day. The problem isn't always your content or your business, it's that you're not using the right tools to optimize for search engines. Most business owners think SEO requires expensive third-party subscriptions or technical expertise. But the best website builders pack powerful optimization tools right into the platform. These integrated solutions can transform your search visibility without breaking the bank.

Your beautifully designed email just landed in someone's inbox. They tap to open it on their phone, and... the text is microscopic, the buttons are impossible to click, and half the content is cut off. Within seconds, they've deleted it and maybe even unsubscribed. Sound familiar? 85% of people access their email on mobile, making mobile-friendly design absolutely critical for email marketing success. If your emails aren't optimized for smartphones and tablets, you're essentially throwing away two-thirds of your potential engagement.

In today's competitive online marketing era, video lookbooks are a necessary tool for brands to establish their identity and promote their products. While an aesthetically pleasing lookbook grabs attention, a quality voiceover can be the most influential aspect, turning a quiet showcase into a memorable, engaging story. It's a frequently neglected resource that extends beyond mere narration, offering a straightforward and compelling vehicle for engaging with your audience.

For decades, a great reputation was built by word-of-mouth, a fleet of clean trucks, and an ad in the local phone book. But today, the "town square" where your reputation is built and discussed has moved online. Your potential customers are on social media every single day, and if you're not there to be a part of the conversation, you are invisible. This is where a smart, local social media strategy becomes your most powerful asset.

As a fitness professional, you are driven by a genuine passion for helping people live healthier, stronger, and more confident lives. Your marketing is an extension of that passion, a way to share your expertise and inspire potential clients to take the first step on their own fitness journey. But in our enthusiasm to share the incredible benefits of fitness, it's crucial to remember that health and wellness advertising is a regulated industry.

This site is being rejected by adsense 2 times with a low value content message while the custom domain was on blogger, but now I move the domain to WordPress and design the site well. And reapply for adsense again but still get rejected this time. But the most frustrating issue is that the rejection did not come with a clear message.

Roblox is a gaming platform that many investors know well. It has 112 million daily active users (DAUs) and one of the most engaged audiences in digital media. Players don't just log in casually; they spend hours building, playing, and socializing in Roblox's virtual worlds.

You had the perfect story idea, a limited-time offer, and your audience was active. But by the time you posted, half your viewers had logged off. That timing gap? It's where opportunities quietly disappear-unless you schedule Instagram stories ahead to match peak audience activity. Instagram Stories are essential in driving engagement and conversions, but only if your content shows up when your target audience is all logged in and active.

Roundups are all the rage right now, and multiple platforms seem to love them. While this might be news to some, it's not news to me - I've been posting mainly roundups since early 2023, and had a lot of success doing it. What started as a way to supplement the income from my recipes has turned into my main strategy for content creation and revenue generation.

Last year I wrote an editorial in which I stated that I block every single advertisement on YouTube. And, despite being a writer whose income depends upon advertising, I was not - and am not - ashamed of these actions. The reasons are many, but basically, YouTube has typified " enshittification." Making a platform worse, then charging to make it better again, is something everyone resents.

Most people jump right in. They choose a theme, browse around for awesome plugins, set up Mailchimp and do all this other... stuff, before they sit down and think it through. I've learned that when you do this, it's easy to end up with a really pretty blog....with very few readers. When I joined Canva a couple months ago,instead of writing a word or improving the blog's design, I spent the first month simply building a strategy.

I'm a LinkedIn ghostwriter, which means I write personal LinkedIn posts for other people in their unique voice. Nobody knows I'm the writer behind the post. Today, CEOs, executives, entrepreneurs, and consultants are also building their online presence and vying for attention, particularly on LinkedIn. That's where the ghostwriter comes in. According to LinkedIn, 82% of consumers are more likely to trust a company whose CEO and leadership team are active on social media, and 77% are more likely to buy from such a company.

Since the start of this year, the discounter has been testing a customer-centric strategy that takes the focus off the Aldi brand. While some of the company's social posts still showcase the Aldi colors, logo and other marquee elements, many now simply riff off social media trends and culturally significant moments to attract viewer attention, Aldi U.S. Marketing Director Katherine Sodeika said in an interview.

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Google EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and refers to a set of signals used to assess a website's content. Google sets these signals to ensure it promotes only the best and most credible content, especially in niches that are either connected to people's well-being or require special knowledge. Emitting SaaS authority signals is pivotal for traditional search and SEO AI optimization. To get featured in AI Overviews, you must have a website that appears credible and trustworthy.

Over the years, we've seen that people increasingly use Google to search for helpful content on Reddit to find product recommendations, travel advice and much more. We know people find this information useful, so we're developing ways to make it even easier to access across Google products. This partnership will facilitate more content-forward displays of Reddit information that will make our products more helpful for our users and make it easier to participate in Reddit communities and conversations.

During the Made on YouTube 2025 event, the company introduced a slew of new AI tools and features that aim to help creators streamline their process and help with engagement. Starting with YouTube's Shorts, Google is implementing its DeepMind Veo 3 Fast generative tool that can create backgrounds on short clips with sound. That includes tools for motion and restyle, prop additions in scenes, AI edits that turn raw footage into a draft video and speech-to-song functionality that converts dialogue into a soundtrack.

Unlike our traditional video view objective, which optimizes for shorter, 2-second views, 6-second Engaged Video Views goes deeper. It's a new, optimized billing and delivery option that ensures your video ads are shown to users who are likely to watch to completion or for at least 6 seconds. This is all about maximizing meaningful interactions and ensuring your ad spend is driving real results.

YouTube announced a batch of upcoming features during its "Made on" event today, some of which are focused on giving creators new ways to make money on the platform. You can check out more information about upcoming updates for livestreaming and AI features in our other posts, but there are a few other monetization changes coming in the future that could give viewers new ways to find products online and switch up the ads you see linked out by creators.