Youth 4 Youth was built by players who are currently living the journey. We're taking the doors we've walked through and holding them open for the next generation.
Duolingo is confident that it can find ways to grow its subscriber base without adding more friction to its free tiers. Only about 10% of the language learning app's active monthly users pay for its services. Adding friction to the free experience has been the fastest way for Duolingo to increase monetization, but it came at the expense of daily active user growth.
Mobile game developers have largely been locked into app store distribution as the primary way to reach players. RCS games live in the messaging inbox, the stickiest surface on mobile, where people are already spending huge amounts of time talking to friends and family. We're building on an interaction pattern people already use every day.
Reddit has published its latest performance update, with the platform adding another 5 million daily active users, while it's also posted a strong revenue result for Q4. And as it continues to optimize for AI search, both on and off platform, it's engaged, expert communities could help to boost the platform as a key source of information. Unless, that is, Reddit ends up pricing too many LLM projects out of the market.
The Learning Management System (LMS) market is crowded, competitive, and increasingly mature. New platforms launch every year, feature sets continue to converge, and buyers face no shortage of options. Yet, despite these conditions, a subset of LMS companies continues to grow significantly faster than the rest, often by implementing effective business growth strategies. This growth is not accidental. It is directly related to the changes in the L&D market. Specifically, the focus has changed.
In 2026, we are deliberately prioritizing user growth and teaching better. We'll focus on improving the free learner experience to grow word of mouth and feed our next user growth engines like chess, math and music, even though that moderates near-term financial growth.
OpenAI's new LLM has revolutionized AI and opened up new possibilities for marketers. Here's a look at how three big-name brands have embraced the technology. In March, the AI lab OpenAI released GPT-4, the latest version of the large language model (LLM) behind the viral chatbot ChatGPT. Since then, a small number of brands have been stepping forward to integrate the new-and-improved chatbot into their product development or marketing efforts. To a certain extent, this has required some courage.