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#marketing #social-media #consumer-behavior #digital-marketing #influencer-marketing #creator-economy
#beauty-industry
Marketing
fromVogue
2 days ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromMiami Herald
3 days ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
Marketing
fromVogue
2 days ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromMiami Herald
3 days ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
more#beauty-industry
#ai
more#ai
Graphic design
fromAxios
1 day ago

"Digital fantasy"; AI hair, makeup put perfection further out of reach

AI-generated content creates unrealistic beauty standards and challenges for artists in the beauty industry.
#ai-influencers
Fashion & style
fromThe Independent
7 hours ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
7 hours ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Social media marketing
fromMail Online
5 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Fashion & style
fromThe Independent
7 hours ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
7 hours ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Social media marketing
fromMail Online
5 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
more#ai-influencers
#coachella
more#coachella
UX design
fromMedium
3 hours ago

Rethinking the shape of design teams in an AI world

Organizations must adopt a dual transformation model to balance innovation and foundational mastery in design processes disrupted by AI.
#creator-economy
fromHubspot
1 day ago
Growth hacking

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

fromForbes
1 day ago
Media industry

Unilever's 300,000 Creators Signals a Founder-Led Consolidation

Social media marketing
fromTheankler
4 days ago

The Next Job Pivot: Professionals Becoming Creators - and Cashing In

A new tier of content creators is emerging, supporting themselves with niche audiences and expertise, reshaping the creator economy.
fromWWD
1 month ago
Social media marketing

Why Influencer Brands Are Taking Over Beauty Again

Growth hacking
fromHubspot
1 day ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Media industry
fromForbes
1 day ago

Unilever's 300,000 Creators Signals a Founder-Led Consolidation

Unilever's shift to creator-led content signals the creator economy's transition into an acquirable asset class.
Social media marketing
fromTheankler
4 days ago

The Next Job Pivot: Professionals Becoming Creators - and Cashing In

A new tier of content creators is emerging, supporting themselves with niche audiences and expertise, reshaping the creator economy.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
more#creator-economy
fromwww.businessinsider.com
2 days ago

Bath & Body Works says it can't compete without Amazon

"It's actually difficult for us to take share without being on Amazon, because they are so large in our category," Heaf said.
E-Commerce
Media industry
fromObserver
1 day ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Wellness
fromBuzzFeed
1 day ago

"It's Paid For Itself Over And Over": 23 Things People Bought That Help Them Save Money

Investing in practical items can lead to significant savings and improved quality of life.
Data science
fromMarTech
1 day ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
Digital life
fromBustle
1 day ago

You Can Pry This Cheugy Millennial Habit From My Cold, Dead Hands

Millennials prefer making big purchases on larger screens due to trust issues with mobile devices.
Bicycling
fromEntrepreneur
1 day ago

His Business Sells a Nostalgic Childhood Hobby That Gets Kids Off Screens. It's On Track for $12 Million This Year: 'Absolutely Life-Changing.'

Loveland's children's bike business, Early Rider, focuses on balance bikes and achieved $10 million in revenue last year, aiming for $12 million this year.
Social media marketing
fromThedrum
1 day ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
#consumer-behavior
E-Commerce
fromEntrepreneur
5 days ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
E-Commerce
fromEntrepreneur
5 days ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
more#consumer-behavior
Web design
fromForbes
2 days ago

How To Choose A Web Design Company That Understands Your Customers

The right web design company can optimize websites for higher conversions by understanding business needs and integrating necessary systems.
Online learning
fromEntrepreneur
3 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
#marketing
Online marketing
fromInc
2 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
fromMarTech
1 day ago
Marketing tech

Reclaiming the power of the story - fueled by data and AI | MarTech

fromThe Drum
2 days ago
Marketing

New year's resolutions - How the marketing industry can change its ways in 2026

Online marketing
fromInc
2 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Marketing tech
fromMarTech
1 day ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing
fromThe Drum
2 days ago

New year's resolutions - How the marketing industry can change its ways in 2026

Marketers must be bolder, braver, and more imaginative to enhance their impact by 2026.
Marketing tech
fromMarTech
4 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing
fromThe Drum
4 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
more#marketing
Music
fromAV Club
3 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
#entrepreneurship
Pets
fromEntrepreneur
2 days ago

He Set Out to Give His Dog a Better Life -And Built a Product That Sold Out in 4 Minutes and Made $1M in Its First Year

Identify a personal problem and create a solution that resonates with others.
Pets
fromEntrepreneur
2 days ago

He Set Out to Give His Dog a Better Life -And Built a Product That Sold Out in 4 Minutes and Made $1M in Its First Year

Identify a personal problem and create a solution that resonates with others.
more#entrepreneurship
Software development
fromInfoWorld
3 days ago

Mastering the dull reality of sexy AI

The gap in enterprise AI lies in building effective systems for retrieval, evaluation, memory, and governance, not just access to models.
Venture
fromArs Technica
3 days ago

Bubble watch: Fashion brand Allbirds pivots hard to become AI services company

Allbirds is pivoting from sustainable footwear to becoming a GPU-as-a-Service and AI-native cloud solutions provider.
Typography
fromItsnicethat
4 days ago

Meet Bon Elliot: the family-run, slow-crafted skincare label from Little Troop

Creating a trustworthy yet contemporary luxury skincare brand involved balancing design with clinical seriousness.
Marketing
fromThe Drum
6 hours ago

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.
#creativity
UX design
fromMedium
20 hours ago

Are we makers by nature-or consumers by design?

The relationship between creation and consumption is strained, impacting designers' creativity and cognitive processes.
fromEntrepreneur
2 days ago
Graphic design

The Real Advantage Small Businesses Have Over Big Brands

Small businesses have a creative advantage over big brands due to fewer bureaucratic constraints and a culture that encourages experimentation.
UX design
fromMedium
20 hours ago

Are we makers by nature-or consumers by design?

The relationship between creation and consumption is strained, impacting designers' creativity and cognitive processes.
Graphic design
fromEntrepreneur
2 days ago

The Real Advantage Small Businesses Have Over Big Brands

Small businesses have a creative advantage over big brands due to fewer bureaucratic constraints and a culture that encourages experimentation.
more#creativity
Graphic design
fromForbes
1 day ago

Google Pixel And Highsnobiety Build A Talent Pipeline For Fashion

The Pixel Institute of Fashion and Technology aims to support emerging designers by integrating technology into sustainable business practices.
Exercise
fromEntrepreneur
1 week ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
Growth hacking
fromEntrepreneur
2 days ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
E-Commerce
fromModern Retail
3 days ago

How Portland Leather Goods did $1M in sales in 20 days on TikTok Shop thanks to an affiliate blitz

Portland Leather Goods increased daily sales from $1,200 to over $100,000 on TikTok Shop through a successful affiliate marketing blitz with creators.
Web design
fromThe Drum
3 days ago

Expert insights on winning strategies at The Drum Search Awards

Winning entries in awards require understanding essential elements and leveraging technology effectively.
fromWWD
2 days ago

Kory Marchisotto Appointed President of E.l.f. Brands

E.l.f. is built to meet the moment - every moment. When I joined E.l.f. seven years ago, a board member asked for my perspective. My answer was simple: 'all I see is opportunity.' Today, after 28 consecutive quarters of growth and record market share gains, E.l.f. continues to defy conventions and lead the industry.
Marketing
Media industry
fromAdExchanger
2 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Artificial intelligence
fromEntrepreneur
1 day ago

7 AI Tools That Run Your Entire One-Person Business While You Sleep (No Staff, No Code)

AI tools are evolving from automation to autonomy, enabling organizations to make decisions without human intervention.
Growth hacking
fromGeeky Gadgets
1 day ago

Best Enterprise SEO Agencies Helping Tech Startups Scale in 2026

Tech startups in 2026 require advanced enterprise SEO strategies to thrive in an AI-driven search landscape.
Fashion & style
fromwww.theguardian.com
1 day ago

Luxury to high street jeans: can you tell the difference?

Denim fashion is thriving, with luxury and affordable brands gaining popularity, highlighting differences in quality and sustainability.
Toronto startup
fromFortune
2 weeks ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Marketing
fromDigiday
2 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Marketing tech
fromDigiday
2 days ago

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

Puma is integrating AI technology to enhance customer experience and aims to regain market growth after recent financial losses.
Graphic design
fromGeeky Gadgets
3 days ago

Scaling the Digital Shelf: How Designkit is Revolutionizing E-Commerce Visuals

High-quality product images are crucial for e-commerce success, and traditional photography methods are inefficient and costly.
Media industry
fromInc
5 days ago

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.
fromGamesBeat
1 day ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Marketing tech
fromThe Village Voice
3 days ago

Inside Hyperbound's Bet on AI-Native Sales Intelligence - The Village Voice

AI is transforming sales organizations by providing insights and coaching opportunities that traditional tools cannot offer.
Fashion & style
fromForbes
3 days ago

Forbes Talks Shop: Cyrus Veyssi - Forbes Vetted

Cyrus Veyssi discusses their evolution as a content creator and the balance between authenticity and performance in their work.
Artificial intelligence
fromForbes
6 days ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.
Marketing tech
fromTechCrunch
2 days ago

AI traffic to US retailers rose 393% in Q1, and it's boosting their revenue too | TechCrunch

AI traffic to U.S. retailers' websites surged by 269% in March, with AI visitors converting better and driving higher revenue per visit.
fromWWD
5 days ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
Social media marketing
E-Commerce
fromMerced Sun-Star
2 weeks ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromThedrum
3 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing tech
fromThe Cool Down
5 days ago

AI chatbots are subtly trying to make you buy more stuff - here's how to protect yourself

AI can influence consumer purchasing decisions without their awareness, often through subtle persuasion methods.
Marketing
fromThedrum
3 days ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
E-Commerce
fromForbes
3 weeks ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.
#artificial-intelligence
Marketing tech
fromDigiday
5 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
fromDigiday
2 weeks ago
Artificial intelligence

How E.l.f. Beauty is using AI to alleviate the workload of its workforce

E.l.f. Beauty prioritizes human involvement in AI use, focusing on enhancing employee productivity rather than creative generation.
Marketing tech
fromDigiday
5 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Artificial intelligence
fromDigiday
2 weeks ago

How E.l.f. Beauty is using AI to alleviate the workload of its workforce

E.l.f. Beauty prioritizes human involvement in AI use, focusing on enhancing employee productivity rather than creative generation.
more#artificial-intelligence
Marketing tech
fromThe Business of Fashion
6 days ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
#retail-media
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Social media marketing
fromForbes
1 week ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
E-Commerce
fromForbes
3 weeks ago

Sephora And Shopify Double Down On Agentic Commerce

Sephora integrates its app with ChatGPT for personalized shopping experiences for BeautyInsider members.
fromThe Drum
6 days ago

Fireside Chat: Inside L'Oreal

L'Oréal's Laetitia Raoust discusses the marketing tensions that keep her awake at night, including the challenges of influencer advocacy and the complexities of retail media.
Marketing
#reddit
Marketing tech
fromDigiday
3 weeks ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
3 weeks ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Marketing tech
fromDigiday
3 weeks ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
3 weeks ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
more#reddit
Startup companies
fromBusiness Insider
1 month ago

Why I took a $500,000 risk to refresh my skincare brand

ESW Beauty rebranded with bold colors and visible active ingredients, expanding to 19,000 retail locations while leveraging community feedback to guide the overhaul.
Travel
fromCN Traveller
2 months ago

The world's best beauty stores

Beauty-focused retail destinations are becoming primary travel motivations, offering immersive design, heritage, personalised services, and exclusive products that elevate shopping into cultural experiences.
Marketing
fromInc
1 month ago

The Future of AI in the Beauty Industry Won't Be Pretty

AI adoption in beauty marketing is eliminating jobs in information management roles while creating risk of industry-wide content homogeneity despite claims about creativity's enduring value.
Marketing
fromwww.cnn.com
2 months ago

E.l.f. Beauty's CEO wants to make a beauty empire for Gen Z

E.l.f. spent $1 billion to buy rhode to transform into a Gen Z-focused beauty conglomerate whose future hinges on rhode's success.
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