#integrated-media-production

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fromGamesBeat
6 hours ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
#marketing
fromInc
5 days ago
Marketing

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Marketing tech
fromMarTech
6 hours ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing tech
fromMarTech
2 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing
fromThe Drum
2 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromInc
5 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
fromFast Company
3 hours ago

How AI and education are shaping the future of aesthetics

Aesthetic inspiration is social and collective, but aesthetic results are deeply personal. What works for one face, skin type, or bone structure won't always work for another.
Healthcare
Media industry
fromObserver
5 hours ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
#adobe
Graphic design
fromThe Verge
6 hours ago

The creative software industry has declared war on Adobe

Adobe faces increasing competition as alternatives like Autograph and Cavalry offer free access, challenging its long-standing market dominance.
Graphic design
fromTechRepublic
1 day ago

Adobe Expands Firefly Into AI-Powered Editing Assistant Across Creative Apps

Adobe's Firefly AI Assistant evolves into a creative agent, managing multi-step tasks across various Adobe applications seamlessly.
Graphic design
fromThe Verge
6 hours ago

The creative software industry has declared war on Adobe

Adobe faces increasing competition as alternatives like Autograph and Cavalry offer free access, challenging its long-standing market dominance.
Graphic design
fromTechRepublic
1 day ago

Adobe Expands Firefly Into AI-Powered Editing Assistant Across Creative Apps

Adobe's Firefly AI Assistant evolves into a creative agent, managing multi-step tasks across various Adobe applications seamlessly.
#creator-economy
fromHubspot
5 hours ago
Growth hacking

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

Social media marketing
fromTheankler
2 days ago

The Next Job Pivot: Professionals Becoming Creators - and Cashing In

A new tier of content creators is emerging, supporting themselves with niche audiences and expertise, reshaping the creator economy.
Growth hacking
fromHubspot
5 hours ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Social media marketing
fromTheankler
2 days ago

The Next Job Pivot: Professionals Becoming Creators - and Cashing In

A new tier of content creators is emerging, supporting themselves with niche audiences and expertise, reshaping the creator economy.
#filmmaking
Photography
fromwww.nytimes.com
1 hour ago

How Technology Has Transformed Cinematography

The MiniDV camera revolutionized filmmaking by enhancing accessibility and enabling a raw visual language, leading to significant industry shifts.
Film
fromABC7 Los Angeles
3 days ago

Beyond breaking news: local reporter follows his passion for film making

Sean Au emphasizes the emotional connection movies create between characters and audiences, inspiring his journey as a filmmaker.
Photography
fromwww.nytimes.com
1 hour ago

How Technology Has Transformed Cinematography

The MiniDV camera revolutionized filmmaking by enhancing accessibility and enabling a raw visual language, leading to significant industry shifts.
Film
fromABC7 Los Angeles
3 days ago

Beyond breaking news: local reporter follows his passion for film making

Sean Au emphasizes the emotional connection movies create between characters and audiences, inspiring his journey as a filmmaker.
Online learning
fromeLearning Industry
4 hours ago

Why Engagement Is The Missing Piece In Learning Management

Engagement is essential for effective Learning Management Systems, as low participation leads to poor outcomes and limited knowledge retention.
#ai
Independent films
fromTechCrunch
21 hours ago

Luma launches AI-powered production studio with faith-focused Wonder Project | TechCrunch

Luma launched Innovative Dreams, a production company with Wonder Project, to enhance filmmaking using AI technology.
Independent films
fromTechCrunch
21 hours ago

Luma launches AI-powered production studio with faith-focused Wonder Project | TechCrunch

Luma launched Innovative Dreams, a production company with Wonder Project, to enhance filmmaking using AI technology.
Data science
fromMarTech
6 hours ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
#youtube
Digital life
fromThe Verge
19 hours ago

YouTube's mobile app finally lets you share timestamped videos

YouTube is replacing the Clips feature with a new option to share videos from a specific timestamp in the mobile app.
Media industry
fromAdExchanger
14 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Social media marketing
fromTechCrunch
3 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Digital life
fromThe Verge
19 hours ago

YouTube's mobile app finally lets you share timestamped videos

YouTube is replacing the Clips feature with a new option to share videos from a specific timestamp in the mobile app.
Media industry
fromAdExchanger
14 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Social media marketing
fromTechCrunch
3 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Silicon Valley
fromComputerWeekly.com
2 days ago

Cintegral taps Taara connectivity for real-time live media production | Computer Weekly

Taara's optical phased array technology enables high-speed wireless connectivity for media production in remote areas without traditional infrastructure.
Online marketing
fromInc
1 day ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
#netflix
Television
fromThe Verge
22 hours ago

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.
Media industry
fromExchangewire
1 day ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Television
fromThe Verge
22 hours ago

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.
Media industry
fromExchangewire
1 day ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Web design
fromForbes
1 day ago

How To Choose A Web Design Company That Understands Your Customers

The right web design company can optimize websites for higher conversions by understanding business needs and integrating necessary systems.
Music
fromAV Club
1 day ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
#gaming
Video games
fromThedrum
2 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromwww.theguardian.com
2 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Video games
fromThedrum
2 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromwww.theguardian.com
2 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
fromItsnicethat
2 days ago

Doubt is normal, detours are expected: Unlearned shares the personal career reflections of top creatives

Design school promises clarity, while reality, shaped by real constraints, brings questions. Every creative who has faced post-graduation life will relate to this statement.
Education
fromwww.theguardian.com
4 days ago

Two super hosts team up for a fun new series: best podcasts of the week

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.
Podcast
Marketing
fromDigiday
15 hours ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Independent films
fromEngadget
4 hours ago

Exit 8 is cinema for the livestreaming era

Exit 8's film adaptation successfully translates the immersive experience of the indie game into a cinematic format through innovative camera techniques.
Marketing tech
fromExchangewire
10 hours ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Growth hacking
fromEntrepreneur
1 day ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
Online learning
fromEntrepreneur
2 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Online marketing
fromInc
1 day ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Web design
fromThedrum
3 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Television
fromThe Atlantic
5 days ago

Seven Documentaries for Fans of Fiction

Documentaries can effectively tell engaging stories, appealing even to those typically averse to the genre.
Marketing
fromThedrum
21 hours ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
#social-media
Media industry
fromTechCrunch
6 hours ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Media industry
fromTechCrunch
6 hours ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Marketing tech
fromExchangewire
17 hours ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
UX design
fromFast Company
4 hours ago

Anthropic launches a design tool to take on all the other design tools

Claude Design enables collaboration with AI for creating visual work, catering to both non-designers and designers for efficient prototyping.
#canva
Marketing tech
fromFast Company
1 day ago

Canva is officially 'an AI platform with design tools'

Canva is transforming from a design platform with AI tools to an AI platform with design tools, enhancing user experience and capabilities.
Marketing tech
fromFast Company
1 day ago

Canva is officially 'an AI platform with design tools'

Canva is transforming from a design platform with AI tools to an AI platform with design tools, enhancing user experience and capabilities.
Graphic design
fromMarTech
1 day ago

Adobe and Canva releases push AI deeper into creative workflows | MarTech

Adobe and Canva are both enhancing creative work through AI, but they approach it with different strategies.
Online learning
fromeLearning
1 day ago

Announcing Adobe Captivate 13.1: Bring Your Classic Projects Forward - eLearning

Adobe Captivate 13.1 enhances workflow efficiency by allowing import of legacy projects and introducing interactive features like the Slider widget.
Marketing tech
fromThedrum
1 day ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
#digital-marketing
Marketing
fromThedrum
1 day ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing
fromThedrum
1 day ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Online learning
fromeLearning Industry
2 days ago

What Is Immersive Learning In Corporate Training? Examples, Benefits, And Strategies

Immersive learning enhances corporate training by providing realistic, interactive experiences that improve engagement and on-the-job performance.
UX design
fromMarTech
4 days ago

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.
fromBlavity News & Entertainment
22 hours ago

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera - Blavity

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.
Marketing tech
Marketing
fromThedrum
1 day ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
Media industry
fromPoynter
1 day ago

What we learned from a failed Nota News experiment - Poynter

Nota's experiment with hyperlocal news sites faced issues of plagiarism due to human error, not AI misuse, violating editorial standards.
Social media marketing
fromDigiday
2 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Graphic design
fromMedium
3 days ago

Practical Guide for Creating Animated Effects with Claude Code

Use specific, clear prompts for Claude Code to create effective animated effects.
Marketing tech
fromDigiday
15 hours ago

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

Puma is integrating AI technology to enhance customer experience and aims to regain market growth after recent financial losses.
UX design
fromWE AND THE COLOR
6 days ago

Can AI Search Read Your Design? The New Invisible SEO

AI search engines cannot interpret visual design, making brands with only aesthetic appeal effectively invisible online.
Media industry
fromwww.mediaite.com
1 day ago

Former MSNBC Host Brian Williams to Join Netflix With Interview Podcast: The Perfect Home'

Brian Williams will host a new podcast on Netflix titled We're Back! focusing on in-depth interviews.
#retail-media
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromAdExchanger
1 day ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromAdExchanger
1 day ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Graphic design
fromGeeky Gadgets
4 days ago

Inside Seedance 2.0 : The Next Big Shift in AI Video Generation

Seedance 2.0 enhances AI-driven video production with lifelike avatars, precise sound synchronization, and customizable features for diverse industries.
fromThedrum
3 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing tech
fromExchangewire
2 days ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Marketing
fromForbes
2 days ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
Media industry
fromDeadline
2 days ago

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

ShowUp Studios aims to produce Gen Z-focused content for YouTube and TikTok, with a goal of over 4,500 episodes in five years.
Social media marketing
fromMail Online
3 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Marketing tech
fromAdExchanger
1 day ago

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.
Social media marketing
fromForbes
1 week ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Media industry
fromNieman Lab
1 week ago

How newsrooms are bringing their archives to life

News organizations are repurposing archives to create new stories and engage audiences, moving beyond simple reprints.
Marketing tech
fromForbes
3 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
fromThedrum
4 days ago

The Mill and MPC Advertising unite under The Mill brand

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.
Marketing
Marketing tech
fromMiami Herald
4 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing
fromThedrum
3 days ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Marketing
fromForbes
4 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing
fromThedrum
4 days ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing
fromThe Drum
1 month ago

The future of advertising: integrating creativity and technology

CTV platforms enable advertisers to deliver interactive, personalized experiences through data collection and automation, transforming audience engagement strategies.
fromDigiday
2 months ago

WTF is liquid content?

Publishers' adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final product. That information could become no longer available strictly in a static piece of content, but transformed into different shapes and formats, based on a reader's signals and preferences.
Media industry
Marketing
fromThedrum
2 months ago

Let's think about video

Short-form video dominates digital campaigns and social platforms, while long-form remains valuable for in-depth, informational content when optimized across platforms.
Marketing
fromForbes
2 months ago

The Strongest Signals Yet Of Brand Storytelling's Entertainment Future

Brand storytelling has become a strategic corporate function essential for engaging audiences, building emotional resonance, and driving brand preference in fragmented media landscapes.
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