Podcast
fromThedrum
7 hours agoWhy It's Time to Add Podcasts to Your Advertising Mix
Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
"We built this partnership with iHeart to create elevated genre storytelling that doesn't just live in audio, but has the potential to expand across platforms," said Dean Butler, Executive Producer of the slate and Senior Literary & Talent Manager For CitizenSkull.
Control of the platform layer is central to competition in the connected TV market. Operating systems determine what content consumers see, how services are positioned, and how advertising is delivered.
The Scene Bag follows Sennott, as herself, around New York City as she tries to get herself invited to the Met Gala. The first episode, which was released online yesterday, is less than three minutes long, but includes plenty of star-studded cameo appearances from Sandra Bernhard, Francesca Scorsese, and True Whitaker.
"Great stories can move us and inspire us. They can surprise us and challenge our assumptions," Cook told the crowd. "We feel we can contribute something important to our culture and to society through great storytelling, so we partnered with the most thoughtful, accomplished, and award-winning group of creative visionaries who have ever come together in one place to create a new service unlike anything that's been done before."
In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.
With the launch of Storyground, we're further building upon our expertise as premium and innovative storytellers-deepening audience engagement and creating meaningful value for our partners. Last year, we introduced A+E Global Media to reflect the full depth and breadth of who we are: a multi-faceted global media and entertainment company, reflected in the strength and scale of our content, talent and global platforms reach.
On YouTube, The Rest is History podcast draws roughly around 500,000 viewers, who stick around for an average of about 48 minutes. That's close to the length of a traditional hour-long show and even longer than the podcast's strong audio average of around 40 minutes.. For the production team, seeing that level of engagement, especially on TV screens, was a turning point. People weren't just listening along to podcasts. They're settling in to watch now too.