#loyalty-points

[ follow ]
#marketing #digital-marketing #advertising #business-growth #customer-engagement #consumer-behavior
fromGamesBeat
13 hours ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Online learning
fromEntrepreneur
2 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
#marketing
Online marketing
fromInc
1 day ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Marketing
fromBig Think
2 days ago

How to get employees to actually care about your L&D program

Marketers prioritize audience engagement; L&D should adopt similar strategies to enhance training effectiveness and relevance.
Online marketing
fromInc
1 day ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Marketing tech
fromMarTech
2 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing
fromBig Think
2 days ago

How to get employees to actually care about your L&D program

Marketers prioritize audience engagement; L&D should adopt similar strategies to enhance training effectiveness and relevance.
Marketing
fromMarTech
3 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromThe Drum
3 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
more#marketing
Growth hacking
fromEntrepreneur
1 day ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
Travel
fromConde Nast Traveler
1 day ago

I Flew 40 JetBlue Flights in 3 Months-Here's What I've Learned About the Loyalty Program

JetBlue's loyalty program offers significant rewards for travelers willing to invest time and money into achieving elite status.
Graphic design
fromEntrepreneur
1 day ago

The Real Advantage Small Businesses Have Over Big Brands

Small businesses have a creative advantage over big brands due to fewer bureaucratic constraints and a culture that encourages experimentation.
Careers
fromSlate Magazine
1 day ago

I've Worked Tirelessly to Get One of Our Best Employees a Promotion. Then I Learned What the Bosses Have in Store for Him Instead.

First-time manager struggles to secure a raise and promotion for an exemplary employee amid company staffing issues and financial constraints.
Music
fromAV Club
2 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
#qr-codes
Web design
fromThedrum
3 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
3 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
3 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
3 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
from24/7 Wall St.
4 days ago

I've Always Paid with a Debit Card, But Is a Credit Card Better?

Using a credit card can help build better credit, earn rewards like frequent flyer miles, and take advantage of other benefits that debit cards do not offer.
Cryptocurrency
E-Commerce
fromEntrepreneur
4 days ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Exercise
fromBusiness Matters
5 days ago

Why Every Fitness-Related Business Needs a Fitness App

The fitness industry must adopt mobile solutions to remain competitive and meet the growing demand for personalized digital fitness experiences.
Games
fromTechCrunch
3 days ago

How the rewards app Freecash scammed its way to the top of the app stores | TechCrunch

Freecash misled users by promoting itself as a money-making app while harvesting sensitive data.
#email-marketing
Deliverability
fromAWeber
3 days ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
Deliverability
fromAWeber
4 days ago

How to Create a Welcome Email Series for Your Small Business

Welcome emails are crucial for engaging new subscribers and achieving high open and click rates.
Deliverability
fromAWeber
3 days ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
Deliverability
fromAWeber
4 days ago

How to Create a Welcome Email Series for Your Small Business

Welcome emails are crucial for engaging new subscribers and achieving high open and click rates.
more#email-marketing
Silicon Valley food
fromFast Company
4 days ago

The next stage in Chipotle's master plan to sell more burritos: a gamified rewards program

Chipotle is enhancing its rewards program to boost customer engagement and sales amid inflation and reduced consumer spending.
Business intelligence
fromFood & Beverage Magazine
10 hours ago

Leveraging Digital Tools for Restaurant Success: A Guide for Foodservice Professionals - Food & Beverage Magazine

Embracing technology and data analytics is essential for enhancing operations and guest experiences in the food and beverage industry.
History
fromSmithsonian Magazine
1 week ago

Customer Loyalty Was Once Measured in Green Stamps. And the More You Shopped, the Bigger the Rewards

The first large-scale loyalty program was established by Sperry & Hutchinson in the late 19th century, revolutionizing customer rewards.
Marketing
fromThedrum
1 day ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing tech
fromExchangewire
18 hours ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Online marketing
fromInc
2 days ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
Online learning
fromeLearning Industry
2 days ago

What Is Immersive Learning In Corporate Training? Examples, Benefits, And Strategies

Immersive learning enhances corporate training by providing realistic, interactive experiences that improve engagement and on-the-job performance.
E-Commerce
fromEMARKETER
4 days ago

Department stores aren't dead, they just need new metrics for success

Successful department stores must focus on fashion and home furnishings, leverage social media, and evaluate individual store performance for future growth.
#artificial-intelligence
Artificial intelligence
fromDigiday
1 week ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing tech
fromDigiday
4 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Artificial intelligence
fromDigiday
1 week ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Business intelligence
fromFairbanks Daily News-Miner
1 week ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromDigiday
4 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
more#artificial-intelligence
Careers
fromFast Company
4 days ago

The retention risk AI misses

Job-hopping is prevalent among younger workers, necessitating companies to continuously earn employee retention through purpose and growth.
fromInsideHook
6 days ago

Math on One Airline Partnership's Award Travel Got Complicated

JetBlue TrueBlue has just added carrier imposed surcharges for travel on United. This applies to TrueBlue customers looking to redeem miles on United international flights, not domestic flights - but the surcharges aren't exactly small.
Travel
Marketing tech
fromThe Drum
20 hours ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
Marketing
fromDigiday
22 hours ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Online marketing
fromInc
1 day ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Growth hacking
fromThe Drum
4 days ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
E-Commerce
fromForbes
4 days ago

Why The AI Checkout Debate Misses The Real Shift In Retail

AI is reshaping retail by determining visibility and influencing consumer decisions through personalized insights and streamlined processes.
Marketing tech
fromDigiday
22 hours ago

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

Puma is integrating AI technology to enhance customer experience and aims to regain market growth after recent financial losses.
Marketing
fromThedrum
1 day ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
Deliverability
fromMarTech
1 week ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
Online marketing
fromFood & Beverage Magazine
5 days ago

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.
#retail-media
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Growth hacking
fromEntrepreneur
1 week ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
E-Commerce
fromDigiday
1 week ago

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.
#customer-loyalty
Marketing
fromhbr.org
1 week ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
Marketing
fromhbr.org
1 week ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
more#customer-loyalty
Marketing tech
fromForbes
3 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing tech
fromThe Cool Down
3 days ago

AI chatbots are subtly trying to make you buy more stuff - here's how to protect yourself

AI can influence consumer purchasing decisions without their awareness, often through subtle persuasion methods.
Growth hacking
fromEntrepreneur
2 weeks ago

Why Referral Programs Fail - and How to Build One That Works

Most small businesses lack a structured referral system, leading to passive and unpredictable growth despite referrals being a key driver.
Marketing tech
fromExchangewire
3 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Travel
fromInsideHook
3 weeks ago

Report: Hyatt Considering New Tier for Loyalty Program

Hyatt is considering adding a fifth tier to its World of Hyatt loyalty program, surpassing the current Globalist level.
Marketing
fromDigiday
4 days ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing tech
fromWWD
4 days ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
Business
fromEntrepreneur
1 month ago

Take It From Me: This Easy Habit Earns Turns Customers Into Loyal Fans

Graciousness and genuine human connection are the simplest and most effective strategies for increasing customer lifetime value and building lasting business relationships.
Marketing tech
fromThe Business of Fashion
4 days ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
Marketing
fromMarTech
3 days ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing
fromBusiness Matters
5 days ago

Why Sustainable Promotional Products Are Reshaping How SMEs Build Brand Loyalty

The shift towards eco-friendly promotional merchandise is essential for businesses to convey responsibility and meet market expectations.
Online marketing
fromEntrepreneur
1 month ago

Winning Customers Is Easy - Keeping Them Isn't. Here's Why

Customer retention now determines long-term small business success as acquisition becomes easier through modern tools like social media and AI.
Marketing tech
fromForbes
1 week ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing
fromThedrum
4 days ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing tech
fromMarTech
1 week ago

The customer journey now centers on exposure, recall and return | MarTech

The customer journey now includes exposure, recall, and return stages, reflecting changes in user behavior due to AI-generated content.
Marketing
fromAdExchanger
3 days ago

When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method | AdExchanger

Programmatic audio includes in-store audio, which can influence sales but faces challenges with attribution and customer listening habits.
Marketing tech
fromMarTech
1 week ago

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.
Marketing
fromModern Retail
4 days ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.
Marketing tech
fromForbes
2 weeks ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Coffee
fromFast Company
2 months ago

A big Starbucks Rewards overhaul is coming. What it means for your stars

Starbucks will launch a revamped three-tier rewards program on March 10, offering faster redemptions and increased earning rates up to 1.7 stars per dollar.
Deliverability
fromMarTech
1 month ago

6 post-purchase moments that shape customer lifetime value | MarTech

Post-purchase emails should address customer doubts and build confidence beyond transactional updates to strengthen loyalty and long-term value.
Marketing
fromFast Company
2 weeks ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Business
fromBusiness Matters
1 month ago

Why customer service is integral to business success

Excellent customer service, built on responsiveness, consistency, and empathy, is essential to retain customers and support long-term business success.
Travel
fromTravel + Leisure
1 month ago

Is It Better to Book Directly With Hotels and Airlines? We Asked the Experts

Booking direct versus through third-party platforms depends on your specific trip needs and payment method, with direct bookings offering better control and customer support while prices remain largely equivalent across platforms.
Marketing
fromDigiday
1 month ago

How brands are measuring value across the entire customer journey

Marketers struggle to measure brand advertising's long-term impact, causing budget allocation to favor short-term retargeting over brand building and new customer acquisition.
Marketing
fromBusiness Matters
1 month ago

Casino Marketing Strategies That Actually Work

Online casinos require integrated, data-driven marketing strategies combining acquisition, retention, branding, and analytics to achieve sustainable growth in competitive markets.
fromFast Company
2 months ago

How discounting hurts long-term loyalty and profits

Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
Marketing
Marketing
fromwww.theguardian.com
2 months ago

Friends with benefits: how referral schemes can really pay off

Refer-a-friend schemes reward both referrer and referee, attract customers cost-effectively, and require honesty and consumer caution when recommending services.
fromThe Drum
2 months ago

Why your affiliate program needs to be marketed like a brand

If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?
[ Load more ]