#media-succession

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fromGamesBeat
6 hours ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
#youtube
Media industry
fromAdExchanger
14 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Social media marketing
fromTechCrunch
3 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromTech Times
2 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Online marketing
fromAndroid Authority
4 days ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Media industry
fromAdExchanger
14 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Social media marketing
fromTechCrunch
3 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromTech Times
2 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Online marketing
fromAndroid Authority
4 days ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Marketing tech
fromExchangewire
11 hours ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
fromInside Higher Ed | Higher Education News, Events and Jobs
9 hours ago

Progressive Media Org Launches Turning Point USA Competitor

Faiz Shakir, executive director of More Perfect Union, stated, 'We're hoping that an economic populist movement for the next generation will start through More Perfect Union on campuses.' This reflects the organization's goal to mobilize students around economic issues.
Right-wing politics
#reed-hastings
Media industry
fromEngadget
22 hours ago

Reed Hastings is leaving Netflix after 29 years

Reed Hastings is leaving Netflix's board to focus on philanthropy and other pursuits after a long tenure with the company.
Media industry
fromEngadget
22 hours ago

Reed Hastings is leaving Netflix after 29 years

Reed Hastings is leaving Netflix's board to focus on philanthropy and other pursuits after a long tenure with the company.
Online marketing
fromInc
1 day ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Music
fromAV Club
1 day ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
#streaming
Television
fromForbes
2 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Media industry
from24/7 Wall St.
4 hours ago

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

Streaming remains essential for families despite economic challenges, with Netflix reporting strong revenue growth but facing stock decline due to missed guidance.
Television
fromForbes
2 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Media industry
from24/7 Wall St.
4 hours ago

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

Streaming remains essential for families despite economic challenges, with Netflix reporting strong revenue growth but facing stock decline due to missed guidance.
fromwww.mediaite.com
1 day ago

David Ellison Hosts Trump Dinner While Awaiting CNN Approval

Ellison's dinner party for Trump and the CBS News crew will be held at the Donald J. Trump Institute of Peace, which the president renamed last year from the U.S. Institute of Peace.
Washington DC
Silicon Valley
fromComputerWeekly.com
2 days ago

Cintegral taps Taara connectivity for real-time live media production | Computer Weekly

Taara's optical phased array technology enables high-speed wireless connectivity for media production in remote areas without traditional infrastructure.
Podcast
fromRAIN News
1 week ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
#social-media
Media industry
fromTechCrunch
6 hours ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
fromNieman Lab
3 days ago
Media industry

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
fromNieman Lab
4 days ago
Media industry

BREAKING: These are the kinds of news tweets that perform best

Links in tweets negatively impact engagement for news publishers.
Media industry
fromTechCrunch
6 hours ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Media industry
fromNieman Lab
3 days ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Marketing
fromDigiday
15 hours ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Marketing tech
fromTheWrap
1 day ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
#plagiarism
Media industry
fromFuturism
2 hours ago

A Prominent PR Firm Is Running a Fake News Site That's Plagiarizing Original Journalism at Incredible Scale

National Today is accused of blatant plagiarism by rewording and stealing content from various publications without crediting the original sources.
Media industry
fromPoynter
8 hours ago

News organizations reconsider ties to AI company Nota after plagiarism findings - Poynter

Nota faced backlash and lost clients after extensive plagiarism was discovered in its AI-generated news articles.
Media industry
fromFuturism
2 hours ago

A Prominent PR Firm Is Running a Fake News Site That's Plagiarizing Original Journalism at Incredible Scale

National Today is accused of blatant plagiarism by rewording and stealing content from various publications without crediting the original sources.
Media industry
fromPoynter
8 hours ago

News organizations reconsider ties to AI company Nota after plagiarism findings - Poynter

Nota faced backlash and lost clients after extensive plagiarism was discovered in its AI-generated news articles.
Marketing tech
fromExchangewire
18 hours ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Marketing
fromPR Daily
1 day ago

The most overrated PR trends today - PR Daily

PR trends fluctuate, with some becoming industry standards while others fade quickly.
fromThedrum
3 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Online marketing
fromPCMAG
3 days ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.
Marketing tech
fromThedrum
1 day ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
#retail-media
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Social media marketing
fromInman
4 days ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Media industry
fromFast Company
1 hour ago

Blatantly fake news about college sports spreads like wildfire in the absence of player payday details

The transfer portal has sparked chaos in college basketball, leading to misinformation and confusion about player transfers and NIL deals.
Marketing tech
fromAdExchanger
1 day ago

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.
Marketing
fromThe Drum
2 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Media industry
fromPoynter
1 day ago

What we learned from a failed Nota News experiment - Poynter

Nota's experiment with hyperlocal news sites faced issues of plagiarism due to human error, not AI misuse, violating editorial standards.
Marketing tech
fromAdExchanger
2 days ago

TelevisaUnivision Joins The Streaming Self-Service Bandwagon | AdExchanger

TelevisaUnivision launches self-serve ad platform for streaming inventory targeting US Hispanic audiences.
Marketing
fromThedrum
3 days ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Media industry
fromDigiday
15 hours ago

Bauer Media Group slashes publishing headcount in company-wide restructure

Bauer Media Group announced a restructuring plan that may lead to job cuts affecting up to 30% of its publishing staff in Germany and the U.K.
#digital-advertising
fromInc
2 days ago
Marketing tech

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Media industry
fromDigiday
4 days ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Marketing tech
fromInc
2 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Media industry
fromDigiday
4 days ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Media industry
fromObserver
5 hours ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Marketing tech
fromExchangewire
2 days ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Marketing tech
fromThedrum
3 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Social media marketing
fromForbes
1 week ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Media industry
fromDigiday
1 day ago

Media Briefing: The 'SaaS-pocalypse' is spreading to publishers

AI tools are enabling publishers to create custom software, shifting the conversation from buying to building software solutions.
Marketing tech
fromThe Hollywood Reporter
3 days ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
#netflix
Media industry
fromExchangewire
1 day ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Media industry
from24/7 Wall St.
3 days ago

Netflix vs. Disney: One Is Winning the Streaming War. Other Is Not Even Close

Netflix's revenue and subscriber growth significantly outpace Disney's, highlighting a divergence in their streaming strategies.
Media industry
fromExchangewire
1 day ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Media industry
from24/7 Wall St.
3 days ago

Netflix vs. Disney: One Is Winning the Streaming War. Other Is Not Even Close

Netflix's revenue and subscriber growth significantly outpace Disney's, highlighting a divergence in their streaming strategies.
Marketing tech
fromExchangewire
3 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
#subscription-model
#programmatic-advertising
Marketing tech
fromAdExchanger
3 days ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromAdExchanger
3 days ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
4 days ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromAdExchanger
3 days ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromAdExchanger
3 days ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
4 days ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Media industry
fromwww.mediaite.com
1 day ago

Former MSNBC Host Brian Williams to Join Netflix With Interview Podcast: The Perfect Home'

Brian Williams will host a new podcast on Netflix titled We're Back! focusing on in-depth interviews.
Marketing tech
fromForbes
3 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing tech
fromThedrum
3 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Media industry
fromPoynter
1 day ago

How Poynter reported the AI plagiarism story that rattled journalism - Poynter

An AI company, Nota, faced backlash for plagiarizing local journalists' work, raising concerns about AI's role in journalism.
Media industry
fromRAIN News
1 day ago

Cumulus Media bankruptcy plan approved

Cumulus Media's reorganization plan has been approved, eliminating $592 million in debt and securing $100 million for operations.
Marketing tech
fromQuartz
4 days ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
Media industry
fromInverse
1 day ago

Disney Just Dealt A Devastating Blow To Physical Media

Disney laid off over 1,000 employees, significantly impacting its home entertainment team and signaling a shift in company priorities.
Media industry
fromNieman Lab
2 days ago

Prediction markets are breaking the news and becoming their own beat

Prediction markets are evolving, becoming integral to news, with partnerships forming between market platforms and major news organizations.
#ai-in-publishing
Media industry
fromDigiday
3 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
3 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Media industry
fromDigiday
3 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
3 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Marketing tech
fromForbes
2 weeks ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromThe New Yorker
1 month ago

The Media Merger You Should Actually Care About

During the first Trump Administration, Sinclair, a company that owns almost two hundred local TV stations across the United States, and is known for its conservative bent, instructed its news anchors to recite a near-identical script on air. The sharing of bias and false news has become all too common on social media, and more alarming, some media outlets publish these same fake stories without checking facts first.
US politics
Media industry
fromNieman Lab
2 days ago

The Baltimore Banner's parent nonprofit acquires the Pittsburgh Post-Gazette

Pittsburgh Post-Gazette will not shut down as it is acquired by the Venetoulis Institute for Local Journalism.
Media industry
fromDigiday
4 days ago

'I'm playing the long game': Journalists are striking out alone and discovering the business is toughest beat of all

Independent journalism has potential but struggles with business fluency, as many journalists lack developed strategies for monetization.
Television
fromThe Drum
2 months ago

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.
Media industry
fromThe Verge
4 days ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Marketing tech
fromForbes
4 weeks ago

The Communications Role Is Changing: 5 Shifts That Matter Most

AI is transforming communications by making earned media a structural necessity for brand reputation.
Media industry
fromNieman Lab
2 weeks ago

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.
Media industry
fromDigiday
2 weeks ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Marketing tech
fromAdExchanger
1 month ago

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.
Media industry
fromFast Company
4 weeks ago

Traffic is dying as a media metric. What comes next is more important

AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
fromDigiday
1 month ago

From rented audiences to engaged communities: Why participation is the new moat for publishers

Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
Media industry
fromAdExchanger
1 month ago

Local Media Needs Consolidation To Compete, But An Outdated Legal Standard Stands In The Way | AdExchanger

Local broadcasters need regulatory changes to gain scale and modernize, enabling competition with Big Tech and better serve local advertisers and communities.
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