A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
New research from BusinessesForSale.com states that big companies may buy multiple shops that have the potential to be financially profitable. And in some cases, they may be willing to invest in one established shop. These buyers include private equity firms, and these groups may be seeking to improve shops through operational overhauls. Often, private equity firms are aiming to see high rental income and shop growth within a set timeframe. They'll look for business sales in the UK that can meet their financial goals.
Given that ParkerBrand had allocated greater resources to paid media, higher performance objectives were set for 2019. Overall, the goal was to grow revenue rapidly over a short period of time whilst maintaining the return on ad spend (ROAS) to remain profitable. This translated into the following objectives: Achieve a minimum of 10:1 ROAS "Grow revenue as much as possible" from a year-on-year perspective
