Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
You don't need to pay for expensive software tools in order to analyze what people are saying about your brand online, according to Jazmin Griffith, the founder of social listening agency Que Lo Que. Social listening, or the act of tracking customer sentiment through social media comments and posts, is an important practice for any business with an online presence. "There's a lot of data out there," John Box, the CEO of Meltwater, a SaaS platform that provides social listening services, previously told Inc.
While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine.