#streamer-bowl
#streamer-bowl

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.

fromBusiness Matters

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.

Video games

Games Are Losing The Attention War With Gambling And OnlyFans

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.

fromBusiness Matters

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.

Video games

Games Are Losing The Attention War With Gambling And OnlyFans

more#gaming-industry

fromThe Hollywood Reporter

8 hours ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.

Board games

fromBoard Game Quest

8 hours ago

Crowdfunding Campaigns of the Week - 4/20/26

A variety of crowdfunding board games are featured, including solo and co-op options, strategic gameplay, and travel-friendly designs.

fromwww.marketingdive.com

21 hours ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

fromDailywire

21 hours ago

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.

#youtube

Online marketing

Reaching a Gen Z audience for YouTube during the World Cup

Privacy technologies

YouTube now lets you hide Shorts

fromTech Times

Online marketing

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

fromTechCrunch

Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

fromTNW | Next-Featured

Marketing tech

YouTube pauses livestream ads during peak engagement to protect the vibe

Media industry

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

Online marketing

Reaching a Gen Z audience for YouTube during the World Cup

Privacy technologies

YouTube now lets you hide Shorts

Online marketing

fromTech Times

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.

fromTechCrunch

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.

fromTNW | Next-Featured

YouTube pauses livestream ads during peak engagement to protect the vibe

YouTube will pause ads during peak chat engagement in livestreams to enhance viewer experience.

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

Someone Appears To Be Stuck On The Jumbotron | Defector

Virginia Tech's spring game faced unexpected chaos with a skydiver incident, overshadowing the new coaching era under James Franklin after a challenging previous season.

London music

Defected Records hosting a virtual festival with Facebook Live

Defected Records successfully hosted a virtual festival on Facebook Live, increasing brand awareness by 8.1 points through targeted video ads.

Soccer (FIFA)

fromwww.fourfourtwo.com

How to watch Sidemen Charity Match 2026 stream online from anywhere

The Sidemen Charity Match features two teams of influencers competing at Wembley Stadium, streamed live on YouTube.

NYC music

fromInsideHook

This New App Helps You Revisit Great Concerts

A new app called Gigs consolidates live music experiences by importing data from various sources, enhancing the concertgoer experience.

fromGamesBeat

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

Marketing

Music production

Even The Lead Singer Of Imagine Dragons Can Barely Get Anyone To Play His Live-Service Game - Kotaku

Last Flag, a new 5v5 hero shooter by Dan Reynolds, struggles to attract players despite its unique concept and celebrity backing.

Film

fromWIRED

The Best Movies to Stream This Month

April brings a mix of horror films and documentaries, including 28 Years Later: The Bone Temple and Louis Theroux's Inside the Manosphere.

fromRolling Stone

It Started as a Festival. Now Coachella Means Cash for Creators

Coachella began as an 'anti-Woodstock,' a trial run for the idea that a festival could give concertgoers a smooth, curated experience. Now the symbiotic relationship between brands and influencers is part of the very structural makeup of Coachella.

Silicon Valley food

#sports-betting

fromBleacher Nation

Chicago Cubs

Can I Live Stream Sporting Events in a Sportsbook App? Sportsbook Streaming in 2026 - Bleacher Nation

Poker

fromFuturism

More Than Half of Men Aged 18 to 49 Have Already Fallen Into Online Sports Betting

Sports betting has surged in popularity since 2018, raising concerns over addiction and financial issues among Americans.

fromBleacher Nation

Chicago Cubs

Can I Live Stream Sporting Events in a Sportsbook App? Sportsbook Streaming in 2026 - Bleacher Nation

Poker

fromFuturism

More Than Half of Men Aged 18 to 49 Have Already Fallen Into Online Sports Betting

Sports betting has surged in popularity since 2018, raising concerns over addiction and financial issues among Americans.

What's Behind The NFL Gaming Craze? " Inside The Star

NFL gaming is expanding rapidly, driven by popular franchises like Madden and a growing global fanbase.

Independent films

Exit 8 is cinema for the livestreaming era

Exit 8's film adaptation successfully translates the immersive experience of the indie game into a cinematic format through innovative camera techniques.

Health

fromFuturism

Clavicular Says He's Quitting Drugs, Meaning He Can't IRL Stream Anymore Because He's Unable to Mog Sober

Braden Peters suffered a suspected drug overdose, highlighting the dangers of risky practices to enhance physical appearance.

Vue

fromGadgets 360

GeForce Now Explained: What Is It, Features, Subscription Plans and More

Nvidia GeForce Now launches in India, enabling cloud gaming without high-end hardware through streaming from powerful remote servers.

EU data protection

fromnews.bitcoin.com

DAZN to Embed Blockchain-Backed FIFA Prediction Market in World Cup 2026 Live Streams

DAZN integrates ADI Predictstreet into livestreams for the 2026 FIFA World Cup, enhancing interactive betting experiences.

SF LGBT

fromWIRED

The Influencers Normalizing Not Having Sex

Abstinence from sex is rising among both genders, with young women experiencing a significant increase in celibacy.

Games

fromThe Verge

Online Community Development

Microsoft's new Xbox chief starts making her mark

Asha Sharma is reevaluating Game Pass pricing to enhance value for players on Xbox.

fromEntrepreneur

The Right Way to Build an Online Community Around Your Brand

Businesses must control their online spaces to mitigate legal, ethical, and reputational risks associated with unmoderated communities.

LA Clippers

fromESPN.com

Amazon Prime stream cuts out in OT of Heat-Hornets play-in game

Amazon Prime Video experienced a stream outage during the Miami-Charlotte play-in game, causing fans to miss crucial game moments.

Silicon Valley

fromComputerWeekly.com

Cintegral taps Taara connectivity for real-time live media production | Computer Weekly

Taara's optical phased array technology enables high-speed wireless connectivity for media production in remote areas without traditional infrastructure.

fromwww.theverge.com

4 hours ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.

Fans Can't Believe The $1,800 'Northernlion Supercruise' Is Real

The cruise will set out from Tampa, Florida on March 8, 2027, and it will make stops at Cozumel and Costa Maya in Mexico before returning to Tampa on March 13.

Toronto startup

fromwww.socialmediatoday.com

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

17 hours ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.

fromABC7 Los Angeles

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.

fromAol

2 weeks ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.

fromAol

2 weeks ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

New Street Fighter Trailer Is Packed With Action, Heartfelt Karaoke, and All Your Video Game Favs

The new Street Fighter movie features real street fighting and an eclectic cast, set in 1993 with a focus on a World Warrior Tournament.

Steam Adding 30-Day Lowest Price Feature, According To Leak

Dataminers found code referencing 'Price History' and '30-Day Low,' suggesting Valve plans to implement a feature showing a game's lowest recent price, helping users avoid overpaying.

Games

4 hours ago

Ball x Pit's next update adds 11 more balls to the fray on April 27

The upcoming update for Ball x Pit introduces new characters, balls, passive upgrades, and a new building, enhancing gameplay dynamics.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Media industry

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

Media industry

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.

fromObserver

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.

fromAV Club

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.

fromThe Verge

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.

fromAV Club

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.

Marathon's Mercy Kits Are Being Used For The Cruelest Trolling

Marathon is an exceptionally unforgiving extraction shooter, with new updates introducing Mercy Kits that can be used for both cooperation and trolling.

fromTheWrap

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.

fromForbes

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.

#gaming

Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

fromwww.theguardian.com

Video games

Why I'm embracing the latest uncool thing in gaming

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.

fromwww.theguardian.com

fromEast Bay Express | Oakland, Berkeley & Alameda

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.

more#gaming

Digital life

4 weeks ago

How Technology Is Changing Online Gaming Culture

Online gaming culture has evolved significantly due to advanced technology while retaining classic values like challenge, fairness, and storytelling.

fromExchangewire

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.

fromESPN.com

NBA says 170M watched regular season, up 86% from 2024-25

NBA's Year 1 of new TV deals saw 170 million viewers, the highest in 24 years, with an 86% increase from last season.

fromMail Online

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.

#capcom

Video games

Fans Accuse Pragmata's Twitch Emote Of Referencing Pedo Meme

Capcom's Killing It Right Now With Pragmata And Resident Evil

Capcom has transformed from a struggling company to a leading game developer with successful titles like Pragmata and Resident Evil Requiem.

Video games

Fans Accuse Pragmata's Twitch Emote Of Referencing Pedo Meme

Capcom's Killing It Right Now With Pragmata And Resident Evil

Capcom has transformed from a struggling company to a leading game developer with successful titles like Pragmata and Resident Evil Requiem.

Blatantly fake news about college sports spreads like wildfire in the absence of player payday details

The transfer portal has sparked chaos in college basketball, leading to misinformation and confusion about player transfers and NIL deals.

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.

Iron Galaxy Slashes More Developers In An Attempt To Survive

Iron Galaxy is laying off up to 90 employees due to changing market conditions and the need to adapt to a new business model.

fromEast Bay Express | Oakland, Berkeley & Alameda

The expanding digital entertainment economy in the United States | East Bay Express | Oakland, Berkeley & Alameda

The entertainment and media industry is projected to exceed $3.5 trillion in revenue by 2029, driven by digital entertainment growth.

fromApp Developer Magazine

NIKKE 3.5 anniversary update livestream coming soon

Level Infinite and Shift Up will reveal details of the 3.5 Anniversary update for Goddess of Victory Nikke in a livestream on April 18.

fromNieman Lab

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

fromGameSpot

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.

YouTuber Challenges Valve To Beat His $950 DIY Steam Machine

Zac Builds created a DIY Steam Machine for $950, outperforming Valve's yet-to-be-released device.

fromwww.businessinsider.com

3 weeks ago

'Elite clippers' are earning big paychecks by helping podcasters and livestreamers stay in your social feed

Clippers are emerging as a new class of creators, earning significant income by posting engaging snippets on social media platforms.

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.

Online learning

fromPoynter

fromDiscover the Best Podcasts | Discover Pods

We partnered with streamers to talk rage bait, toxicity and media literacy. You can, too. - Poynter

MediaWise launched G.A.M.E. to combat misinformation in gaming spaces by partnering with gamers and streamers to reach young audiences through their preferred platforms.

Podcast

Your Listening Guide to the Best Gaming Podcasts in 2026

Gaming culture has achieved mainstream legitimacy, with storytelling and community experiences defining quality games more than technical specifications or graphics.

fromGamesBeat

2 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.

Digital life

Coronavirus: what a time to be live

Instagram Live usage surged during Covid-19 as influencers favor authentic, raw, home-shot content to build meaningful audience connections.

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.

fromwww.theguardian.com

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.

fromGamesBeat

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.

fromTheWrap

The Creator Invasion of Sports Is Changing the Playbook

Sports leagues and broadcasters are partnering with digital creators to attract younger, more casual audiences through prominent collaborations at live events and major broadcasts.

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.

DrDisrespect Lies About Being Invited To Highguard Preview Event - Kotaku

Dr Disrespect posted a Highguard media badge claiming attendance, but attendees and the game's manager say he wasn't invited and the photo may be faked.

fromGameSpot