Marketing tech
fromDigiday
1 day agoHow Netflix is rewriting the streaming ad playbook
Netflix's ad business is evolving into a serious competitor in the ad market, focusing on differentiated products and expanding partnerships.
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Artificial intelligence
fromEntrepreneur
21 hours agoNetflix Cofounder Predicts That This Unexpected Field Will Experience a Resurgence in the Age of AI
Reed Hastings predicts a shift from STEM to humanities as AI dominates logical work, emphasizing the importance of emotional skills for future generations.
Artificial intelligence
fromEntrepreneur
21 hours agoNetflix Cofounder Predicts That This Unexpected Field Will Experience a Resurgence in the Age of AI
Reed Hastings predicts a shift from STEM to humanities as AI dominates logical work, emphasizing the importance of emotional skills for future generations.
fromEsquire
23 hours agoThe 10 TV Shows We're Watching in May 2026
The literary classic you read in fifth grade is about to become your newest streaming obsession. The brains behind last year's Netflix sensation Adolescence will soon release their series version of William Golding's celebrated novel about young boys who descend into tribalism and savagery on a remote island.
Television
Marketing tech
fromThedrum
8 hours agoPubMatic and IAB Europe Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead
Media buyers are increasingly investing in video advertising, particularly connected TV, due to its cost-effectiveness and audience reach.
fromTelecompetitor
4 days agoRoku and Samsung continue leading the connected TV platform sector: Report
Control of the platform layer is central to competition in the connected TV market. Operating systems determine what content consumers see, how services are positioned, and how advertising is delivered.
Television
European startups
fromInfoQ
1 month agoQCon London 2026: From DVDs to Global Streaming How Netflix's Commerce Architecture Actually Evolve
Netflix evolved its commerce architecture from real-time US-based billing to a hybrid global system supporting 130+ countries through pragmatic incremental changes driven by regional payment method differences.
Business
from24/7 Wall St.
1 month agoNetflix Retreats: The Streaming Giant Faces Its Toughest Balancing Act Yet
Netflix stock declined 3% following a 23.2% monthly surge, driven by profit-taking and concerns over a $42.2 billion Warner Bros. Discovery acquisition funded through bridge financing that increases debt and interest expenses.
Marketing tech
fromThe Hollywood Reporter
4 weeks agoGlobal Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030
Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.
Media industry
fromDigiday
1 month agoFuture of TV Briefing: How Netflix is shaking up the upfront deal model
Netflix is signing multi-year deals with advertisers that provide early access and first-right-of-refusal, moving beyond traditional upfront commitments and resembling tech-company retail media agreements.
Marketing tech
fromwww.cnbc.com
1 month agoBuy Netflix as ads, pricing power and generative AI drive growth, says CFRA
Netflix's advertising expansion, pricing power, and international growth position it for significant revenue acceleration, with advertising potentially contributing $1.5B-$3.0B in 2026.
Marketing tech
fromwww.marketingdive.com
1 month agoNetflix enriches ad-targeting prowess with Amazon, Yahoo audience data
Netflix expands ad-targeting capabilities through partnerships with Amazon and Yahoo, introducing audience data integration and a Conversion API tool to enhance advertising precision and full-funnel marketing effectiveness.
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