Behavioral economics applies economic modeling to resources other than money. Economic modeling is a way of tracking and predicting changes in the distribution of anything we value-the give and take, ebbs and flows, supplies and demands, cooperations and competitions over any limited resource that people desire. For example, attention. People want it. There's a limited supply. "Attentionomics" is big business these days, tracking the supply of and demand for attention.
George Bernard Shaw once wrote that the biggest problem in communication is the illusion that it has taken place. Leaders fall into that illusion more often than they realize. We talk. We present. We circulate decks. We assume alignment. Meanwhile, the room has quietly checked out.
Ever notice how some people just draw you in? I used to think it was pure charisma, something you either had or didn't. Then I spent years interviewing over 200 people for articles, and something clicked. The most magnetic people, the ones who made me lose track of time during our conversations, all had something in common: They used certain phrases that made me feel genuinely heard and valued. It wasn't about being the loudest or most entertaining person in the room. These naturally charismatic
