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#social-media #gen-z #tiktok #creator-economy #consumer-behavior #influencer-marketing #marketing #technology
Relationships
fromBustle
21 hours ago

TikTok's Viral "Rock & Star" Dating Theory Makes So Much Sense

The best relationships are formed between a rock and a star, providing balance and support.
#tiktok
fromMashable
5 days ago
Social media marketing

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
fromDigiday
5 days ago
Social media marketing

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney successfully bridges sports and lifestyle content on TikTok, amassing millions of followers and brand partnerships.
Social media marketing
fromPR Daily
6 hours ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Social media marketing
fromMashable
5 days ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
Social media marketing
fromDigiday
5 days ago

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney successfully bridges sports and lifestyle content on TikTok, amassing millions of followers and brand partnerships.
more#tiktok
Humor
fromWIRED
21 hours ago

War Memes Are Turning Conflict Into Content

Memes have become a rapid means of expressing dark humor and political satire during conflicts, reflecting societal responses to fear and hardship.
Marketing tech
fromwww.marketingdive.com
1 day ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Media industry
fromwww.independent.co.uk
17 hours ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
Digital life
fromFortune
2 days ago

Gen Z is 'Chinamaxxing'-and it's less a love letter to Beijing than an indictment of America | Fortune

American cultural dominance is being challenged by a rising trend of Gen Z embracing Chinese culture online.
Music production
fromThe Atlantic
4 hours ago

Why Justin Bieber Played YouTube Onstage for Thousands of People

Justin Bieber's Coachella performance confronted generational alienation, blending nostalgia with digital culture, provoking complex feelings about time and online identity.
Psychology
fromThe Verge
19 hours ago

Silicon Valley has forgotten what normal people want

LLMs are not a groundbreaking discovery; many concepts they embody have been known for a long time.
Fundraising
fromTechCrunch
3 hours ago

Cash App is targeting a new kind of customer: 6-12 year olds | TechCrunch

Cash App is expanding its services to children aged 6-12, allowing parents to manage financial accounts for their kids.
Vue
fromForbes
3 hours ago

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.
Fashion & style
fromBustle
3 hours ago

Hailey Bieber's Coachella Mani Confirmed "Bubble Nails" Are About To Pop Off

Bubble nails are a versatile trend featuring raised dots, offering a playful and dimensional look for manicures.
Women
fromThedrum
1 hour ago

Influencer's Female Leaders: In Conversation With

The role of women in media has evolved, with significant increases in representation and leadership positions in recent years.
#gen-z
fromAol
5 hours ago
NYC music

Young people are crowding underground phone-free parties. I went to one.

fromBuzzFeed
6 days ago
Careers

Older Generations Are Sharing The Things About Gen Z They Simply Don't Understand

fromDeadline
6 days ago
Media industry

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

Marketing
fromMacon Telegraph
1 week ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromInc
1 month ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
NYC music
fromAol
5 hours ago

Young people are crowding underground phone-free parties. I went to one.

A growing movement among Gen Z is promoting phone-free parties to escape the influence of technology and reconnect socially.
Careers
fromBuzzFeed
6 days ago

Older Generations Are Sharing The Things About Gen Z They Simply Don't Understand

Gen Zers experience constant tracking by family and friends, leading to concerns about privacy and autonomy.
fromDeadline
6 days ago
Media industry

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

Marketing
fromMacon Telegraph
1 week ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromInc
1 month ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
more#gen-z
#youtube
Media industry
fromAdExchanger
4 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Media industry
fromAdExchanger
4 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
more#youtube
Golden State Warriors
fromFast Company
1 day ago

Sports merch that's cute? It exists

Danielle Snyder Shorenstein created DannijoPro, a fanwear brand that merges fashion with sports fandom, after finding inspiration at a Golden State Warriors game.
NYC LGBT
fromQueerty
2 days ago

JORDY's dumb bop, nuns on TikTok & 'Confessions II': 10 things we're obsessed with this week - Queerty

Spring allergies coincide with exciting LGBTQ+ news, including Madonna's upcoming album and various celebrity happenings.
Writing
fromwww.theguardian.com
2 days ago

A sad indictment that the young seek tradwife life | Letters

The tradwife ideal offers comfort but also poses dangers, as highlighted by past feminist struggles and the need for societal change.
#coachella
Marketing
fromForbes
18 minutes ago

How Coachella Became A Testing Ground For Cultural Brand Relevance

Successful brand activations at Coachella enhance cultural relevance by participating in the festival's atmosphere rather than just generating visibility.
Marketing
fromForbes
18 minutes ago

How Coachella Became A Testing Ground For Cultural Brand Relevance

Successful brand activations at Coachella enhance cultural relevance by participating in the festival's atmosphere rather than just generating visibility.
more#coachella
SF LGBT
fromWIRED
4 days ago

The Influencers Normalizing Not Having Sex

Abstinence from sex is rising among both genders, with young women experiencing a significant increase in celibacy.
fromThe Atlantic
2 days ago

Asking the Wrong Questions About Hasan Piker

Piker's refusal to condemn Hamas and his statement about voting for Hamas over Israel have drawn criticism from both the right and left, highlighting the contentious nature of his views.
Left-wing politics
Graphic design
fromForbes
3 days ago

Google Pixel And Highsnobiety Build A Talent Pipeline For Fashion

The Pixel Institute of Fashion and Technology aims to support emerging designers by integrating technology into sustainable business practices.
Television
fromForbes
6 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Video games
fromThedrum
6 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Social media marketing
fromInc
7 hours ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
Fashion & style
fromQueerty
15 hours ago

From the runway to OF, this men's fashion brand is serving lewks & lewds - Queerty

Louis Gabriel Nouchi's brand LGN combines sensual menswear with gender-fluid designs, recently launching an OF page to explore intimacy and desire.
Mental health
fromPsychology Today
2 days ago

Social Media Trends and the Popularity of NeeDoh Toys

Social media trends significantly influence the popularity of NeeDoh toys, which serve as stress relief tools for teens.
Digital life
fromBustle
3 days ago

You Can Pry This Cheugy Millennial Habit From My Cold, Dead Hands

Millennials prefer making big purchases on larger screens due to trust issues with mobile devices.
Film
fromKotaku
1 week ago

Scientology Runs Are Going Viral On TikTok

Scientology Runs involve people filming themselves trying to run inside Scientology centers before being caught.
Marketing
fromForbes
2 hours ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
#ai-influencers
Fashion & style
fromThe Independent
2 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
2 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
more#ai-influencers
Digital life
fromPsychology Today
2 days ago

This May Be Low-Key the Hardest Time to Decode Slang

Slang evolves rapidly, reflecting youth identity and social connection, and serves as a cultural password for belonging among generations.
fromFast Company
2 weeks ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
#social-media
Media industry
fromTechCrunch
4 days ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
fromEngadget
6 days ago
Mental health

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

fromTechCrunch
47 minutes ago
Social media marketing

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

Digital life
fromwww.businessinsider.com
6 days ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Media industry
fromTechCrunch
4 days ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Mental health
fromEngadget
6 days ago

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Most teens report social media apps like Instagram, TikTok, and Snapchat do not harm their mental health, but some experience negative effects on sleep and productivity.
Social media marketing
fromTechCrunch
47 minutes ago

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

Bond is a new social media platform designed to reduce screen addiction by encouraging real-world experiences through personalized recommendations.
Digital life
fromwww.businessinsider.com
6 days ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
more#social-media
#influencer-marketing
Marketing
fromThedrum
9 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
fromHer Campus
4 days ago
Marketing

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Marketing
fromThedrum
9 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromHer Campus
4 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
more#influencer-marketing
Media industry
fromHer Campus
3 days ago

How Declining Attention Spans Are Changing Our Media

Second Screen Viewing influences writers to simplify storylines and dialogue for audiences distracted by their phones.
Social media marketing
fromCassius Life
22 hours ago

A.I.-Generated Fake Influencers Are Pushing Pro-Trump Messaging On TikTok

Artificially generated influencers are spreading pro-Trump messages on social media, posing as real users ahead of the midterm elections.
Marketing
fromInc
1 day ago

Startups Are Spending Six Figures to Show Up on College Campuses. How They're Winning Over Coeds

Companies are increasingly targeting college campuses for growth marketing, shifting budgets from social media to on-campus events and promotions.
Social media marketing
fromLindsey Gamble
2 days ago

TikTok Expands Micro-Drama Push With Issa Rae's HOORAE Partnershi - Lindsey Gamble

Micro-dramas are a rapidly growing market, expected to reach $20 billion by 2030, with significant traction in both China and the US.
Marketing
fromDigiday
4 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
fromBustle
1 week ago

TikTok's "Unexpected Red Theory" Lives On In Millie Bobby Brown's Summery 'Fit

Millie Bobby Brown's outfit features a cropped tank with a strawberry print and a light denim micro miniskirt, showcasing the unexpected red theory in fashion.
Fashion & style
Social media marketing
fromFast Company
1 day ago

'No idea what tomorrow will look like': In TikTok's 'unemployment diaries,' workers document life after layoffs

Karlee Rea documents her layoff experience and the challenges of job searching in a series of vlogs amid rising unemployment among Gen Z.
Digital life
fromFortune
6 days ago

Meet the millennial and Gen Z 'attention activists' who are trying desperately to unplug from their phones | Fortune

A movement is emerging among millennials and Gen Z to reduce screen time and promote real-life interactions over digital distractions.
#american-eagle
Marketing
fromFast Company
3 days ago

American Eagle is back with Syd and not sorry about it

American Eagle's new campaign with Sydney Sweeney aims to promote denim shorts while providing a calming message for Gen Z amidst societal noise.
Marketing
fromMacon Telegraph
5 days ago

American Eagle and Sydney Sweeney Don't Need Liberals

American Eagle's new campaign with Sydney Sweeney embraces past controversy, suggesting that outrage does not always impact commercial success.
Marketing
fromFast Company
3 days ago

American Eagle is back with Syd and not sorry about it

American Eagle's new campaign with Sydney Sweeney aims to promote denim shorts while providing a calming message for Gen Z amidst societal noise.
Marketing
fromMacon Telegraph
5 days ago

American Eagle and Sydney Sweeney Don't Need Liberals

American Eagle's new campaign with Sydney Sweeney embraces past controversy, suggesting that outrage does not always impact commercial success.
more#american-eagle
Social media marketing
fromBustle
3 days ago

Inject Whimsy Into Your Friendships With The "First Follower Theory"

An audacious friend is essential for embracing whimsical ideas and creating exciting, supportive friendships.
Social media marketing
fromThedrum
3 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
#creator-economy
Podcast
fromForbes
1 month ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Podcast
fromForbes
1 month ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
more#creator-economy
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Psychology
fromThred Website
1 month ago

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.
Social media marketing
fromDigiday
6 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Media industry
fromNieman Lab
3 weeks ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
US news
fromVogue
2 months ago

What Does an Americanized TikTok Mean for Brands and Creators?

TikTok US will operate as a majority American-owned joint venture, ensuring continued availability in the US under national-security safeguards and data protections.
Online marketing
fromThe Drum
2 months ago

Three simple ways to get your brand in front of Generation Z

To reach Generation Z, advertisers must use digital, data-driven strategies that optimize exposure across multiple touchpoints to capture attention and drive conversions.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Digital life
fromwww.theguardian.com
1 month ago

Why is everyone so obsessed with gen Z?

Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.
Digital life
fromFortune
1 month ago

How fandom became culture's power center - and a blueprint for Gen Z's economic influence | Fortune

Fandom empowers Gen Z and Gen Alpha to co-create culture, shape IP, and convert collective creativity into real economic and cultural power.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Digital life
fromBustle
2 months ago

I'm Gen Z & Spent A Week Living Like A Millennial In 2016

Recreating a 2016 millennial lifestyle reveals that the era's social energy and constant socializing clash with today's remote work and trend-driven culture.
Marketing
fromDigiday
1 month ago

Why more brands are rethinking influencer marketing with gamified micro-creator programs

Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
Social media marketing
fromParle Mag
2 months ago

Why Short-Form Content Is Changing the Entertainment Industry

Short-form video dominates discovery, launches careers, and reshapes entertainment consumption toward rapid, mobile, easily shared, and constantly refreshed content.
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